- CIMM City: Madison Avenue, Networks Back New Media Measurement Initiative
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
Following weeks of speculative reporting and industry banter, the Council For Innovati ...
- See Spot Run: That's What MPG Wants To Find Out
MediaDailyNews, Joe Mandese - Thursday, September 10, 2009
At a time when it might seem more important than ever f ...
- Study Finds Social Nets 'Realistically' Near Top Of 2010 Media Buying Plans
Online Media Daily, Joe Mandese - Thursday, September 10, 2009
Social networks may still seem like an emerging medium, if an ...
- CPL Gains Traction For Marketing Leads
Research Brief, Jack Loechner - Thursday, September 10, 2009
According to the Cost per Lead Advertising Data Report from Pontiflex, markete ...
- Study: Consumers Don't Trust Creditors
Marketing Daily, - Tuesday, September 8, 2009
U.S. consumers trust credit card companies less than they did a ye ...
- Will Price Slow New Sweetener's Growth?
Marketing Daily, Karlene Lukovitz - Tuesday, September 8, 2009
U.S. sales of zero-calorie sweeteners derived from the stevia plant are bou ...
- More Pop Hood To Tackle Minor Auto Chores
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2009
Jim Brown, director of communications at Honeywell Consumer Products Group, says, "Whe ...
- Hope For Flailing Conversion Rates
Online Media Daily, Laurie Sullivan - Tuesday, September 8, 2009
Personalized content could turn Web site visitors into buyers or subscribers, b ...
- Marketers Buy Into Social Networks and Viral Video
Research Brief, Jack Loechner - Wednesday, September 9, 2009
According to a comScore study of U.S. online display advertising on soci ...
- Media Insights Q&A with Horst Stipp
TV Board, Charlene Weisler - Wednesday, September 9, 2009
Starting this week, research veteran Charlene Weisler will analyze current trends, intervi ...
- Survey Finds Fewer On Roads Over Weekend
Marketing Daily, Karl Greenberg - Friday, September 4, 2009
IBM's "Commuter Pain" survey finds the decision to drive less over t ...
- Top Consumer Trends: Trust, Control, ... Playfulness?
Marketing Daily, Sarah Mahoney - Friday, September 4, 2009
When market researcher Mintel released its list of leading consumer prognostication la ...
- Holiday Shoppers Creatively Conservative, But More Confident
Research Brief, Jack Loechner - Tuesday, September 8, 2009
According new research from Information Resources, Inc. consumers will take a mo ...
- Cautious Optimism For The Economy Ahead
Research Brief, Jack Loechner - Monday, September 7, 2009
Results of the latest Harris Poll of 2,498 U.S. adults surveyed onli ...
- Online Shopping Levels The Playing Field
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2009
"The online commercial challenge for leading consumer brands has less to ...
- Who Ya Gonna Call ?
Research Brief, Jack Loechner - Friday, September 4, 2009
According to a new study on Teen Health Perceptions from the Scarborou ...
- Look To Family Healthcare
Engage:Hispanics, Cynthia Nelson - Thursday, September 3, 2009
With over 25% of births in the U.S to Spanish-speaking parents, the ...
- TD Ameritrade: Women Plan To Get By With Less
Marketing Daily, - Wednesday, September 2, 2009
Women are content retiring with less money saved for retirement than me ...
- Restaurants' Outlook Improved in July
Marketing Daily, - Wednesday, September 2, 2009
The restaurant industry's outlook improved somewhat in July. The National Restaurant Association ...
- Survey Finds Most Are Looking At Domestics
Marketing Daily, Karl Greenberg - Wednesday, September 2, 2009
Rik Paul, automotive editor of Consumer Reports, said Ford's reputation has be ...
- Social Media Not Yet Core Feedback Tools
Marketing Daily, Karlene Lukovitz - Wednesday, September 2, 2009
"When you probe, you find that they definitely see social media bei ...
- Only Half Of Travelers Use Web To Get There
Marketing Daily, Karl Greenberg - Wednesday, September 2, 2009
About 117 million Americans -- or about 52% of U.S. adults ...
- Brand Cred: College Kids Love J&J, Apple, Sony
Marketing Daily, Erik Sass - Thursday, September 3, 2009
Johnson & Johnson, Sony and Apple top the list of brands th ...
- Nielsen Launches System For Logging TV Commercial Data, Cable Nets Now Fully Compliant
MediaDailyNews, Joe Mandese - Thursday, September 3, 2009
Two years after introducing commercial ratings as the official currency of t ...
- Brand Cred: College Kids Love J&J, Apple, Sony
MediaDailyNews, Erik Sass - Wednesday, September 2, 2009
Johnson & Johnson, Sony and Apple top the list of brands th ...
- Gadget Geeks And Tech Freaks Unite: Technology Infiltrates Everyday Life
Online Media Daily, Laurie Sullivan - Wednesday, September 2, 2009
Although technology adoption differs by age group, devices from cell phones ...
- Bright Spots in The Radio Sector
Research Brief, Jack Loechner - Thursday, September 3, 2009
Much of Radio's weakness in Q2 and for the first six mont ...
- Nielsen: U.S. Ad Spend Down 15.4% In 2009
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
...
- Nielsen Reports 15% Decline In First Half Ad Spending, Cable Only Medium To Grow
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2009
Ad spending among the U.S. media monitored by the Nielsen Co., declin ...
- Almost 2/3 of Consumer Mail is Advertising
Research Brief, Jack Loechner - Wednesday, September 2, 2009
According to the USPS Household Diary Study, In 2008, U.S. households receiv ...