- Q&A: NetZero's President On New Strategies
Marketing Daily, Aaron Baar - Monday, March 19, 2012
The company that made a name for itself offering low-cost (or "value-priced ...
- Q&A: Gen Y's Youngest Demand Authenticity, Via Text
Marketing Daily, Sarah Mahoney - Friday, March 16, 2012
New data from DoSomething.org, a Web site that connects teens, brands, a ...
- Volvo Not Risk-Averse When It Comes To Mobile
Mobile Marketing Daily, Mark Walsh - Thursday, March 15, 2012
Volvo may not boast the marketing budgets of larger auto manufacturers, b ...
- Shoppers Are Patient, Moderate ... And Male
Marketing Daily, Sarah Mahoney - Saturday, March 10, 2012
As shoppers struggle to balance family budgets with the big jump ...
- Q+A: David Kenny, Chairman and Chief Executive Officer, The Weather Channel Companies
OMMA Magazine, Joe Mandese - Friday, March 2, 2012
When David Kenny made the leap earlier this year from cloud operat ...
- Q&A: Jaguar's Pryor Says The Brand Is 'Alive'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Jaguar's new global campaign, "Alive," is the biggest campaign for the bra ...
- Q&A: Buick Focuses On New Vehicles, Buyers
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
In addition to the Buick Discovery Tour invitation-only experience, the test dri ...
- Q&A: Men Warming Up To Skin Care
Marketing Daily, Sarah Mahoney - Thursday, February 9, 2012
It's been nearly a decade since the term "metrosexual" first popped in ...
- Q&A: Volleyball Star Misty May-Treanor
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 9, 2012
Aside from Sports Illustrated swimsuit models, Misty May-Treanor may be one ...
- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her te ...
- Did Ask.com Finally Nail It?
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2012
Did Ask.com's renewed search agreement with Google, mobile voice search application, a ...
- Q&A: For The Wealthy, 'Ingrained Conservatism'
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2012
The affluent feel more in control of their spending. Susan Viamari, edit ...
- Q&A: In Praise Of The Humble Infomercial
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
Doug Garnett, CEO of Atomic Direct, the company behind such products ...
- Shoppers Spurn Social, QR Codes
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2012
As much as people embrace all things digital, they're much fussier wh ...
- Q&A: People Don't Care About Loyalty Programs
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
As more and more stores stampede toward expanded (not to mention expensiv ...
- Edmunds.com's Anwyl On Autos, Part II
Marketing Daily, Karl Greenberg - Monday, January 2, 2012
What does the auto market hold for 2012? We talk with Jere ...
- Edmunds.com's Anwyl On Autos, Part I
Marketing Daily, Karl Greenberg - Wednesday, December 28, 2011
In this two-parter, we speak with Jeremy Anwyl, vice chairman of Edmunds.co ...
- Finally, Online Shopping Isn't Just for The Affluent
Marketing Daily, Sarah Mahoney - Monday, December 19, 2011
A sparkling 33% jump in Cyber Monday sales, are surprising many peopl ...
- Q&A: GMC's Craig Bierley Touts Truck Tech
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
General Motors' GMC division may not have new models to boast abo ...
- Too Much Christmas Turns Shoppers Away
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Holly-jolly associates, relentless music, and dazzling decorations make people less willing ...
- Q&A: Felix Palau Talks Tecate
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
On fight night, "Marketing Daily" caught up with Felix Palau, VP marketi ...
- Q&A; Why Yankee Candle Trumps Victoria's Secret
Marketing Daily, Sarah Mahoney - Tuesday, December 6, 2011
Media Logic, which specializes in social media, recently launched the Retail Soci ...
- Four Best Practices for Online Video from MediaVest
VidBlog, Daisy Whitney - Tuesday, December 6, 2011
As the online video economy expands, agencies continue to refine their rul ...
- Q&A: Shoppers Rowdier Or Just Deal-Desperate?
Marketing Daily, Sarah Mahoney - Friday, December 2, 2011
While much of what has happened so far this year was ...
- How to Pick the Look and Feel of Your Online Video Campaign
VidBlog, Daisy Whitney - Monday, December 5, 2011
Every online video campaign is different, but production companies that create W ...
- Q&A: Shoppers Back Away From Private Labels
Marketing Daily, Sarah Mahoney - Friday, November 18, 2011
As consumers continue to intensify certain types of deal-seeking behaviors, such ...
- Q&A: Audi's Jeri Ward Focuses On Customers
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
In the new job, Jeri Ward, who had been general manager ...
- AmEx Super-sizing 'Small Biz Saturday'
Marketing Daily, Sarah Mahoney - Monday, November 14, 2011
Okay -- the 89 million Americans who plan to shop at ...
- For Holiday Shopping, Gen Y Loses Its Tech Edge
Marketing Daily, Sarah Mahoney - Wednesday, November 2, 2011
As Deloitte continues to sift through its recent holiday spending survey, it ...
- Q&A: Mitsubishi's Greg Adams On The 'I'
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
The company has just launched its national campaign for its electric c ...