- Conservative Shopping Expected For The Holidays
Research Brief, Jack Loechner - Thursday, November 1, 2007
According to NRF's 2007 Holiday Consumer Intentions and Actions Survey, conducted ...
- Social Media and Conversational Marketing Portends Revamp of Marketing P's
Research Brief, Jack Loechner - Wednesday, October 31, 2007
According to New Study by TWI Surveys, Inc. on Behalf of Socie ...
- The Talent: Time to Get Off Your ##!!
Media Magazine, Rob Fitzgerald - Monday, October 1, 2007
In early August Susan Nathan departed Universal McCann, becoming the 14th seni ...
- The Iron Belt Wraps Around Domestic-Only Auto Owners
Research Brief, Jack Loechner - Tuesday, October 30, 2007
A newly released 88-Market national report from The Media Audit, analyzing automobi ...
- Catch A Commercial At The Movies
Research Brief, Jack Loechner - Monday, October 29, 2007
According to the Cinema Advertising Council's just-released report, cinema advertising industry revenu ...
- Behind The Numbers: Can't Get No Customer Satisfaction
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
They may always be right, but that doesn't make them easy ...
- Who Are the Power Players?
OMMA Magazine, Mark Walsh - Thursday, November 1, 2007
Media researcher Jack Myers recently released his sixth annual "power rankings," ...