- Synovate: Being Debt-Free Is Sign of Success In America
Marketing Daily, Aaron Baar - Monday, April 14, 2008
[Financial Services] One positive sign in the U.S.--particularly for marketers--was including retireme ...
- When It Comes To Online, Being Green Matters As Much As Price
Marketing Daily, Sarah Mahoney - Monday, April 14, 2008
[Research] "With consumers doing so much online research and purchasing, retailers shou ...
- Two-Thirds of Shoppers Plan More Coupon Use
Research Brief, Jack Loechner - Monday, April 14, 2008
In a recent ICOM survey of U.S. Shoppers, selected from a 40,0 ...
- ANA: Integrated Marketing Top Issue On Marketers' Minds
Marketing Daily, Karlene Lukovitz - Friday, April 11, 2008
[Research] With marketers also wrestling with integration-associated issues ranging from internal organization ...
- Skip In Time: New Research Service Targets Kids
MediaDailyNews, Erik Sass - Friday, April 11, 2008
Scarborough is launching a new research service focusing on children and teenage ...
- More Narrowly Tailored Ad Networks Gain Favor
Online Media Daily, Mark Walsh - Friday, April 11, 2008
Despite a recent backlash, three-quarters of brand advertisers and direct marketers pl ...
- Career Destinations Online Garnered 10% Of The Audience
Research Brief, Jack Loechner - Friday, April 11, 2008
A drill down into the career and educational channels including demographics, advertiser ...
- Study: Word Of Mouth Tops In Clout
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 10, 2008
Word-of-mouth--especially from family and friends--leads the pack in terms of influence ...
- Forrester Unveils Metrics That Go Beyond Sell Point
Marketing Daily, Laurie Sullivan - Thursday, April 10, 2008
[Research] "There's not one formula that every company can apply because ...
- No Rose Colored Glasses in The Short Term Says UofM
Research Brief, Jack Loechner - Thursday, April 10, 2008
In their annual spring forecast update of the U.S. economy, University ...
- World AdSpend Strength in Developing Countries
Research Brief, Jack Loechner - Wednesday, April 9, 2008
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combin ...
- MRI Thinks Global, Acts Local: Magazine Researcher Diversifies Amid Potential New Competition
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2008
Just as the national audience measurement marketplace appears to be growing le ...
- Nielsen Stems Another Competitor, Acquires IAG For $225 Million
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2008
Weeks after settling a legal threat from one potential competitor, Nielsen C ...
- More Gray, More Affluent, More Internet Shopping
Research Brief, Jack Loechner - Tuesday, April 8, 2008
In the more than 80 metropolitan markets surveyed by The Media Audi ...
- AMC Hopes To Alter Upfront Buying Behavior, Offers TV Guarantees Tied To 'Behavioral' Targets
MediaDailyNews, Joe Mandese - Monday, April 7, 2008
In a development demonstrating how much online advertising practices are impacting t ...
- Yellow Book Doubles Visitors on INetwork
Research Brief, Jack Loechner - Monday, April 7, 2008
A recently released comScore study into national Internet Yellow Pages (IYP) sear ...
- Gartner Outlines How Digital Can Survive Recession
Online Media Daily, Mark Walsh - Friday, April 4, 2008
Faced with an economy spiraling downward into recession and online spending ...
- Q&A Visits on Web Up Almost 900% Since 2006
Research Brief, Jack Loechner - Friday, April 4, 2008
According to a new Hitwise report, the market share of U.S. visi ...
- Email and Internet Top Direct Media Choices For Financial Services
Research Brief, Jack Loechner - Thursday, April 3, 2008
According to a recent Direct Marketing Association report, American financial services institutio ...
- Nielsen Report Provides Better Resolution To Starcom HD Bid
MediaDailyNews, Joe Mandese - Wednesday, April 2, 2008
A new report from Nielsen Media Research brings some clarity to Starcom ...
- Wrapsidy Imbue: SQAD Absorbs TV Ratings Processor
MediaDailyNews, Joe Mandese - Wednesday, April 2, 2008
In a deal that could greatly accelerate market intelligence about TV ratin ...
- 28 Million Mobile Subscribers Responded to At Least One Mobile Ad
Research Brief, Jack Loechner - Wednesday, April 2, 2008
According to a new report from The Nielsen Company, twenty-three percent ( ...
- Nielsen Reports '07 Ad Spend Up 0.6% Overall*
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2008
[Research] Autos--traditionally the biggest spender--also had the greatest dollar and percent declin ...
- Nielsen Co. Reports 11% Gain, Consumer/Media Offset Business Media Losses
MediaDailyNews, - Tuesday, April 1, 2008
Nielsen Co., the parent of Nielsen Media Research, ACNielsen, and a varie ...
- Teens Have Their Stuff Together
Research Brief, Jack Loechner - Tuesday, April 1, 2008
An advance release of the Teen Topix study by OTX and t ...
- You Know What They Say About Big Shoes
Media Magazine, Staff Writers - Tuesday, April 15, 2008
Google's braintrust won't tell. Sure they make a commitment to reducing t ...
- I Got Rhythm
Media Magazine, John Capone - Wednesday, April 2, 2008
"Protect yourself," I read, "use the rhythm method." But I'm not ev ...
- The [Ad]vantage: The Real Brand DNA
Media Magazine, Kirk Drummond - Wednesday, April 2, 2008
Finally, scientists have identified the human brand-preference gene. The discovery radically chang ...
- Productivity: Hard Times Are Here Again
Media Magazine, - Tuesday, April 15, 2008
Once again, media are in one of those strange positions where th ...
- Market Focus: Battle of the Bulge
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
When a carmaker designs a new car, one of the factors ...