- Leading Merchants Optimizing Online
Research Brief, Jack Loechner - Thursday, February 12, 2009
According to the e-tailing group's 11th Annual Mystery Shopping Survey, leading merchan ...
- Consumer Insights That Don't Cost Much
Marketing Daily, Dianne Admire - Wednesday, February 11, 2009
In a tough economy, it's more important than ever to tune in ...
- ANA Survey Finds Marketing Industry Hit Hard
Marketing Daily, Nina Lentini - Tuesday, February 10, 2009
More companies are now identifying cost savings and reductions (93% vs. 8 ...
- GroupM, Nielsen To Track TV Spots In-Flight
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
In a move that could set off a new competitive arms ra ...
- Forrester Research Cuts 5% Of Staff
MediaDailyNews, - Tuesday, February 10, 2009
Forrester Research is laying off 50 people worldwide, or 5% of t ...
- Seismic Shift in Internet Age Mass
Research Brief, Jack Loechner - Wednesday, February 11, 2009
According to surveys through 2008 by the Pew Internet and American Li ...
- TargetCast Taps Millward Brown's Sedlarcik As Head Of Insights, Analytics
MediaDailyNews, - Tuesday, February 10, 2009
Fast-growing independent media services shop TargetCast tcm Monday named Peter Sedlarcik seni ...
- Group Finds Researcher Violated Ethics Code
MediaDailyNews, - Tuesday, February 10, 2009
In a rare public repudiation, the Executive Council of the American Associati ...
- Not All Football Ads Good For Kids
Research Brief, Jack Loechner - Tuesday, February 10, 2009
Common Sense Media recently released a study on the content of a ...
- Fini: Superbowl Wrap
Research Brief, Jack Loechner - Monday, February 9, 2009
Here's an Online wrap of Super Bowls past and present to conclu ...
- Taxes Are Of Top Concern Among The Rich
Marketing Daily, Karl Greenberg - Thursday, February 5, 2009
The well-heeled worry about taxes; the somewhat less well-heeled worry about mor ...
- Top Newspapers Saw More Readers in December
Research Brief, Jack Loechner - Friday, February 6, 2009
Nielsen Online reports a 16 percent year-over-year increase in unique visitors ...
- Nielsen Puts Online Guru In Charge Of Digital TV Services
MediaDailyNews, Joe Mandese - Thursday, February 5, 2009
In another sign that the businesses of television and online media m ...
- The Other Research Shoe Drops: Carat Taps Former OMDer Hess As Research Czar
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Former OMD research chief Mike Hess has taken the top research j ...
- Personalize Ads For Frequent Online Shoppers and Bigger Spenders
Research Brief, Jack Loechner - Thursday, February 5, 2009
According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overa ...
- Omnicom Restructures Global Research Team, Mike Hess Latest Departure In Madison Avenue Research Exodus
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Mike Hess is out as the top research executive in Omnicom's glob ...
- Job Search Online Fastest Growing Category
Research Brief, Jack Loechner - Wednesday, February 4, 2009
comScore, Inc., in a study of Americans' usage of the job sear ...
- Outdoor Uses Online Media To Get Madison Avenue's Eyes On New Ratings Data
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
To help advertisers, agencies and media sales organizations prepare for the fir ...
- Voice Of The Consumer Not Leveraged
Research Brief, Jack Loechner - Tuesday, February 3, 2009
According to a new study by the Chief Marketing Officer (CMO) Counci ...
- Oklahoma City Fails Digital TV Ratings Test, First Nielsen Market To Be Excluded
MediaDailyNews, Joe Mandese - Monday, February 2, 2009
Nielsen Friday said a major TV market has failed a self-imposed te ...
- African-Americans in the Advertising Industry
Research Brief, Jack Loechner - Monday, February 2, 2009
A new study by Bendick and Egan Economic Consultants, released in Januar ...