- Suffering From Core-Product Neglect Syndrome?
Marketing Daily, Sarah Mahoney - Monday, March 7, 2011
Alex Hiam is this close to flinging his iPhone out the c ...
- Q&A: Time To Crank Up Online Psychographics
Marketing Daily, Sarah Mahoney - Saturday, February 12, 2011
As easy as it is to imagine that someone's online behavior tel ...
- Q&A II: GM's Ewanick, Perry On A Bigger Pond
Marketing Daily, Karl Greenberg - Thursday, February 10, 2011
In part two of an exclusive Marketing Daily interview, Joel Ewanick, C ...
- Q&A: GM's Ewanick, Perry Dish On Global Strategy
Marketing Daily, Karl Greenberg - Tuesday, February 8, 2011
"There will definitely be a global core strategy that everyone adheres ...
- Tepid Recovery Requires Small Formats, Big Thinking
Marketing Daily, Sarah Mahoney - Monday, February 7, 2011
With consumer confidence Ping-Pong-ing between conflicting economic headlines, retailers are struggling ...
- Q&A: Monster Cable On Social Media Strategy
Marketing Daily, Aaron Baar - Friday, January 28, 2011
"There's only a few departments that don't benefit from improved customer servic ...
- Q&A On Shopper Marketing: Focus On Women
Marketing Daily, Sarah Mahoney - Wednesday, January 19, 2011
Sharon Love, CEO of Dallas-based TPN, a shopper agency owned by Omnic ...
- Mobile Advertising Could Become Answer To Sustainable Growth
Online Media Daily, Laurie Sullivan - Wednesday, January 19, 2011
Mobile gives Google "long-term growth insurance." That's how iSuppli's research group I ...
- Q&A: Crabtree & Evelyn Dials Up Digital, Direct
Marketing Daily, Sarah Mahoney - Wednesday, January 12, 2011
Tom Woodside is the new VP/marketing and e-commerce. He says that whi ...
- Q&A: Cadillac Is Defining Luxury On Its Own Terms
Marketing Daily, Karl Greenberg - Thursday, January 6, 2011
The ads use the "New Standard of the World" tagline by Fallo ...
- Q&A: EA Sports' David Le Discusses 'NBA Jam'
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 15, 2010
...
- Q&A With HP Marketing VP Tariq Hassan
Around the Net In Brand Marketing, Nina Lentini - Friday, December 10, 2010
To avoid a brain worm, don't watch HP's "Happy Baby" ad, who ...
- Q&A: Drug-free Partnership Ditches 'America'
Marketing Daily, Sarah Mahoney - Thursday, December 9, 2010
The organization has changed its name to The Partnership at Drugfree.org a ...
- Q&A With Pepsi: Immersion Is Key To Digital Savvy
Marketing Daily, Karl Greenberg - Tuesday, December 7, 2010
Says B. Bonin Bough, Pepsi's director of social media: "For the la ...
- Q&A: Kia's Michael Sprague On EBay Presence
Marketing Daily, Karl Greenberg - Monday, November 29, 2010
Having just added the new Optima to its shiny new lineup ...
- Q+A: Aaron Shapiro, CEO, Huge
OMMA Magazine, Gavin O'Malley - Tuesday, November 9, 2010
Aaron Shapiro wants to take over the world -- a tall orde ...
- Q&A: Stores Are Making Consumers Smarter
Marketing Daily, Sarah Mahoney - Thursday, November 25, 2010
Shopper marketing has been getting plenty of buzz lately, as both reta ...
- Korean Air's Emily Cho: Travel Can Be A Pleasure
Marketing Daily, Karl Greenberg - Thursday, November 18, 2010
Korean Air marketer Emily Cho was in New York on Thursday ...
- Brand Effect Of Macy's Thanksgiving Day Parade
Marketing Daily, Sarah Mahoney - Monday, November 15, 2010
Since 1924, Macy's has commandeered Broadway for its own glory, creating i ...
- Q&A: Why NHL, Orange Bowl, ESPN Find 'It Pays To Discover'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Since August, Discover Financial Services has significantly ramped up its sports marketi ...
- Mazda's Miata MX-5 Still Magnetic North For Brand
Marketing Daily, Karl Greenberg - Wednesday, November 3, 2010
Chris Hill says that while the company doesn't advertise the MX-5, ...
- Q&A With Cathy Halligan On Online Holiday Sales
Marketing Daily, Sarah Mahoney - Wednesday, November 3, 2010
"Groupon, flash sales ... these are nothing more than deal-of-the-day offers reincarnate ...
- A Forthright Q&A With Subway CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Barry Janoff sat down with Subway CMO Tony Pace in one ...
- Q&A: Chris Perry, Jeff Goodby Go Deep On Chevy
Marketing Daily, Karl Greenberg - Thursday, October 28, 2010
The campaign comprises a 60-second anthem spot with archival footage of Gener ...
- For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'
Marketing Daily, Sarah Mahoney - Wednesday, October 20, 2010
While Levi's expected the data to substantiate Gen Y's much-discussed free-spiritedness, Ma ...
- Q&A: Kia's Tim Chaney Eyes 4-Point Play
Marketing Daily, Karl Greenberg - Tuesday, October 19, 2010
"In the beginning of our relationship with the NBA a few yea ...
- Q&A: GM's Bierley On What Makes The Buick Brand
Marketing Daily, Karl Greenberg - Friday, October 15, 2010
In the first part of Marketing Daily's interview with Craig Bierley, t ...
- Q&A: GM's Bierley Touts Power Of Social Media
Marketing Daily, Karl Greenberg - Wednesday, October 13, 2010
Craig Bierley oversees the marketing organizations for two disparate General Motors bran ...
- Ex-Pepsi NA CMO Sees Parallels At Equinox
Marketing Daily, Aaron Baar - Friday, October 8, 2010
Some may see Cie Nicholson's new job as chief marketing officer f ...
- Q&A With Subway's Franchisee Advertising CMO Tony Pace
Around the Net In Brand Marketing, Thom Forbes - Monday, September 27, 2010
Noreen O'Leary chats with Tony Pace, CMO of Subway's Franchisee Advertising Fu ...