- People-Based Marketing Gaining Momentum
Around the Net in Real-Time, Felicia Greiff - Thursday, April 14, 2016
Research from Econsultancy and Signal found that people-based marketing, or reaching custome ...
- 100 Billion Connected Devices Coming; U.S. Tops In Connectivity
Connected Thinking, Chuck Martin - Wednesday, April 13, 2016
The world is getting more connected. Much of this is thanks ...
- Google Tests Exchange Bidding In DoubleClick For Publishers, With Eye On Mobile
Publishers Daily, Laurie Sullivan - Wednesday, April 13, 2016
Google has begun testing exchange bidding in DoubleClick for Publishers, allowing oth ...
- Google's First Look At DoubleClick For Publishers, Tests Bidding
Real-Time Daily, Tobi Elkin, Felicia Greiff - Wednesday, April 13, 2016
Google announced Wednesday morning that its First Look solution will be availab ...
- Adform's Header-Bidder Solution Aims To Simplify Process, Optimize Yield
Real-Time Daily, Felicia Greiff - Thursday, April 14, 2016
Adform announced the launch of its header-bidder solution Thursday. ...
- Mobile Kicks It Up A Notch: In-Chat Ordering, Curbside Food Pickup, Ticket Image On Phone
MobileShopTalk, Chuck Martin - Tuesday, April 12, 2016
Mobile makes a lot of things faster. In some ways, smartphones total ...
- PerimeterX's New Tech Blocks Bot In Real Time
Real-Time Daily, Felicia Greiff - Wednesday, April 13, 2016
Cyber security company PerimeterX is introducing a solution to ad fraud a ...
- Bots Are Coming To Facebook Messenger
Real-Time Daily, Felicia Greiff - Tuesday, April 12, 2016
At Facebook's annual F8 developer conference in San Francisco, the social med ...
- NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too
Daily Online Examiner, Joe Mandese - Tuesday, April 12, 2016
The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensu ...
- Advertisers Can Access Grapeshot Audience Segments Through Eyeota
Real-Time Daily, Felicia Greiff - Tuesday, April 12, 2016
Advertisers can now buy Grapeshot Audience segments through the Eyeota Data Marketplac ...
- DoubleVerify Goes All-In On In-App Viewability
Real-Time Daily, Felicia Greiff - Tuesday, April 12, 2016
DoubleVerify announced Monday it's partnering with Amobee, InMobi, Innovid, Medialets, Mobilefuse a ...
- Negative Options Rule In The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, April 10, 2016
In addition to so many other transformations, the Internet of Things ...
- In Asia/Pacific, Screen-Switching Is Strong (And Don't Discount Desktop)
Real-Time Daily, Felicia Greiff - Monday, April 11, 2016
More than half of Asia/Pacific multi-device owners switch between three or mo ...
- Highlights From Simulmedia's PeopleFront Event
Real-Time Daily, Felicia Greiff - Friday, April 8, 2016
Simulmedia founder Dave Morgan and new CMO Michael Zimbalist joined the sta ...
- Septeni America Picks TubeMogul As A Programmatic Partner
Real-Time Daily, Felicia Greiff - Friday, April 8, 2016
San Francisco-based digital agency Septeni America will use TubeMogul's technology for automat ...
- A Conversation With OneSpot's Sachs: Cross-Channel Personalization Extends Content Marketing
Real-Time Daily, Tobi Elkin - Monday, April 11, 2016
Real-Time Daily spoke with Steve Sachs, CEO of OneSpot, a cross-channel conte ...
- A Pre-Upfront Talk About Programmatic TV
RTBlog, Felicia Greiff - Friday, April 8, 2016
At a panel hosted by Tremor Video, the hot topic was h ...
- Vasona Networks Raises $14.6 Million To Grow Video, Data
Mobile Marketing Daily, Ben Frederick - Wednesday, April 6, 2016
The company cites emerging challenges as a growth area-the encryption of vid ...
- Real-Time With Rubicon Project's Harry Patz
Real-Time Daily, Felicia Greiff - Thursday, April 7, 2016
Rubicon's Project has a new chief revenue officer, Microsoft alum Harry Pat ...
- Brave Browser Will Pay Users Bitcoin To View Its Ads
Real-Time Daily, Felicia Greiff - Wednesday, April 6, 2016
Brave, a browser from Mozilla co-founder Brendan Eich that claims to blo ...
- On Data And Creativity: A Conversation With Conversant's Michael Davis
Real-Time Daily, Tobi Elkin - Wednesday, April 6, 2016
It's a goal for many industry stakeholders: the ability to use consum ...
- AdBlock Plus Sticks By Its Script
Real-Time Daily, Tobi Elkin - Thursday, April 7, 2016
A panel of ad executives and AdBlock Plus debated ad blocking ...
- Elections Getting More Lucrative For Ad Tech
Marketing Politics Daily, Eric Wheeler - Wednesday, April 6, 2016
As the third and fourth quarters historically grab the bulk of campai ...
- Drawbridge Moves To SaaS With Lyft And M&C Saatchi Partnerships
Real-Time Daily, Felicia Greiff - Wednesday, April 6, 2016
Drawbridge is adding to its original ad-tech offering: an SaaS model, wi ...
- Reserve Acquires Dash, Payment Start-up
Mobile Marketing Daily, Ben Frederick - Monday, April 4, 2016
Reserve, a restaurant booking app, announced the acquisition of payments startup Das ...
- Virool Raises $12M For Product Development, Expansion
Real-Time Daily, Felicia Greiff - Tuesday, April 5, 2016
Virool, a video distribution platform for marketers, raised a Series A rou ...
- Flashtalking Opens Submissions For Ad Personalization Contest
Real-Time Daily, Felicia Greiff - Monday, April 4, 2016
Flashtalking, an ad server and dynamic creative solution provider, announced a conte ...
- Sizmek Releases Next-Generation Open Ad-Management Platform
Real-Time Daily, Tobi Elkin - Monday, April 4, 2016
Sizmek on Monday announced the launch of MDX-NXT, an open ad-management platfo ...
- NYMag Publisher Taps Taboola For Data And Revenue
Around the Net in Real-Time, Tobi Elkin - Monday, April 4, 2016
AdExchanger reports on New York Media's search for partners that will enab ...
- Data Gets The Mainstream Treatment
RTBlog, Felicia Greiff - Monday, April 4, 2016
You know a marketing trend has made it big when it's featur ...