- Is Twitter A Total Waste Of Time For Publishers?
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 17, 2015
Is Twitter a complete and utter waste of time and energy f ...
- Edmunds.com Goes Programmatic, Giving Non-Auto Brands More Ad Opportunities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 11, 2015
Edmunds.com has rolled out a programmatic advertising platform that allows it ...
- Yieldex Releases Viewable Ad Forecast Tool
MediaDailyNews, Laurie Sullivan - Tuesday, February 10, 2015
Yieldex on Tuesday will release a tool in Yieldex Analytics that allo ...
- Bauer Builds Digital Hub
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
Bauer has pulled all its digital business under one division in ...
- Viewability: 3 Steps Every Publisher Needs To Take
MediaDailyNews, Anita Khosla - Friday, February 6, 2015
Publishers who don't start to incorporate viewability into their sales process wi ...
- 4 Online Success Stories; NBC Sports Answers Back
VidBlog, P.J. Bednarski - Friday, February 6, 2015
Ooyala has produced a new white paper, "Four Stories of Video Success ...
- Northern & Shell To Publish 'OK! Mum And Baby' Twice Yearly
Around the Net In MAD London, Sean Hargrave - Thursday, February 5, 2015
"OK! Mum and Baby" will be published twice-yearly and bagged with "OK! ...
- Twitter Confirms Third-Party Advertising Publishers
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
Twitter yesterday announced in a company blog post announced that the platform ...
- Tremor Signs 40 Pubs For New SSP: Include Bonnier, USA Today
Real-Time Daily, Tyler Loechner - Wednesday, January 14, 2015
Tremor Video, a programmatic video ad tech company, on Wednesday announced t ...
- Terrorists Kill 12 At French Magazine 'Charlie Hebdo'
MediaDailyNews, Erik Sass - Wednesday, January 7, 2015
Masked gunmen believed to be Islamist terrorists killed at least 12 peop ...
- Ad Assassin: The Mobile Game
Mobile Insider, Steve Smith - Tuesday, January 6, 2015
Ad Hunter claims to turn ad blocking in apps into a ga ...
- With Its Stake In Awesomeness, Hearst Eyes Subscription Video Play
Around the Net in Video, P.J. Bednarski - Monday, December 15, 2014
Hearst Digital Studios, which has been developing technology to enter the SV ...
- Hearst Buys Itself A Little Awesomeness
Around the Net in Video, P.J. Bednarski - Friday, December 12, 2014
DreamWorks Animation's acquisition of Awesomeness TV has a partner in Hearst Corp ...
- Rusbridger To Step Down From Guardian To Chair Scott Trust
Around the Net In MAD London, Sean Hargrave - Thursday, December 11, 2014
Alan Rusbridger is to stand down as editor in chief of t ...
- MediaVest Will No Longer Accept Tablet Circulation As Part of Magazine Buy
Mediapsssst, Richard Whitman - Monday, December 8, 2014
Media-buying firm MediaVest has told publishers it will no longer accept tabl ...
- Conde Nast Launches UK Version of Ars Technica
Around the Net In MAD London, Sean Hargrave - Monday, December 8, 2014
Conde Nast is making another foray into online technology with the loc ...
- More Than 56% Of Ad Impressions Are Not Seen, Google Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 4, 2014
As marketers become more aware that Web site visitors never see ma ...
- Print Magazine Audiences Up
MediaDailyNews, Erik Sass - Tuesday, December 2, 2014
While the story told by advertising pages wasn't a positive one, t ...
- Source Closure Hits Mag Newsstand Sales Hard
MediaDailyNews, Erik Sass - Friday, November 21, 2014
Until it closed in June of this year, Source Interlink Distribution w ...
- Google Tests Contributor For Ad-Free Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 21, 2014
Google has begun experimenting with a way for Web sites to genera ...
- Google Testing Micro-Payment Service For Publishers
Around the Net In Media, Gavin O'Malley - Friday, November 21, 2014
Google is testing a new service that lets users experience Web sit ...
- Forbes, adMarketplace Sign Exclusive Search Ad Deal Replacing Google
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 20, 2014
The effort by adMarketplace to displace Google AdSense on publisher sites continue ...
- Local Media Consortium Taps DistroScale For Native
MediaDailyNews, Erik Sass - Thursday, November 13, 2014
The Local Media Consortium, representing around 1,200 local news outlets across t ...
- Bloomberg Forges Exclusive Search Ad Partnership With adMarketplace
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 12, 2014
Bloomberg has inked an exclusive partnership with adMarketplace to serve targeted te ...
- Google DoubleClick For Publishers Goes Dark, Briefly
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 12, 2014
A DoubleClick for Publishers outage prompted a lack of ads serving acro ...
- Magazines Are Read All Over But Seldom Seen On YouTube
VidBlog, P.J. Bednarski - Wednesday, November 12, 2014
A report from Touchstorm says that only 115 magazines out of 1,5 ...
- News Corp. Revenues Up, But Newspapers Down
MediaDailyNews, Erik Sass - Thursday, November 6, 2014
Dow Jones owner News Corp. announced that total revenues rose 4% fr ...
- Programmatic Prompts Northern & Shell To Build Data Capability
Around the Net In MAD London, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell are investing in the development of their CRM syste ...
- Publishers That Keep Hold Of Their Data Will Thrive In Programmatic - Just Ask Northern & Shell
London Blog, Sean Hargrave - Thursday, October 30, 2014
Northern & Shell is pointing the way ahead for publishers who ne ...
- Martha's Revenues Down As Meredith Takes Over Flagship
MediaDailyNews, Erik Sass - Wednesday, October 29, 2014
Not long after announcing that it would hand over business operations ...