According to a new MDR report detailing the attitudes and buying habits of teachers, more than half of them have traveled abroad in the past few years, one-fourth of them are always buying the latest high-tech gadgets to hit store shelves, and 73% of them seek out stores that carry their favorite brand names.
Almost 80% say that the Internet has influenced how they learn about products, with 49% revealing that they have used the Internet to research or obtain information within the past month.
The report: A Look at Teachers in the Consumer Market: Attitudes, Preferences, and Buying Behavior, finds that teachers stand out from the general population because they are more likely to be married, have children, and own their own homes:
Teachers as brand-loyal consumers who are more likely to pay a premium for quality, says the report, while keeping an eye on good bargains. Of the teachers surveyed:
Moira McArdle, Vice President of Marketing for MDR, concludes that "... educators are an extremely attractive consumer segment... they... buy more in most every consumer vertical, from apparel to travel to financial services... a hot segment for direct marketers of consumer goods and services."
The report, A Look at Teachers in the Consumer Market, is based on information collected from 1000 educators during a Simmons National Consumer Survey.
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