- Q&A: A Social Olympics? Or Mobile?
Marketing Daily, Sarah Mahoney - Monday, August 13, 2012
"Marketing Daily" wanted to take the full measure of the most digital ...
- Q&A: U.S. Basketball Follows Yellow Brick Road
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 9, 2012
As the men's hoops team continues to strive for a gold med ...
- Pricing And Social Media: Can Brands Push Back, Too?
Marketing Daily, Sarah Mahoney - Wednesday, August 1, 2012
Jean-Manuel Izaret, a partner with Boston Consulting Group's San Francisco office, sa ...
- Earning Its Place At The Party
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Display advertising is getting weaker, with a flat to declining return ...
- Why Subway Loves TV
OMMA Magazine, Sarah Mahoney - Wednesday, July 18, 2012
Perhaps we're fascinated by how many Subway sandwiches athletes like Michael Phel ...
- Garber (MLS), Hainer (Adidas) Talk Technology
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 27, 2012
The 2012 Major League Soccer All-Star Game on July 25 featured t ...
- Can Display Get Emotional?
OMMA Magazine, Carrie Cummings - Wednesday, July 18, 2012
Four of the best brains in display advertising say it's a form ...
- Q&A: Virgin Mobile Marketing Head Faris On Retail
Marketing Daily, Aaron Baar - Friday, July 20, 2012
This week, the Sprint-owned brand is opening its first branded retail outl ...
- Q&A: For Retailers, Smartphones Rewrite Email Rules
Marketing Daily, Sarah Mahoney - Tuesday, July 10, 2012
For the Fourth of July holiday, for example, 57% of major retaile ...
- Q&A: Home Run Derby Powers State Farm
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 10, 2012
State Farm is adding to its Home Run Derby presence with elemen ...
- Q&A: McDonald's Global Brand Officer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
McDonald's, official restaurant sponsor of the Olympics since 1996, is doing ...
- Q&A: Globetrotters CEO Has Global Plans
Marketing Daily, Karl Greenberg - Tuesday, June 19, 2012
While focusing on having a year-round presence in hoops-hungry China, The Harl ...
- The Last Gasp of [Old School] Marketing
Media Magazine, Joe Mandese - Wednesday, June 6, 2012
When it comes to enormous change in media and marketing, there's nev ...
- Rediscovering Media's Lost Generation
Media Magazine, Sarah Mahoney - Wednesday, June 6, 2012
In most ways, marketers are no different than they were last yea ...
- Reaching Today's Bicultural Latinos
Engage:Hispanics, Cara O'Flynn - Thursday, May 31, 2012
New technology and more complex identities will require changes in strategy f ...
- Q&A: Philly Focuses On Parkway
Marketing Daily, Karl Greenberg - Saturday, May 26, 2012
Meryl Levitz, president and CEO of the GPTMC, talks to Marketing Dai ...
- Nissan's Schaffer Talks Races, Ride-and-Drives
Marketing Daily, Karl Greenberg - Thursday, May 24, 2012
Jay Schaffer, Nissan North America's promotions manager, talks to Marketing Daily abo ...
- Q&A: Audi Focuses On Digital For Halo Vehicles
Marketing Daily, Karl Greenberg - Wednesday, May 9, 2012
Audi of America this year is focusing marketing efforts less on high-volu ...
- Q&A: Audi's Success Transcends Numbers
Marketing Daily, Karl Greenberg - Monday, May 7, 2012
In the first segment of this two-part interview, Scott Keogh, VP ...
- Ask.com Readies Investments To Supplement Q&A Search
Online Media Daily, Laurie Sullivan - Friday, April 27, 2012
Ask.com will likely make a series of investments this year to suppo ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben &am ...
- Q&A: Mitsubishi Gets Outlandish For Outlander
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
The latest promotional effort gives three people all-day test drives of t ...
- Answers Expands Social, Ad Services
Online Media Daily, Laurie Sullivan - Monday, April 23, 2012
Answers, a network of Q&A sites, will build out social, personalized a ...
- Q&A: Glaser Has Big Plans For Mercedes-Benz
Marketing Daily, Karl Greenberg - Thursday, April 19, 2012
Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Be ...
- Q&A: Samsung's Ralph Santana On Olympic Genome
Marketing Daily, Aaron Baar - Thursday, April 12, 2012
The app mines a user's public information on Facebook and matches ...
- Mazda's O'Sullivan Talks (One-Stop) Shop
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
This will be a critical year for Mazda as it focuses ...
- Q&A: Size Matters: Why Large = Power
Marketing Daily, Sarah Mahoney - Monday, April 9, 2012
"In our bagel experiment, the banner put people in a certain minds ...
- Q+A: Vincent Letang, EVP/Director of Global Forecasting for MAGNAGLOBAL
Media Magazine, Carrie Cummings - Friday, April 6, 2012
With so many consumers switching to online video services, cutting the co ...
- Q&A: Can $1 Billion Stadiums Be Premium?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Dave Checketts says new, mega-expensive stadiums can also upgrade amenities like foo ...
- Q&A: Hunter Says There's No 'D' In Ram
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
in this two-parter, Marissa Hunter discusses how the automaker is bolstering Ram ...