- More Targeted Ad Dollars Less Profitable
Research Brief, Jack Loechner - Tuesday, January 12, 2010
According to a new study from the MIT Sloan School of Managemen ...
- Search Engine Learns From People Interaction
SearchBlog, Laurie Sullivan - Tuesday, January 12, 2010
The goal to better understand what people seek on search engines h ...
- Yahoo Goes For P.H.D.
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 11, 2010
Along with a costly and widely panned rebranding campaign, Yahoo is betti ...
- TNS: New Advertisers Sign For Super Bowl
Marketing Daily, David Goetzl - Monday, January 11, 2010
Even as some companies continue to return to the Super Bowl annuall ...
- Airlines Take A Hit, But Lots of Americans Still Planning Vacations
Research Brief, Jack Loechner - Monday, January 11, 2010
According to a recent Gallup Poll, while half of Americans foresee ...
- J.D. Power has New Car Guy In Chief
Marketing Daily, - Thursday, January 7, 2010
John Humphrey has been named the head of global automotive operations f ...
- Spanish Brand Ranking Reverberates In U.S.
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
"When you look at the Hispanic market in the U.S. it ...
- Trends and Insights On Web 3.0
Research Brief, Jack Loechner - Friday, January 8, 2010
Software applications provider ICON believes that the next generation of the we ...
- Based On Perception, Toyota Leads The Pack
Marketing Daily, Karl Greenberg - Thursday, January 7, 2010
The top 10 brands are Toyota, Ford, Honda, Chevrolet, Volvo, Mercedes-Benz, BM ...
- Nielsen Resumes National Client Meeting, Albeit A Consolidated One: Combines Media, Consumer Focus
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
In a sign that the economic health of the media industry m ...
- Smartphone Purchasing Behaviors Differ by Device
Research Brief, Jack Loechner - Thursday, January 7, 2010
According to the Compete quarterly Smartphone Intelligence survey, smartphone owners are mo ...
- No Evidence Of Sugar Addiction In People, Claims Professor
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- Rentrak Signs Lin For Local TV Ratings
MediaDailyNews, - Wednesday, January 6, 2010
TV digital set-top data aggregator Rentrak continues to gain momentum with i ...
- Forrester: Smartphone U.S. Market Share Reaches 17%
Online Media Daily, Mark Walsh - Tuesday, January 5, 2010
Good news for Google today as it launches the Nexus One, i ...
- Just The Facts...
Research Brief, Jack Loechner - Wednesday, January 6, 2010
Apropos to the Consumer Electronics Show, but equally valuable as a benchma ...
- Research Predictions For 2010
TV Board, Charlene Weisler - Wednesday, January 6, 2010
Over the past year I have been interviewing prominent researchers in t ...
- Does The Notion Of 'Free' Bring Out Our Better Side?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 5, 2010
Dan Ariely, a behavioral economist and author of
Predictably Irrational ... - Socially, Domestics Moved Down, Imports Up
Marketing Daily, Karl Greenberg - Monday, January 4, 2010
"One of the things you will see [in 2010] is a l ...
- Study: Smartphone Users Making Purchases Over The Phone
Online Media Daily, - Monday, January 4, 2010
Nearly four in 10 (37%) smartphone owners have bought something not mobile-relat ...
- Uncomfortable in the Present, Consumers Optimistic About the Future
Research Brief, Jack Loechner - Tuesday, January 5, 2010
The Consumer Confidence Survey, recently released by The Conference Board and TN ...
- Mobile Internet Report Everywhere (Get Used To It)
MoBlog, Mark Walsh - Monday, January 4, 2010
Morgan Stanley's Mobile Internet Report, released only a few weeks ago, ...
- Green Marketing More of a Trend Than a Fad
Research Brief, Jack Loechner - Monday, January 4, 2010
Environmental Leader and MediaBuyerPlanner partnered to study Green Marketing through the audienc ...
- Email Opens & Clicks Climbing
Research Brief, Jack Loechner - Friday, January 1, 2010
According to Epsilon, email open and click rates experienced year-over-year increases ...