- Fewer Streamers Launched In 2024, More Being Pulled
Advanced TV Insider, Wayne Friedman - Wednesday, February 19, 2025
Streaming TV is slowing down, a BB Media study finds, with ...
- January Streaming Grew 21% YOY, 5% Since Last Month
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
NFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
Nielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- Super Bowl Sets New Record: 128M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
This year's Super Bowl rose slightly by 3% to another viewing recor ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- NFL Post-Season Ad Spend Up 22%
Television News Daily, Wayne Friedman - Friday, January 31, 2025
National TV ads from five linear TV networks and simulcast network airin ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price Tag
TV Watch, Wayne Friedman - Thursday, January 30, 2025
Fewer theatrical movie and streaming platforms will make appearances. The aftereffects ...
- Streaming Co-Viewing Strength: Sports, Premium Programs
Advanced TV Insider, Wayne Friedman - Wednesday, January 29, 2025
Streaming co-viewing for all on-demand OTT programming was higher than linear ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Presidential TV Fatigue: What Comes Next For News Networks?
TV Watch, Wayne Friedman - Friday, January 24, 2025
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- Fox News Leads Prime-Time Cable, Up 30%
Television News Daily, Wayne Friedman - Friday, January 3, 2025
Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1. ...
- Do Netflix's Xmas NFL Games - On A Wednesday - Tell Us Anything?
TV Watch, Wayne Friedman - Tuesday, December 31, 2024
Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional N ...
- First Netflix Games Set NFL Record, Become Most-Streamed Ever
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
The two games earned a total 65 million viewers with 48.4 milli ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- CTV Continues Ad Gains, But Linear Has More Ad Time Viewed
Advanced TV Insider, Wayne Friedman - Wednesday, December 18, 2024
Linear TV's total TV/streaming ad time viewing has an 87% share v ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?
TV Watch, Wayne Friedman - Thursday, December 5, 2024
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- Post-Election Results: Fox Widens Lead
Television News Daily, Wayne Friedman - Friday, November 29, 2024
Sixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- More NFL, New Dramas Boost Linear TV Share In October
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Broadcast TV had its best result in October since January of th ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?
TV Watch, Wayne Friedman - Friday, November 15, 2024
The true measure of health for a prime-time series continues to ...
- Election Night TV Viewing Down 25% To 42.3M
Television News Daily, Wayne Friedman - Thursday, November 7, 2024
Fox News Channel led all networks, averaging 10.3 million viewers in pri ...
- Key Election Numbers: 51% Vs. 47% In Polls, Votes - Who Wins?
TV Watch, Wayne Friedman - Thursday, November 7, 2024
Early results from programmatic media firm MiQ show some 65.3 million househol ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
Planning & Buying Insider, Joe Mandese - Friday, November 1, 2024
The move - which comes a little over a year after Niels ...