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Q&A With HP Marketing VP Tariq Hassan

  • Ad Age, Friday, December 10, 2010 10:28 AM
To avoid a brain worm, don't watch HP's "Happy Baby" ad, whose theme song, "Brand New Key" by folk singer Melanie Safka, easily gets stuck in your head. That's just one complaint about the ad, part of a larger campaign created by Goodby, Silverstein & Partners that includes TV, online, mobile, in-store, PR and social elements.

Some balk at the perceived danger of putting a baby in a walker near a cliff. Yet, reviewers and consumers overall like it, and the ad certainly has gained the desired attention.

Herein, HP's marketing VP discusses the motivation.

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