Commentary
Social Sites and Blog Growth Supports Word-of-Mouth
- by Jack Loechner , Staff Writer @mp_research, November 21, 2007
Social Sites and Blog Growth Supports Word-of-Mouth Importance
Following up on a recent Research Brief on the trust placed in word of mouth marketing, a timely release from Nielsen Online provides October's top U.S. social networking sites and blogs, which shows that MySpace.com had 49.5 million unique visitors in October 2007, growing 19 percent over October 2006.
Top 10 Social Networking Sites for October 2007(U.S., Home and Work) | |||
Site | Oct-06(000) | Oct-07(000) | Percent Change | |
Myspace.com | 49,516 | 58,843 | 19% |
8,682 | 19,519 | 125% | |
Classmates Online | 13,564 | 13,278 | -2% |
Windows Live Spaces | 7,795 | 10,261 | 32% |
AOL Hometown | 9,298 | 7,923 | -15% |
1,705 | 4,919 | 189% | |
AOL People Connection | 5,849 | 4,084 | -30% |
Reunion.com | 4,723 | 4,082 | -14% |
Club Penguin | 1,512 | 3,880 | 157% |
Buzznet.com | 1,104 | 2,397 | 117% |
Source: Nielsen Online, November 2007 | |||
Top 10 Blogs for October 2007(U.S., Home and Work) | |||
Site | Oct-06 (000) | Oct-07(000) | Percent Change | |
Blogger | 21,572 | 34,104 | 58% |
WordPress.com | 2,104 | 11,440 | 444% |
Six Apart TypePad | 8,813 | 10,601 | 20% |
tmz.com | 7,107 | 7,805 | 10% |
LiveJournal | 3,366 | 4,260 | 27% |
Xanga.com | 4,760 | 2,741 | -42% |
Thatsfit | 534* | 2,613 | 389% |
Gizmodo | 941* | 2,135 | 127% |
Autoblog | 920 | 1,949 | 112% |
StyleDash | 1,319 | 1,947 | 48% |
Source: Nielsen Online, November 2007 | |||
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.