- Social Sites and Blog Growth Supports Word-of-Mouth
Research Brief, Jack Loechner - Wednesday, November 21, 2007
Following up on a recent Research Brief on the trust placed ...
- 3.5 Billion Conversations A Day
Research Brief, Jack Loechner - Tuesday, November 20, 2007
Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 milli ...
- Service, Convenience Create Loyalty Leaders Like Google
Marketing Daily, Karl Greenberg - Monday, November 19, 2007
[Research] Consumers are loyal to companies that treat them right, regardless ...
- Media Remains Jewel In Nielsen Crown, Relatively Exempt From Restructuring
MediaDailyNews, Joe Mandese - Monday, November 19, 2007
Nielsen's media research operations account for less than a third of t ...
- Slightly More Green From Black Friday Shoppers
Research Brief, Jack Loechner - Monday, November 19, 2007
A recent Maritz Poll found that 37 percent of respondents plan ...
- Nielsen Reports 11% Gain
MediaDailyNews, Joe Mandese - Friday, November 16, 2007
At a time when U.S. ad spending is growing marginally, the prima ...
- More Than Half of Online Financial News Readers Are Over 45
Research Brief, Jack Loechner - Friday, November 16, 2007
A drill down into Online financial news and information sites in t ...
- Measurement Seen As Hurdle to Ad Spend On Emerging Media
Research Brief, Jack Loechner - Thursday, November 15, 2007
According to a survey by Gundersen Partners among 377 marketing and gener ...
- American Customer Satisfaction Index Down Slightly
Marketing Daily, Karl Greenberg - Wednesday, November 14, 2007
[Research] Consumers may be less satisfied about brands than they have be ...
- Black Friday Numbers Leave Room For The Blues
Marketing Daily, Sarah Mahoney - Tuesday, November 13, 2007
[Research] Consumers have plenty of good reasons to stay home and e ...
- Gifts Cards A Phenom in The Hispanic Market
Research Brief, Jack Loechner - Tuesday, November 13, 2007
According to Comdata Stored Value Solutions fifth annual gift card survey ...
- Social Researchers Get Brands to Leverage Info
Online Media Daily, Tameka Kee - Monday, November 12, 2007
A survey reveals that about 65% of shoppers are social researchers--or consume ...
- Consumers Prefer To Buy From Companies That Reflect Their Values
Research Brief, Jack Loechner - Monday, November 12, 2007
According to the inaugural BBMG Conscious Consumer Report, nearly nine in t ...
- Nielsen Reveals Shift In Time-Shifting: Less Playback Within Same Day
MediaDailyNews, Joe Mandese - Friday, November 9, 2007
Households with digital video recorders are watching fewer of the shows th ...
- Study: Customer Service Should Be Central To Strategy
Marketing Daily, Karl Greenberg - Thursday, November 8, 2007
[Retail] "Retailers need to fix the disconnect between their offerings and customer ...
- Research Shows '07 To Be Epochal For Internet Ad Spending
Marketing Daily, Mark Walsh - Thursday, November 8, 2007
[Trends] Internet ad spending by American Express, for example, jumped by 180 ...
- Report: TiVo To Offer Demo Data
MediaDailyNews, - Thursday, November 8, 2007
Weeks after Google announced a deal that will incorporate Nielsen's demographic ...
- Nielsen Releases 'Standard Error' Calculators, Factors Hispanic Audiences
MediaDailyNews, - Thursday, November 8, 2007
Nielsen Wednesday informed clients that it has released new "standard error calculator ...
- Seniors Want to "Age In Place," And Want Technology To Help
Research Brief, Jack Loechner - Thursday, November 8, 2007
According to a new research study by Clarity and The EAR Foundatio ...
- Evangelicals More Diverse Than Might Be Assumed
Marketing Daily, Karlene Lukovitz - Wednesday, November 7, 2007
[Research] As with other consumer segments, a close look at Evangelicals revea ...
- Proof: Consider The Consumer
Media Magazine, John Nardone - Monday, October 1, 2007
I'm a baseball nut. I love the game, and can find ...
- Journalists Consistent in Their Online Use and Preferences
Research Brief, Jack Loechner - Wednesday, November 7, 2007
According to the Arketi Group 2007 Web Watch Survey, 84 percent ...
- Mobile Users Want Internet, Maps, And Local Search
Research Brief, Jack Loechner - Tuesday, November 6, 2007
According to a new mobile consumer study conducted by The Kelsey Gro ...
- Report: Market For Tea To Double In 5 Years
Marketing Daily, - Monday, November 5, 2007
Packaged Facts says the market for instant, leaf, liquid concentrate and ready-to-dri ...
- Las Vegas Puts Its Chips On Gay And Lesbian Market
Around the Net In Brand Marketing, Thom Forbes - Friday, November 2, 2007
After years of ignoring the gay and lesbian market, Las Vegas ...
- Ball State Moves To Big Apple, Opens New York Media Research Center
MediaDailyNews, - Friday, November 2, 2007
The academic media researchers at Ball State University's Center for Media Desi ...
- Aegis Acquires New Zealand Research Shop
MediaDailyNews, - Friday, November 2, 2007
Aegis Group this morning announced the acquisition of Research Solutions, an independe ...
- Consumers Staying Tuned to TV's, But Some Pick Online
Research Brief, Jack Loechner - Friday, November 2, 2007
The Nielsen Company reported that television tuning during the 2006-2007 television ye ...
- Laundry Products To Make Tiny Gains In Coming Years
Marketing Daily, Sarah Mahoney - Thursday, November 1, 2007
[Research] Packaged Facts says that because telecommuting is flourishing, "laundry care markete ...
- Agency Finds C3 Causing Broadcast Dip, Cable Uptick
MediaDailyNews, Wayne Friedman - Thursday, November 1, 2007
From a TV advertising perspective, the new TV programming season has be ...