- Younger Hispanics Respond Better To Bilingual Online Marketing
Marketing Daily, Karl Greenberg - Monday, August 18, 2008
[Research] Bilingual Hispanic consumers' level of participation in forums was higher ...
- Nielsen-Backed Group Bids For Set-Top Based TV Ratings
MediaDailyNews, Joe Mandese - Monday, August 18, 2008
A group backed by millions of dollars in funding from TV ratin ...
- Video Ad Study Shows High Engagement Rates
Online Media Daily, Mark Walsh - Monday, August 18, 2008
Completion rates for pre-roll video ads approached 90% and click-through rates averag ...
- Savvy Sales Says Target Teachers
Research Brief, Jack Loechner - Monday, August 18, 2008
According to a new MDR report detailing the attitudes and buying habi ...
- WPP Gets U.S. Approval To Acquire TNS
MediaDailyNews, - Friday, August 15, 2008
WPP Group says it has received U.S. antitrust approval for its propos ...
- Belly Up To The TV
Research Brief, Jack Loechner - Friday, August 15, 2008
According to the recent Arbitron Bar Media Report, nearly one-third of Americ ...
- Nielsen Reports Mostly Strong Quarter, Discloses IAG Details
MediaDailyNews, Joe Mandese - Thursday, August 14, 2008
Nielsen Co., the world's largest media and marketing research organization, this morni ...
- Daily Search Engine Users Closing in On Email Users
Research Brief, Jack Loechner - Thursday, August 14, 2008
According to a recently released PEW Internet study, the percentage of intern ...
- Retail Is Top Investor In Interactive Marketing - For Now
Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2008
[Research] The sector comes in second behind travel, the largest spender ...
- Institutional and Alternative Media Underpins Ad Growth Forecast
Research Brief, Jack Loechner - Wednesday, August 13, 2008
Following up last week's Mediapost review concerning projected out-of-home ad spending, wi ...
- Up To Age 11, Most Kids Aren't Heavy Internet Users
Marketing Daily, Karlene Lukovitz - Tuesday, August 12, 2008
[Research] Yes, today's kids are extremely techno-savvy, and most use the Interne ...
- Students Rule
Research Brief, Jack Loechner - Tuesday, August 12, 2008
According to the 8th annual College Explorer study from Alloy Media, t ...
- Survey: When It Comes To Frugality, The Rich Aren't Different
Around the Net In Brand Marketing, Thom Forbes - Monday, August 11, 2008
Eighty percent of 625 survey respondents who represent the wealthiest 10% ...
- Ad Spend For Online Looks Rosy Despite Some Downturn
Marketing Daily, Laurie Sullivan - Monday, August 11, 2008
[Research] Investors are most concerned about specific sectors cited in the rece ...
- Teens Just "Sorta" Interested in Olympics
Research Brief, Jack Loechner - Monday, August 11, 2008
There may still be time for marketers to adjust in reaching tee ...
- Consumers Slam Brakes on Discretionary Spending
Research Brief, Jack Loechner - Sunday, August 3, 2008
Increasingly feeling the pain at the pump, more U.S. consumers are taki ...
- Mobile Map Use Grows Worldwide
Research Brief, Jack Loechner - Thursday, August 7, 2008
comScore, Inc. reported that 8 percent of American mobile subscribers and ...
- Study: Tweens Search For Products Online, Get Parents To Buy Them In Store
Marketing Daily, Tameka Kee - Wednesday, August 6, 2008
[Research] It's prime time for the back-to-school advertising onslaught, as retailers shilli ...
- Centenarians Credit Lifestyle Choices To Longevity Rather Than Genetics
Research Brief, Jack Loechner - Wednesday, August 6, 2008
The third annual Evercare 100@100 Survey, recently released, finds that the ke ...
- Social Networking, Texting, Cell Phones Impact Email Effectiveness
Marketing Daily, Karlene Lukovitz - Tuesday, August 5, 2008
[Research] Lack of relevance continues to be the top reason for unsubscribin ...
- College Students Getting Richer, Pickier, Alloy Finds
MediaDailyNews, Erik Sass - Tuesday, August 5, 2008
The returning class of college students is bigger, spends more and registe ...
- More Than Half of All U.S. Adults Will Be Watching The Olympics
Research Brief, Jack Loechner - Tuesday, August 5, 2008
A new study from Scarborough Sports Marketing reveals that over 128 Milli ...
- WPP Makes Formal Offer For TNS
MediaDailyNews, - Monday, August 4, 2008
WPP Friday made a formal written offer to acquire U.K.-based marketing a ...
- Email: A New Target For The DEA
Research Brief, Jack Loechner - Monday, August 4, 2008
According to AOL Mail's fourth annual Email Addiction Survey, 46% of ema ...
- Forrester Acquires JupiterResearch For $23 Million
Around the Net In Media, Joan Voight - Friday, August 1, 2008
...
- Marketers Buy Ads For News Coverage, Says Survey
Around the Net In Media, Joan Voight - Friday, August 1, 2008
How often does advertising covertly taint news coverage? You might be surprise ...
- Ad Networks Fine, But Content Drives Key Brand Metrics
Marketing Daily, Tameka Kee - Friday, August 1, 2008
[Research] While ad networks continue to garner the glory, media buys acro ...
- Forrester Acquires JupiterResearch
Online Media Daily, - Friday, August 1, 2008
Forrester Research has acquired smaller rival JupiterResearch for $23 million in cas ...
- Online Advertising Shows Significant Impact on Brand Awareness
Research Brief, Jack Loechner - Friday, August 1, 2008
According to a recent comScore study, in conjunction with pharmaceutical marketing consultan ...
- Brand Perceptions Of Gas, Airline Industries Nosedive
Marketing Daily, Aaron Baar - Thursday, July 31, 2008
[Research] One company that saw a big jump in perception was Wal-Mar ...