Television | |
U.S. homes with at least one TV | 114.9M |
U.S. homes that are cable and/or satellite ready | 103.6M |
U.S. homes with digital cable | 50.9M |
U.S. homes with satellite TV | 32.7M |
TVs in the U.S. that are HD capable | 47.4M |
U.S. homes with a VCR | 75.8M (down 10% since 2007) |
U.S. homes with a DVD player | 101M (up 1% since 2007) |
U.S. homes with a DVR | 36.7M (up 12% since 2007) |
Source: The Nielsen Company, November 2009 |
Percentage Of TV Households That Own: | |
1 TV Set | 16.7% |
2 TVs | 28.3% |
3 TVs | 25.1% |
4 or more TVs | 26.0% |
Source: The Nielsen Company, November 2009 |
How (and How Much) We Watch
Mobile Phones | |
U.S. mobile phone users 13+ | 223M |
Number of mobile Web users | 60.7M (up 33% from 2008) |
Percentage of mobile devices that are smartphones | 18% (up from 13% in 2008) |
Percentage of mobile device owners that streamed audio | 8% |
Percentage of mobile device owners that viewed video via their mobile phone | 7% |
Percentage of mobile devices sold in Q3 2009 that were smartphones | 25% (estimated 40%-50 in 2010) |
Source: The Nielsen Company, November 2009 |
Looking Ahead To Mid-2011 | |
Estimated smartphone user base | 150M |
Estimated mobile subscribers | 300M+ |
Estimated users of mobile web | 120M |
Estimated users watching mobile video | 90M |
Source: The Nielsen Company, November 2009 |
Growth of cellphone only homes in the U.S.
Top 5 Smartphones (% Ownership) | |
Blackberry 8300 Curve | 17% |
Apple iPhone 3G | 15% |
Apple iPhone 3G S | 12% |
Blackberry 9530 Storm | 6% |
Blackberry 8100 Pearl | 5% |
Source: The Nielsen Company, November 2009 |
Top 5 Mobile Web Sites
Top Social Networks on Mobile Phones
Top 5 Mobile Video Channels
Internet
Social Networking
Top 5 Computer Brands Among U.S. Adults (By Percent Of Ownership) | |
Dell | 49.8% |
HP | 26.4% |
Compaq | 12.6% |
Mac/Apple | 11.3% |
Percentage of U.S. adults who have two or more computers | 57.7% |
Percentage of U.S. adults who purchased a laptop computer in the past 12 months | 12.9% |
Source: The Nielsen Company, November 2009 |
Top Networking Sites Year-Over-Year Trend (Unique Audience) | |||
Site | Nov. 2007 | Nov. 2008 | Nov. 2009 |
21.97M | 47.54M | 109.7M | |
Myspace | 57.39M | 59.12M | 50.92M |
N/A | 3.17M | 19.07M | |
Classmates | 11.46M | 14.6M | 12.27M |
5.44M | 11.64M | 12.13M | |
Source: The Nielsen Company, November 2009 |
Video Games
Top Game Consoles Ranked By Share Of Total Usage Minutes | |
Xbox 360 | 23.1% |
PlayStation 2 | 20.4% |
Nintendo Wii | 19.0% |
Source: The Nielsen Company, November 2009 |
Audio File
Source All Data: The Nielsen Company as of Nov 2009, (Company-wide reports and surveys)
I have a question about the data on video games. The 2nd ranked console (minutes) is PS2. Is this a typo?
Just wondering where PS3 ranks in the data.
I am curious regarding the 99% of all video watching takes place on a traditional TV. What constitutes video? Are you only including TV Shows and Movies to measure how much is being watched (only of those traditional TV/Cable programs) outside the Television Set?
I agree what does "Almost 99% of video content watched in the U.S. is on traditional television" mean?
Is this device or channel related?
for those with questions about the data, its support and meaning, here's the source contact information... For more information, contact
Karen Gyimesi at 646-654-8631 or karen.gyimesi@nielsen.com
Michelle McGiboney at 408-941-2930 or michelle.mcgiboney@nielsen.com
or visit www.nielsen.com
sorry, but I don't have any of the deep digging stuff...
thanks for asking... jack