- Can Biden-Trump Debate Pack Viewers In With No Live Audience, Muting, Less Drama?
TV Watch, Wayne Friedman - Thursday, June 20, 2024
Viewers might see far fewer TV-ready zingers and "gotcha" moments. ...
- Why The Tonys And Emmys Struggle For Ratings
TVBlog, Adam Buckman - Thursday, June 20, 2024
While the Tonys and Emmys award achievements in two very different medi ...
- May Streaming Grows To Best Viewing Share Ever At 39%, FAST Sees Strong Gains
Television News Daily, Wayne Friedman - Tuesday, June 18, 2024
YouTube tied its highest share level, with 9.7%, while Netflix maintained i ...
- Unscripted, Reality TV Gets Unreal: Are Jobs, Money Disappearing?
TV Watch, Wayne Friedman - Friday, May 31, 2024
Scripted TV programming was expected to decline after the writers' and actor ...
- Netflix's Bingeing Push: More Shows Or Just More Viewing?
TV Watch, Wayne Friedman - Wednesday, May 29, 2024
Bingeing on Netflix could keep viewers on the platform and make Netfl ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Television News Daily, Wayne Friedman - Wednesday, April 24, 2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Netflix Still Dominates: Does It Matter That Legacy Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Thursday, April 11, 2024
Although competitors are slowly eating into streaming giant Netflix in terms ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- Criteo Secures Its First MRC Accreditation
MediaDailyNews, Laurie Sullivan - Friday, March 29, 2024
Criteo's accreditation marks a major step forward in the maturation of reta ...
- Faster MLB Games: Will Viewers Play Ball In 2024?
TV Watch, Wayne Friedman - Monday, April 1, 2024
What has the impact of faster MLB games been for audiences? Tot ...
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The statement, which includes a quote from the MRC's George Ivie, sa ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Television News Daily, Wayne Friedman - Monday, March 25, 2024
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Recent Stories Imply Linear TV Is At Point Of No Return
TVBlog, Adam Buckman - Friday, March 22, 2024
The current era has taken on a kind of "jig is u ...
- Legacy TV 'Quiet Quitting' Reveals 'Sticky' Sports, News Viewing Strength
Advanced TV Insider, Wayne Friedman - Thursday, March 21, 2024
Complete "quitting" of program viewing on legacy TV platforms continues to l ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- ABC Credits Earlier Oscar Start For Modest Audience Uptick
TVBlog, Adam Buckman - Wednesday, March 13, 2024
This year's Oscars show started an hour earlier at 7 p.m. Easter ...
- Correction: 4% Viewing Increase For Oscars Vs. 2023
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
In the story "Oscars Soar To Highest Viewing In 4 Years ...