- Katz Radio Ups Ramos To EVP, Multicultural Partnerships
MAD, Fern Siegel - Monday, September 12, 2022
Ramos will oversee the creation of multicultural audio marketing campaigns across Ka ...
- Sirius CMO: How To Build On Surging Brand Awareness
Marketing Daily, Sarah Mahoney - Tuesday, September 6, 2022
Last year's campaign drove a 40% increase in awareness. With a n ...
- TV Station Ad Revenues Forecast To Rise 18% To $24.15B In 2022: S&P Kagan
Television News Daily, Wayne Friedman - Friday, September 2, 2022
S&P Kagan estimates 2023 will sink back 10% to around $22 billi ...
- Radio Faces Biggest Rivalry From Podcasts Among Younger Listeners
Research Intelligencer, Robert Williams - Thursday, August 25, 2022
AM/FM radio is dominant in time spent with ad-supported audio, though podcas ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...
- Local OTT Advertising To Hit $2B, Doubling 2020 Total
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
The average compounded annual growth rate over the past two years f ...
- AM/FM Radio Has Stable Share Of Ad-Supported Audio Time
Research Intelligencer, - Tuesday, July 5, 2022
The growing audience for streaming audio tends to consist of listeners w ...
- House Committee Moves To Protect Local Broadcasters Running Cannabis Ads From FCC Penalties
Digital News Daily, Karlene Lukovitz - Monday, June 27, 2022
Broadcasters call the bill a "major step forward" to level the playi ...
- RTL AdConnect Rebrands As RTL AdAlliance, Connects Brands With Europe
MAD, Fern Siegel - Wednesday, June 22, 2022
The alliance combines RTL AdConnect, G+J I|MS, and Smartclip's sales and med ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- Black-Owned Radio Stations Are Under-Represented In Media Spending
Research Intelligencer, - Monday, June 6, 2022
African Americans make up 13% of the U.S. population, but Black-owned rad ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- American Car Center Taps Harmelin Media, Cites Local-First Approach
MediaDailyNews, Joe Mandese - Monday, May 23, 2022
Billings were not disclosed, but the account includes search, social media, OTT/C ...
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Upfront TV ad spending is mostly flat vs. four years ago ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Search & Performance Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- Batman Dethrones Rogan As King Of U.S. Podcasts
Digital News Daily, Karlene Lukovitz - Tuesday, May 10, 2022
"Batman Unburied" has bumped the controversial Spotify host down to #2, ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The report estimates average time spent per day in 2022 for C ...
- Texas Presses To Proceed Against Google Over Fake Endorsements
Digital News Daily, Wendy Davis - Monday, April 18, 2022
Texas Attorney General Ken Paxton is pressing to move forward with ...
- Google Battles Texas AG Over Pixel Radio Ads
Digital News Daily, Wendy Davis - Wednesday, April 6, 2022
"Texas does not allege that the advertisements misdescribed or misrepresented the Pix ...
- Statehouse Press Corps Are Expanding, With Some Caveats, Pew Research Finds
Publishing Insider, Tony Silber - Thursday, April 7, 2022
Statehouse press corps have grown as nonprofit news organizations emerge to fi ...
- NFL Considers Jumping Into The Premium Streaming Video Service Game
Television News Daily, Wayne Friedman - Tuesday, March 29, 2022
The NFL is considering launching its own streaming TV-video service -- tentative ...
- Amazon Focuses On Cable Ads While Target Leads On Broadcast
Research Intelligencer, - Friday, March 11, 2022
Amazon aired more total spots than Walmart and Target did on radi ...
- Marketers Say Measuring Consumer Attention Is Significant
Research Intelligencer, - Thursday, March 10, 2022
Advertisers and agencies also overestimate how much consumers pay attention to soci ...
- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- TikTok Partnership With Stingray Brings TikToK Radio To Millions Across U.S., Canada
Digital News Daily, Colin Kirkland - Wednesday, February 23, 2022
Together, TikTok and Stingray are launching TikTok Radio throughout the U.S. (availab ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- TV Drives Highest Inflation Among U.S. Media Channels
Research Intelligencer, Robert Williams - Wednesday, February 16, 2022
A predicted 15% rise in TV advertising prices will more than offs ...
- 'Third Re-Emergence' Of Consumers Will Drive Media Habits
Research Intelligencer, - Wednesday, February 9, 2022
As COVID-19 cases ebb again, foot traffic at stores and restaurants ...
- Senate Panel Considers Bill Allowing News Organizations To Band Together
Digital News Daily, Wendy Davis - Wednesday, February 2, 2022
"Big tech companies are not friends to journalism," Sen. Amy Klobuchar sa ...