Catch A Commercial At The Movies
According to the Cinema Advertising Council's just-released report, cinema advertising industry revenues among CAC members grew 15% to $455.7 million in 2006. CAC members account for more than 81% of US movie screens, according to the organization.
The report includes revenue data for both on-screen cinema advertising, including commercials airing in advance of movie previews and the feature presentation, and off-screen revenues, including those derived from audio programming, sampling, special events, concession-based promotions and lobby-based promotions.
According to the report:
Cinema Advertising Revenue(Million Dollars)
% Growth Y/Y
Source: Cinema Advertising Council, October 2007
Note: The CAC no longer estimates revenue for non-members or for beverage category advertising.
Other key findings according to the report:
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