- Placing A Real Value On Social Networks
Around the Net In Online Marketing, Ross Fadner - Monday, June 23, 2008
TechCrunch has put together a model that attempts to value social networ ...
- Nielsen Lights Sony's Fuse: Integrates TV, Online Ratings With Brand Data -- Magazines Are Next
MediaDailyNews, Joe Mandese - Monday, June 23, 2008
In a move that has the potential to shift the way advertise ...
- Come Into The Light
Notes from the Digital Frontier, jen - Friday, June 13, 2008
Wednesday's Center for Media Research Research Brief Parents are in the Da ...
- Study: Marketing Execs Less Confident About Privacy Protection
Online Media Daily, - Monday, June 23, 2008
A new study by the Ponemon Institute shows that marketing executives a ...
- Google Stays At Top Of Search Heap
Online Media Daily, Tameka Kee - Monday, June 23, 2008
Nielsen Online and comScore have released their search market share rankings f ...
- Twelve Years of Internet Advertising Revenue Reach 2nd Best Quarter Ever
Research Brief, Jack Loechner - Monday, June 23, 2008
With a little extra data behind the release, the Interactive Advertising Bure ...
- MEC, MindShare Create Tool For Sponsorships
Around the Net In Media, Joan Voight - Friday, June 20, 2008
As media strategists forecast that sponsorships will grow as a valued, non-intrusi ...
- Google Remains Internet's Top Draw
Online Media Daily, - Friday, June 20, 2008
Google maintained its position atop the Web ratings in May, edging o ...
- Study: Workplace Peers Influences Shopping Habits
Online Media Daily, Gavin O'Malley - Friday, June 20, 2008
Word-of-mouth is highly influential on purchases made by at-work consumers, with 95. ...
- CBS.com Tops the Charts in Share Growth of Online Visits for '07-08 TV Season
Research Brief, Jack Loechner - Friday, June 20, 2008
According to recent data collected by Hitwise, the CBS.com online market sha ...
- CMO Council Survey Finds Inertia Among The Ranks
Marketing Daily, Aaron Baar - Thursday, June 19, 2008
[Research] Marketers are not taking advantage of all--or even many--of the too ...
- Dear Diary: Nielsen Scraps Phones, Shifts To Address-Based Methodology
MediaDailyNews, Joe Mandese - Thursday, June 19, 2008
Nielsen Wednesday unveiled plans to transition the methods it uses to recru ...
- Parents, Not Peers, Lead Young People to Newspapers
Research Brief, Jack Loechner - Thursday, June 19, 2008
A new study from the World Newspaper Congress on the media habi ...
- Thirty Countries Exceed 100% Per Capita Cell Phone Usage
Research Brief, Jack Loechner - Wednesday, June 18, 2008
According to a recent Experian study, analyzed and reported by Ellen ...
- Gen X Is More Than The Sum Of Its Parts, British Firm Finds
Marketing Daily, Karl Greenberg - Tuesday, June 17, 2008
[Research] Proximity Worldwide's Christine Armstrong says the Gen X groups are mo ...
- Teens Learn From Advertising on Social Sites
Research Brief, Jack Loechner - Tuesday, June 17, 2008
OTX, releasing new results from its Teen Topix study, the complex liv ...
- Leading Advertisers to Start-of-Summer Travelers
Research Brief, Jack Loechner - Monday, June 16, 2008
According to a proprietary study by The Media Trust Company, American Expre ...
- Video On PCs Captures Share Of TV Screen Time
Research Brief, Jack Loechner - Friday, June 13, 2008
Recent findings released by Ipsos MediaCT from MOTION shows that the percenta ...
- The Sell: Bricks Are Heavy
Media Magazine, Andrew Ettinger - Tuesday, April 15, 2008
I hated the movie indecent proposal, but i did like one particul ...
- Fulgoni, Lord, Shababb, Others Named To ARF Board
MediaDailyNews, - Thursday, June 12, 2008
The Advertising Research Foundation this morning announced a new slate of boa ...
- MPMA Becomes Billetts America, Offers New Services
MediaDailyNews, - Thursday, June 12, 2008
Media Performance Monitor America (MPMA) is going back to its roots a ...
- Cell Phones Still Hot; More Mobile Advertising Proposed
Research Brief, Jack Loechner - Thursday, June 12, 2008
Although a new Harris Interactive study reveals that over one-third of consume ...
- Organic/Natural Products Enjoy 35% Market Growth, Per Study
Marketing Daily, Karl Greenberg - Wednesday, June 11, 2008
[Research] "The recent drive toward healthy and green living has consumers placi ...
- Parents In The Dark
Research Brief, Jack Loechner - Wednesday, June 11, 2008
Of thousands of children and adults, Internet users in the U.S., U ...
- Sustainability Initiatives Contributing To CPG's Bottom Lines
Marketing Daily, Karlene Lukovitz - Tuesday, June 10, 2008
[Research] The biggest challenge facing CPGs is how to offset rising commoditi ...
- Smartphones Account For 60% Of Traffic To Mobile Sites
Online Media Daily, - Tuesday, June 10, 2008
Among wireless devices, smartphones account for 60% of the traffic to premi ...
- Web #2 Ad Medium in Five Years
Research Brief, Jack Loechner - Tuesday, June 10, 2008
According to a recently released study by IDC, the U.S. Internet Advertisi ...
- Alternative Newspapers & Their Sites Read By Surburbia
Research Brief, Jack Loechner - Monday, June 9, 2008
A new report issued by The Media Audit reveals that 43.8 milli ...
- Green Consumers Do More Shopping In Warehouse Clubs
Marketing Daily, Karlene Lukovitz - Friday, June 6, 2008
[Research] The research shows that LOHAS consumers are not only early adopter ...
- TV Channels Viewed Falls To Lowest Percentage Ever
MediaDailyNews, Joe Mandese - Friday, June 6, 2008
In a development that has implications for the greater world of med ...