• by Jack Loechner , Staff Writer, July 14, 2008

New consumer research from Leichtman Research Group, based on a telephone survey of 1,601 households from throughout the United States, finds that 70% of US broadband high-speed Internet subscribers are very satisfied with their current Internet service at home. Comparatively, 45% of dial-up/narrowband subscribers are very satisfied with their Internet service.

 LRG's research also found that:

• 72% of cable broadband subscribers, and 62% of Telco broadband subscribers, rate the quality of the speed of their Internet connection as 8-10 on a 10-point scale
• 24% of broadband subscribers are very interested in receiving faster Internet access at home than they currently receive
• 11% of broadband subscribers would very likely pay an additional $10 per month to double their Internet speed

Other related findings include:

• At the time of the survey, 57% of US households subscribed to a broadband service - compared to 20% four years earlier
• Broadband now represents over three-quarters of all online at home - compared to under one-third in 2004
• Overall, 6% of all Internet subscribers say that broadband is not available in their area

Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc., said "... broadband subscribers... remain very satisfied with their service and are not interested in paying for even faster Internet access... Although the pace of annual net broadband additions is beginning to wane... the total number of broadband subscribers will still increase by 33.5 million over the next five years."