- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...
- P&G Boosts Media Airings By 14% To Lead Top 100 Ranking
Research Intelligencer, - Monday, January 24, 2022
The maker of Tide detergent aired more than 26 million ads ...
- Texas AG Sues Google Over Radio Endorsement Ads For Pixel 4
Digital News Daily, Wendy Davis - Thursday, January 20, 2022
Google violated a Texas state consumer protection law by arranging for rad ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Chicago Public Media To Acquire 'Chicago Sun-Times,' Strengthens Local Journalism
Publishing Insider, Tony Silber - Thursday, January 20, 2022
The newspaper will operate as an independent nonprofit subsidiary of Chicago Publ ...
- Trump Says He Has A Story To Tell, But He Needs Rewrite
TV Watch, Wayne Friedman - Friday, January 14, 2022
Rather than a small cable TV network, the former President spoke ...
- NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBCU and RTL AdConnect will give each other access to their premi ...
- Pilots Union Wants FCC To Delay 5G Rollout Near Airports
Digital News Daily, Wendy Davis - Monday, January 3, 2022
Citing safety concerns and possible flight disruptions, the airline pilots union ...
- Mobile Use Helps Traditional Radio Strengthen Its Staying Power
Mobile Insider, Wayne Friedman - Thursday, December 30, 2021
Traditional U.S. radio listening got back to its pre-pandemic levels in mid-202 ...
- Remembering Dick Clark, Still TV's King Of New Year's Eve
TVBlog, Adam Buckman - Thursday, December 30, 2021
Who was Dick Clark? In the entertainment business he was a for ...
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
In 2022, political advertising will hit another record total for broadcast ...
- SiriusXM Offers Free 12- And 3-Month Subs To Discovery+
Digital News Daily, Karlene Lukovitz - Thursday, December 16, 2021
Subscribers to the satellite radio brand's Platinum VIP plan can now g ...
- Former Visa Executive Jason Tsai Joins Captify As CMO
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
Jason Tsai will work to further define and expand the company's mark ...
- Global TV Ad Spend To Climb Modest 3.3% In 2022
Television News Daily, Wayne Friedman - Friday, December 3, 2021
One of the fastest-growing segments continues to be new digital and O ...
- Today's Homeowner Media To Acquire On The House Media, Continue Radio DIY Shows
Publishers Daily, Tony Silber - Friday, November 19, 2021
On The House Media's owners and hosts, James and Morris Carey, a ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand Campaign
Digital News Daily, Colin Kirkland - Wednesday, November 17, 2021
Khaled expresses his genuine love for Pandora with three ads that wi ...
- U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
Smaller ad categories continue to fuel the expansion, while two of t ...
- Radio, Outdoor Media Drive Biggest Gains In Forecast Of Ad Prices
Research Intelligencer, - Thursday, November 11, 2021
Radio will see the biggest swing in ad prices this year ...
- Regulate Big Social Media Like Broadcasting 100 Years Ago: Prof
TVBlog, Adam Buckman - Tuesday, November 2, 2021
Is pervasive social media the same as broadcasting? And if it i ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
MediaDailyNews, Wayne Friedman - Friday, October 8, 2021
Results this year would more than double the 15% growth rate ...
- 'Chicago Sun-Times,' WBEZ Explore Partnership To Sustain Local News
Publishers Daily, Ray Schultz - Friday, October 1, 2021
The newspaper has signed a letter of intent to merge with Chica ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraisi ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Apollo Global And Byron Allen Bid On Tegna
Television News Daily, Wayne Friedman - Wednesday, September 22, 2021
Two groups -- Apollo Global Management/Standard General and a group led ...
- Triton Unveils Agnostic Audio Ad Marketplace: Pools 100B Broadcast, Podcast, Streaming Impressions
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
Triton Digital, which was acquired by audio media giant iHeartMedia in ear ...
- Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage
MediaDailyNews, Joe Mandese - Friday, September 17, 2021
The percentage of Americans who report they are spending more time wi ...
- Media Bridge Taps Radio Vet Knoepke To Lead Marketing
MediaDailyNews, Joe Mandese - Wednesday, September 8, 2021
She joins from radio giant Audacy, and previously held senior marketing rol ...
- Consumers Most Receptive To Ads On TikTok, Amazon, Instagram, Google: Kantar
MediaDailyNews, Colin Kirkland - Wednesday, September 1, 2021
Kantar's ad-equity ranking of media channels and brands found that online a ...
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 Billion
Television News Daily, Wayne Friedman - Thursday, August 26, 2021
Kantar notes that its estimate is a more conservative industry number, "n ...