- Packaged Facts: More Pets Getting A Raw (Food) Deal
Marketing Daily, Karlene Lukovitz - Monday, July 7, 2008
[Research] PF expects the fresh category to grow at a more mode ...
- New-Vehicle Buyers Likely To Seek Out Online Content
Marketing Daily, Karl Greenberg - Monday, July 7, 2008
[Research] Sixty-eight percent of car shoppers go to the Web to g ...
- Alchemy: Email Marketing Favors Longer Subject Line
Online Media Daily, David Goetzl - Monday, July 7, 2008
A London email marketing agency is all about more. It argues again ...
- Practical Content Necessary For Mobile Phone User Satisfaction
Research Brief, Jack Loechner - Monday, July 7, 2008
A recent study by the AKQA's Research & Insights department in conjuncti ...
- Kia.com Takes Top Spot Among Auto Sites
Marketing Daily, Tameka Kee - Thursday, July 3, 2008
[Research] The secrets to Kia's success stem from the auto manufacturer's foc ...
- U.S. Broadband Growth Bypasses Poor, African-Americans
Online Media Daily, Mark Walsh - Thursday, July 3, 2008
Broadband adoption stalled for poorer families and African-Americans in the last ye ...
- Text-Messaging Tops With Mobile Users
Online Media Daily, - Thursday, July 3, 2008
Text-messaging is the most important feature for mobile users when buying ...
- Segment Driven Target Marketing Facilitated by Online Advertising
Research Brief, Jack Loechner - Thursday, July 3, 2008
A recent Compete survey on segment-driven marketing found that marketers are focusi ...
- Study Refutes Niche Theory Spawned By Web
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 2, 2008
...
- Moms Open to Parent-Focused Approaches To Reaching Children
Marketing Daily, Karlene Lukovitz - Wednesday, July 2, 2008
[Research] Moms take a practical attitude. By and large, they do obje ...
- AOTA Studies Email Competency Among Major Brands
Online Media Daily, - Wednesday, July 2, 2008
The Authentication & Online Trust Alliance on Tuesday announced results of t ...
- E-Communications Play Important Role in 2008 Political Campaign
Research Brief, Jack Loechner - Wednesday, July 2, 2008
Following up on politics following yesterday's Research Brief, a new PEW stu ...
- Tonya Deniz Fields New Research Project: Her Own
MediaDailyNews, - Tuesday, July 1, 2008
Tonya Deniz, a veteran Madison Avenue media researcher, has hung out h ...
- Presidential Fund Raising From Small Donors Enhances Perception of Candidate
Research Brief, Jack Loechner - Tuesday, July 1, 2008
A new BYU/Harris Poll of 2,602 U.S. adults surveyed in May ...
- Coffee and the Web for C-Level Execs in the Morning
Research Brief, Jack Loechner - Monday, June 30, 2008
Before starting the work day, says the report, C-Level executives prefer ...
- Addendum: TNS Also An ARF Platinum Sponsor
MediaDailyNews, - Friday, June 27, 2008
A story in Thursday's news editions referenced the fact that Google w ...
- Half of Low Income Consumers Having Trouble Buying Groceries
Research Brief, Jack Loechner - Friday, June 27, 2008
According to a study from Information Resources, Inc., the lagging economy ...
- New-Car Shoppers Reconsidering In Light Of Gas Prices
Marketing Daily, Karl Greenberg - Thursday, June 26, 2008
[Research] Kbb.com's Jason Allan says SUV consideration between October 2007 and n ...
- ARF Talk: Google Stalks Research Walk, May Balk On Accreditation
MediaDailyNews, David Goetzl - Thursday, June 26, 2008
Even as Madison Avenue struggles to assess what to make of t ...
- Sequent, BSU Launch Media Behavior Institute
MediaDailyNews, Joe Mandese - Thursday, June 26, 2008
In what may be an industry first, a leading research and consulti ...
- Air Travelers Avoided 41 Million Trips
Research Brief, Jack Loechner - Thursday, June 26, 2008
According to the Travel Industry Association (TIA), deep frustration among air travele ...
- Havas' MPG Taps Radian6 To Listen In On Conversations
Online Media Daily, - Wednesday, June 25, 2008
Havas' MPG North America unit Tuesday said it has selected Radian6 ...
- Report Analyzes Online Behavior Of Execs
Online Media Daily, - Wednesday, June 25, 2008
The Internet continues to be the most influential and important source ...
- Net Generation Driving Growth In The Global Entertainment & Media Industry
Research Brief, Jack Loechner - Wednesday, June 25, 2008
The recently released PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2008-2012, underscores t ...
- Consumers Look Beyond Industry To Size Up Company Reputation
Marketing Daily, Aaron Baar - Tuesday, June 24, 2008
[Research] "In the past, there had been a tendency to throw t ...
- Nielsen Reissues Overnights For 37 Markets
MediaDailyNews, - Tuesday, June 24, 2008
Citing an "improper configuration on a new server," Nielsen Monday said ...
- Gorillas In The (Media) Mix?
MediaDailyNews, Joel Rubinson - Tuesday, June 24, 2008
A bad pun on a Sigourney Weaver movie, but let's face i ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Google Scores Tops In Corporate Reputation
Online Media Daily, Aaron Baar - Tuesday, June 24, 2008
According to Harris Interactive's ninth annual corporate reputation survey, corporate America's reputati ...
- Advertise To Workers At Work To Influence Purchases
Research Brief, Jack Loechner - Tuesday, June 24, 2008
The results of a new study, conducted by consumer intelligence firm BIGresearc ...