- Google Bows Content Recommendation Widget
Around the Net In Media, Gavin O'Malley - Thursday, April 23, 2015
Google just launched Matched Content -- a new tool that gives AdSen ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...
- Extreme Publishing And Connected Customer Communication Defined
Research Brief, Jack Loechner - Thursday, April 23, 2015
According to material from Adotas, and reported by John Philpin in ...
- AOP Launches Quality Programmatic Publisher Hub
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
The Association of Online Publishers (AOP) has worked with some of t ...
- Programmatic's 'Race To The Bottom' -- Publishers' Fight Back Begins
London Blog, Sean Hargrave - Monday, March 23, 2015
Publishers appear to be fighting back against programmatic's "race to the botto ...
- Conde Nast Entertainment Taps Rapt For Interactive Video
MediaDailyNews, Erik Sass - Thursday, March 19, 2015
Conde Nast Entertainment, the multichannel video production arm of the high-end magazi ...
- Premium Publishers Including Guardian, Reuters, FT Launch Programmatic Alliance
Real-Time Daily, Tyler Loechner - Wednesday, March 18, 2015
Several leading publishers throughout the globe have teamed to form the Panga ...
- Publishers Finding Monetization More Difficult Than Expected
Real-Time Daily, Tyler Loechner - Thursday, March 12, 2015
A new study claims that nearly half of publishers (40.9%) have fou ...
- AOP Research Backs Premium Native Which Resembles Host Content
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
The Association of Publishers (AOP) has urged brands to create native conte ...
- Clickbait -- Has The Premium Native Fightback Begun?
London Blog, Sean Hargrave - Thursday, March 5, 2015
People don't trust sponsored content on social media timelines, so it's ti ...
- How Top Publishers Are Using Snapchat
Around the Net in Mobile, Gavin O'Malley - Monday, March 2, 2015
Nieman Lab considers how several top publishers are using Snapchat as ...
- Twitter Adds WordPress Plugin
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, February 26, 2015
Twitter this week finally released a WordPress plugin so publishers can mo ...
- Is Twitter A Total Waste Of Time For Publishers?
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 17, 2015
Is Twitter a complete and utter waste of time and energy f ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Yieldex Releases Viewable Ad Forecast Tool
MediaDailyNews, Laurie Sullivan - Tuesday, February 10, 2015
Yieldex on Tuesday will release a tool in Yieldex Analytics that allo ...
- Bauer Builds Digital Hub
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
Bauer has pulled all its digital business under one division in ...
- Viewability: 3 Steps Every Publisher Needs To Take
MediaDailyNews, Anita Khosla - Friday, February 6, 2015
Publishers who don't start to incorporate viewability into their sales process wi ...
- 4 Online Success Stories; NBC Sports Answers Back
VidBlog, P.J. Bednarski - Friday, February 6, 2015
Ooyala has produced a new white paper, "Four Stories of Video Success ...
- Northern & Shell To Publish 'OK! Mum And Baby' Twice Yearly
Around the Net In MAD London, Sean Hargrave - Thursday, February 5, 2015
"OK! Mum and Baby" will be published twice-yearly and bagged with "OK! ...
- Twitter Confirms Third-Party Advertising Publishers
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
Twitter yesterday announced in a company blog post announced that the platform ...
- Tremor Signs 40 Pubs For New SSP: Include Bonnier, USA Today
Real-Time Daily, Tyler Loechner - Wednesday, January 14, 2015
Tremor Video, a programmatic video ad tech company, on Wednesday announced t ...
- Terrorists Kill 12 At French Magazine 'Charlie Hebdo'
MediaDailyNews, Erik Sass - Wednesday, January 7, 2015
Masked gunmen believed to be Islamist terrorists killed at least 12 peop ...
- Ad Assassin: The Mobile Game
Mobile Insider, Steve Smith - Tuesday, January 6, 2015
Ad Hunter claims to turn ad blocking in apps into a ga ...
- With Its Stake In Awesomeness, Hearst Eyes Subscription Video Play
Around the Net in Video, P.J. Bednarski - Monday, December 15, 2014
Hearst Digital Studios, which has been developing technology to enter the SV ...
- Hearst Buys Itself A Little Awesomeness
Around the Net in Video, P.J. Bednarski - Friday, December 12, 2014
DreamWorks Animation's acquisition of Awesomeness TV has a partner in Hearst Corp ...
- Rusbridger To Step Down From Guardian To Chair Scott Trust
Around the Net In MAD London, Sean Hargrave - Thursday, December 11, 2014
Alan Rusbridger is to stand down as editor in chief of t ...
- MediaVest Will No Longer Accept Tablet Circulation As Part of Magazine Buy
Mediapsssst, Richard Whitman - Monday, December 8, 2014
Media-buying firm MediaVest has told publishers it will no longer accept tabl ...
- Conde Nast Launches UK Version of Ars Technica
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Conde Nast is making another foray into online technology with the loc ...
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
As marketers become more aware that Web site visitors never see ma ...
- Print Magazine Audiences Up
MediaDailyNews, Erik Sass - Tuesday, December 2, 2014
While the story told by advertising pages wasn't a positive one, t ...