- Trust Is On The Agenda Of America's Top Brands
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
Companies as diverse as McDonald's, Ford and American Express are revamping the ...
- Edmunds Predicts Bad September
Marketing Daily, - Thursday, September 17, 2009
As the auto industry recovers from perhaps the biggest aberration in i ...
- Interbrand: Trust, Familiarity Drive Brand Equity
Marketing Daily, Karl Greenberg - Thursday, September 17, 2009
"It's very well when the tide is coming in and all bra ...
- Report: Mobile Web Sites Are Not Improving
Marketing Daily, Aaron Baar - Thursday, September 17, 2009
According to Yankee Group, 31% of phone-owning customers are using their phon ...
- It Must Be True, I Saw It On TV
Online Media Daily, George Simpson - Friday, September 18, 2009
It was reported this week that just 29 percent of 1,506 peop ...
- Study: Half Of Ad Impressions, 95 Percent Of Clicks Fraudulent
Online Media Daily, Laurie Sullivan - Thursday, September 17, 2009
Click fraud continues to plague online advertising, but many just want ...
- Report: Online Consumers Still Under Economic Strain
Online Media Daily, Mark Walsh - Thursday, September 17, 2009
Federal Reserve Chairman Ben Bernanke on Tuesday sent stocks higher when ...
- A Deeper Drill-Down Into the US Hispanic Market
Research Brief, Jack Loechner - Friday, September 18, 2009
According to a blog from Ethnic Technologies, prepared by Candace M. Kenned ...
- Debate Over Fructose Tax Starts To 'Fizz Over'
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Dr. Barry Popkin, co-author of a widely quoted study that noted t ...
- Dave Morgan Discovers TV, Wants To Help Viewers, Programmers Do The Same
Online Media Daily, Joe Mandese - Thursday, September 17, 2009
Dave Morgan, who helped spark a revolution in behaviorally-based audience targeting onlin ...
- Marketing Budgets Cutting Customer Incentives
Research Brief, Jack Loechner - Thursday, September 17, 2009
According to the 2009 Promo Premiums and Incentives survey from Promo Magazin ...
- The State Of Neuromarketing Research
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
Kevin Randall, who is director of brand strategy and research at Mové ...
- Study Finds Mobilists Less Likely To Click Through
Marketing Daily, Aaron Baar - Tuesday, September 15, 2009
The key for marketers looking to exploit the mobile Internet space, sa ...
- ANA: Communication Key To Good Marriage
Marketing Daily, Karl Greenberg - Tuesday, September 15, 2009
An inaugural study by the Association of National Advertisers (ANA) suggests th ...
- U.S. Ad Market Continues To Recede: Internet, FSIs Only Media To Grow
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2009
U.S. ad spending declined for the fifth consecutive quarter during the seco ...
- Recession is Changing The Workforce
Research Brief, Jack Loechner - Wednesday, September 16, 2009
According to one government estimate, says a new nationwide survey by t ...
- Poste-Haste Post-Mortem: Sternberg On Leno's Prime-Time Opener
MediaDailyNews, Steve Sternberg - Tuesday, September 15, 2009
Overall, the show had a surprising lack of energy for such ...
- National Instruments Gets Its Jive On
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
National Instruments (NI), an electronics test-and-measurement company, will deploy later this we ...
- Online Digital TV Success Presages Move to TV Sets
Research Brief, Jack Loechner - Tuesday, September 15, 2009
According to recent data from Ipsos MediaCT's MOTION study, online digital vid ...
- 5 New Ways To Look At Shoppers
Marketing Daily, Anne Marie Kelly - Friday, September 11, 2009
Just as you can't judge a book by its cover, targeting consume ...
- AT&T IPhone Data Woes Depress Perception
Marketing Daily, Aaron Baar - Friday, September 11, 2009
Some damage control may be in order for AT&T [such as] putti ...
- New Initiative Streamlines Research, Helps Charities
Marketing Daily, Karlene Lukovitz - Monday, September 14, 2009
"Pause to Support a Cause" is creating a global opt-in research pan ...
- Sporting Goods Group Dissects Team Sports
Marketing Daily, Karl Greenberg - Friday, September 11, 2009
The Sporting Goods Manufacturers Association found more complex reasons for a decli ...
- Free Shipping Email Offers Spike Conversions
Research Brief, Jack Loechner - Monday, September 14, 2009
According to a new survey from Experian CheetahMail, "Free Shipping report: Benchma ...
- Mobile Offers: Impulse Buys Work Best
Marketing Daily, Aaron Baar - Thursday, September 10, 2009
According to Compete's quarterly "Smartphone Intelligence" survey, nearly one-third of all smartpho ...
- 'Beauty Foods' Growth Rate Pretty Impressive
Marketing Daily, Karlene Lukovitz - Thursday, September 10, 2009
According to data from Mintel's Global New Products Database, the number ...
- What's In A Name? Would A JIC By Any Other Name Spell As Litigious?
MediaDailyNews, The Riff - Friday, September 11, 2009
Okay, so we're no Shakespeare. But you probably already knew that. Wh ...
- Correction: ConfirMedia, Not Verance, Went Out Of Business
MediaDailyNews, - Thursday, September 10, 2009
A story in Thursday's edition of
MediaDailyNews (
"See Spot Run: That ... - More Looks, More Screens
Research Brief, Jack Loechner - Friday, September 11, 2009
Americans are increasing their overall media consumption, and media multi-tasking is pa ...
- Study: Companies Focused On Marketing Accountability
Marketing Daily, - Wednesday, September 9, 2009
Companies have stepped up their emphasis and focus on marketing accountability practice ...