- Arby's Launches Good-Mood 'Casting Call' Contest
Marketing Daily, Karlene Lukovitz - Sunday, July 10, 2011
The campaign, also seen on high-visibility billboards, additionally aimed to convey ...
- Buzz-Wise, Subway Still Reigns Among QSRs
Marketing Daily, Karlene Lukovitz - Friday, July 8, 2011
None of the leading QSRs tracked showed major gains in their bu ...
- Wendy's Changes Name, Logo Post Arby's Sale
Marketing Daily, - Tuesday, July 5, 2011
Wendy's/Arby's Group Inc. is changing its name and logo now that ...
- It's Back: Chick-fil-A Cow Appreciation Day
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 1, 2011
On Friday, July 8, Chick-fil-A restaurants nationwide launch the company's seventh annu ...
- Subway Signs Upshot for In-Store Promotions
Marketing Daily, - Tuesday, June 28, 2011
Subway Restaurants has named Upshot its new merchandising and promotion agency ...
- New Hardee's, Carl's Campaign Uses Robot
Marketing Daily, - Monday, June 27, 2011
To promote their new Hand-Breaded Chicken Filet Sandwich, Hardee's and Carl's J ...
- Dinner Traffic Up For First Time In Years
Marketing Daily, - Monday, June 27, 2011
After several years of declines, visits to restaurants for the dinner me ...
- Failed Taco Bell Freebie: A Facebook Mystery
Marketing Daily, - Wednesday, June 22, 2011
Yum! Brands' chief public affairs officer, Jonathan Blum, recently shared a Ta ...
- Jack in the Box Drops Toy Premiums
Marketing Daily, - Tuesday, June 21, 2011
Jack in the Box restaurants have stopped offering toy premiums with kid ...
- Subway Dominates With Health-Oriented QSR Patrons
Marketing Daily, Karlene Lukovitz - Sunday, June 19, 2011
On average, these health-conscious consumers patronize one or more of the leadi ...
- Burger King Freebie Tests Fans' Endurance
Marketing Daily, - Thursday, June 16, 2011
Klondike Bars are better known for asking what consumers would do ...
- Starbucks Launches Android Payment App
Marketing Daily, - Thursday, June 16, 2011
Starbucks has launched Starbucks for Android, enabling customers to pay, manage the ...
- McDonald's PR Peeps All A-Twitter Over Hoax
Marketing Daily, - Tuesday, June 14, 2011
A phony sign that suggests McDonald's is charging African Americans $1.50 p ...
- Atlanta Investment Firm Buys Arby's
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 14, 2011
Atlanta-based Roark Capital Group has acquired Corner Bakery's parent company, Il Forna ...
- QSRs: Taco Bell Shows (Positive) Perception Uptrends
Marketing Daily, Karlene Lukovitz - Tuesday, June 7, 2011
Taco Bell's aggressive media response to the class-action suit claiming that i ...
- Burger King Delivers Good News To Post Office
Marketing Daily, - Monday, May 23, 2011
The U.S. Postal Service and Burger King have come to a settleme ...
- Subway's CMO Talks About 'Commit to Fit' Sweepstakes
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
Subway spokesperson Jared Fogle ran in last year's ING New York Ci ...
- McDonald's Says It's Sticking With Ronald
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 20, 2011
The U.S. Centers for Disease Control and Prevention reports that 17% ...
- Starbucks Goes Gaga
Marketing Daily, - Thursday, May 19, 2011
Starting today and through June 3, Starbucks is hosting a "Gaga-infused" scaveng ...
- El Pollo, Suffering Losses, Moves To Upgrade Image
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 19, 2011
The Orange County, Calif.-based chain reported a $4.7 million loss in t ...
- Decoding The Frequent QSR Patrons Mindset
Marketing Daily, Paul Gold - Tuesday, May 3, 2011
Frequent chain users share similar attitudes and behaviors with the adult populati ...
- Mobile Exerts Greater Gravity In Red Robin's Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
A third of traffic to quick serve chain Red Robin's website ...
- Starbucks Becomes No. 3 Chain In U.S.
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Starbucks has becoming the third-largest restaurant chain in the U.S. passing Wendy ...
- Carl's, Hardee's 'Anthem' Spot Features Kareem
Marketing Daily, - Wednesday, April 27, 2011
A new TV spot for Carl's Jr. and Hardee's featuring Hall-of-Famer Kare ...
- McD's: Court Should Dismiss Calif. Toy Suit
Marketing Daily, - Tuesday, April 19, 2011
McDonald's has filed a motion to get a class action suit focus ...
- Burger King, Franchisees Settle Pricing Suit
Marketing Daily, - Tuesday, April 19, 2011
Burger King Corp.'s U.S. franchisees have dismissed a lawsuit they filed again ...
- Taco Bell Beef Lawsuit Dropped
Marketing Daily, - Tuesday, April 19, 2011
An Alabama-based law firm has voluntarily dropped a class-action lawsuit against Y ...
- Study: Coffee Drinkers Most Loyal to McD's
Marketing Daily, - Thursday, April 14, 2011
A soon-to-be-released study from CustomersDNA LLC has found that just 29% ...
- There's A New Burger Turf War Happening Where Fast-Food Was Born
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 12, 2011
California is where the quick serve business started back in the 1950 ...
- Dunkin' Launches National Rewards Program
Marketing Daily, - Wednesday, April 6, 2011
Dunkin' Donuts has launched its first national rewards program. The new ...