- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?
TV Watch, Wayne Friedman - Thursday, December 5, 2024
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...
- Post-Election Results: Fox Widens Lead
Television News Daily, Wayne Friedman - Friday, November 29, 2024
Sixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- More NFL, New Dramas Boost Linear TV Share In October
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Broadcast TV had its best result in October since January of th ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?
TV Watch, Wayne Friedman - Friday, November 15, 2024
The true measure of health for a prime-time series continues to ...
- Election Night TV Viewing Down 25% To 42.3M
Television News Daily, Wayne Friedman - Thursday, November 7, 2024
Fox News Channel led all networks, averaging 10.3 million viewers in pri ...
- Key Election Numbers: 51% Vs. 47% In Polls, Votes - Who Wins?
TV Watch, Wayne Friedman - Thursday, November 7, 2024
Early results from programmatic media firm MiQ show some 65.3 million househol ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
Planning & Buying Insider, Joe Mandese - Friday, November 1, 2024
The move - which comes a little over a year after Niels ...
- Disney Deal Leaves CBS Without Grammys After 50-Plus Years
TVBlog, Adam Buckman - Friday, November 1, 2024
Disney's seizing of the Grammy Awards away from CBS is significant f ...
- As It Nears Its Finale, How Is 'The Golden Bachelorette' Making Out?
TVBlog, Adam Buckman - Wednesday, October 30, 2024
Audience tallies for "The Golden Bachelorette" do not appear to be keepi ...
- Samsung's TV Plus FAST Platform Has 88M Monthly Active Users
Television News Daily, Wayne Friedman - Monday, October 28, 2024
Samsung says its FAST service is the most-used app on Samsung ...
- Two Yankees-Dodgers World Series Games Up 66% In Viewers
Television News Daily, Wayne Friedman - Monday, October 28, 2024
World Series TV viewing has skyrocketed versus a year ago on F ...
- Disney Leads Top Media Distributor Index For September, Driven By NFL, NCAA
Television News Daily, Wayne Friedman - Tuesday, October 22, 2024
In September, Disney was up 17% from August to a leading 11. ...
- Can A Yankees/Dodgers World Series Give Baseball - And Brands - A TV Boost?
TV Watch, Wayne Friedman - Tuesday, October 22, 2024
Live sports programming continues to be a major reason for brands ...
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
Television News Daily, Wayne Friedman - Sunday, October 13, 2024
For week 8 of the NFL season, average pricing across NBC, CB ...
- Fox News Prime-Time Viewers Up 10% In September, MSNBC And CNN Decline
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
The strongest-performing show for the month was Fox News' "The Five," earni ...
- Upsides To Google Labeling Positive Fake Reviews On Maps
Performance Marketing Insider, Laurie Sullivan - Friday, September 27, 2024
The company has decided to call out businesses that have posted positi ...
- Members Of Both Political Parties Share News Consumption Habits
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Both Democrats and Republicans watch ABC, CBS and NBC, but they diff ...
- Paris Games Boost NBC Broadcast 8%, Peacock 39%
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
Overall industry-wide TV/streaming viewing was flat vs. July, according to Nielsen, ...
- It's Friday The 13th - Do You Know Where The NFL's Brand Equity Is?
TV Watch, Joe Mandese - Friday, September 13, 2024
I usually resist covering self-serving media trade studies like the TVB's sho ...
- NFL Sticks With Its Game Plan: More Growth... With Less?
TV Watch, Wayne Friedman - Monday, September 9, 2024
To be an ardent fan you only need 5-6 hours a wee ...
- Nielsen Ratings: It's The Swing States, Stupid
Marketing Politics Weekly, Joe Mandese - Friday, September 6, 2024
If the race for the White House was one of Donald Trump ...
- New NFL Season: 49% Of Games On Streaming, 7% Exclusively
Television News Daily, Wayne Friedman - Friday, September 6, 2024
Linear TV networks will have 42% (114 games) of all NFL gam ...
- Four-Day Democratic National Convention Viewing Tops RNC By 14%
Television News Daily, Wayne Friedman - Saturday, August 24, 2024
The four-day event earned 21.8 million average viewers, compared to the R ...
- First 2 Nights Of DNC Viewing Up 23% Over RNC
Television News Daily, Wayne Friedman - Thursday, August 22, 2024
The DNC averaged 20.4 million viewers, according to Nielsen, with the fir ...
- Older Netflix TV Season Episodes Get Boost With New Releases
Advanced TV Insider, Wayne Friedman - Wednesday, August 21, 2024
Viewing of older-season Netflix shows rose 86% in second-half 2023 vs. first-hal ...
- DNC Day 2: When The Going Gets Weird...
Red, White & Blog, Joe Mandese - Wednesday, August 21, 2024
In hilarious, entertaining, but also poignantly serious back-to-back speeches, the Obamas articulat ...
- Nielsen: 'Total TV' Sets Another Record: 41.4% Share In July
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
The Paris Olympics helped pushed up viewing results significantly over the Ju ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Nielsen Adding 'Big Data' To Local Market Ratings In January
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
Nielsen's local TV ratings will add "big data" from set-top boxes a ...