- Knowledge Networks To Provide Viewer Data For Olympics
MediaDailyNews, David Goetzl - Thursday, July 31, 2008
Knowledge Networks, a Silicon Valley-based company that conducts consumer research in multip ...
- Newspapers Dominate Coupon Sourcing, But Internet Up 83% in American HH Coupon Usage
Research Brief, Jack Loechner - Thursday, July 31, 2008
According to a recent analysis Scarborough Research, Internet coupons are of increasi ...
- 59% of Americans Check Email While In The Bathroom
Online Media Daily, - Wednesday, July 30, 2008
About 59% of email users said that they check their messages whi ...
- Three Screen Viewing Climbs
Research Brief, Jack Loechner - Wednesday, July 30, 2008
A recent study by The Nielsen Company, showing US video and ...
- Social Marketing Limited By Advertiser Confusion
Online Media Daily, Mark Walsh - Tuesday, July 29, 2008
A recent JupiterResearch study underscores that actual spending on social media marketi ...
- 1st Half Magazine Pages and Ad Revenue Down; Food, Retail and Travel Up
Research Brief, Jack Loechner - Tuesday, July 29, 2008
According to Publishers Information Bureau (PIB), Magazine Publishers of America reported th ...
- Print Newspaper Readership Yielding to Internet Publishing
Research Brief, Jack Loechner - Monday, July 28, 2008
According to the 2008 Readership Institute, Northwestern University tracking study of newspap ...
- Packaged Facts Finds Kids Take Lead On Green Purchases
Marketing Daily, - Friday, July 25, 2008
[Research] Half of 6- to-8-year-olds encourage their parents to buy green products--wi ...
- Gaming Now Mainstream Entertainment
Research Brief, Jack Loechner - Friday, July 25, 2008
According to a new survey by the Entertainment Software Association, forty perce ...
- Boomers Are Not Bloggers
Research Brief, Jack Loechner - Thursday, July 24, 2008
According to a recent ThirdAge/JWT Boom study, people over age 40 participa ...
- Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
Research Brief, Jack Loechner - Wednesday, July 23, 2008
New research from OTX and The Intelligence Group studies teens' online behavio ...
- Digital Media On The Rise Globally
Research Brief, Jack Loechner - Tuesday, July 22, 2008
A new study from WPP's GroupM shows that Interactive media's share ...
- Shoppers Check Out Mall Deals on Video Screens
Research Brief, Jack Loechner - Monday, July 21, 2008
A new Nielsen Media Research study for Adspace Networks shows that ...
- Monster Leads Career Advertisers; Apollo Leads Education
Research Brief, Jack Loechner - Friday, July 18, 2008
A drill-down into the destinations, reader demographics, advertisers, ad types, sizes a ...
- Study Claims Tobacco Companies Manipulated Menthol Levels
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 17, 2008
A study by researchers at the Harvard School of Public Health clai ...
- AMIN Taps MRI For Data
MediaDailyNews, Erik Sass - Thursday, July 17, 2008
The Advertising and Marketing International Network, a consortium of 65 agencies arou ...
- Cumulative Value of Multi-Platform Advertising
Research Brief, Jack Loechner - Thursday, July 17, 2008
A recent report from Integrated Media Measurement, Inc. (IMMI), based on da ...
- Daily Video Entertainment in 2013 Will Be Less Than 50% Traditional TV
Research Brief, Jack Loechner - Wednesday, July 16, 2008
According to the Multiplatform Video Report released by Solutions Research Group, ...
- Internet Ad Growth Percentage High, But Traditional Ad Dollars Higher
Research Brief, Jack Loechner - Tuesday, July 15, 2008
The IDC Digital Marketplace Model and Forecast shows total worldwide Internet advertisi ...
- Most Broadband Subscribers Happy With Service
Research Brief, Jack Loechner - Monday, July 14, 2008
New consumer research from Leichtman Research Group, based on a telephone surv ...
- Nielsen Surveys Hard-To-Reach Audience: Its Own Clients, Findings May Be Released Next Week
MediaDailyNews, Joe Mandese - Friday, July 11, 2008
The TV industry's top researcher has quietly conducted some client research ...
- More Adults Online, But Kids Consuming More Content
Research Brief, Jack Loechner - Friday, July 11, 2008
Nielsen Online recently announced that per person, kids consumed more streams th ...
- 19% of Americans Collectively Own $22 Trillion in Assets
Research Brief, Jack Loechner - Thursday, July 10, 2008
Based on an analysis by Nielsen's Claritas Services by Jane Crossan a ...
- WPP Turns Hostile, Mounts $2.1 Billion Bid For TNS
MediaDailyNews, - Wednesday, July 9, 2008
After three-months of friendly attempts to acquire U.K. marketing research giant TN ...
- Nielsen: Mobile Reaches Critical Mass
Online Media Daily, - Wednesday, July 9, 2008
With 15.6% of its mobile users actively using the Internet, the U. ...
- TV Better on TV Sets
Research Brief, Jack Loechner - Wednesday, July 9, 2008
According to new research conducted by The Nielsen Company for the Cab ...
- New Guidelines Recommend Reduced-Fat Milk For Toddlers
Marketing Daily, Karlene Lukovitz - Tuesday, July 8, 2008
[health] Reduced-fat milk gets a leg up thanks to a new s ...
- Media Metrics: No Vacation for Marketers
Media Magazine, Jordan Harris - Tuesday, May 20, 2008
Look out your window: it's summer outside. While most Americans look forwa ...
- NBC Research Measures Olympic Punch Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2008
To give sports advertisers a more complete picture of how its viewers/use ...
- Customer Magazines With More Pages Get More Response
Research Brief, Jack Loechner - Tuesday, July 8, 2008
A new study and analysis by Royal Mail, with the APA a ...