- Nielsen: Consumers Will Spend Money Online On Certain Content, But News Has Become A 'Commodity'
Online Media Daily, Gavin O'Malley - Tuesday, February 16, 2010
While most consumers prefer their online content free, many are willing ...
- Marketers Still Frugal, But Deepest Cuts Behind Them
Research Brief, Jack Loechner - Wednesday, February 17, 2010
According to the most recent contiguous six month poll by the Associati ...
- iJunkies
The Social Graf, Erik Sass - Wednesday, February 17, 2010
Prepare to be astonished: On average Americans spend 2.7 hours per d ...
- Media Insights Q&A: Ed DeNicola and John Morse
TV Board, Charlene Weisler - Wednesday, February 17, 2010
Ed DeNicola and John Morse are two research veterans who have join ...
- Counterfeit Labels: Good For Luxury Brands?
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 16, 2010
Renee Richardson Gosline writes that after more than two years of researchi ...
- Nordstrom, Target Lead In Customer Satisfaction
Marketing Daily, Sarah Mahoney - Tuesday, February 16, 2010
In the derby to please shoppers, stores like Nordstrom and Target contin ...
- Firm: People Use Mobile Web Nearly 3 Hours/Day
Marketing Daily, Karl Greenberg - Monday, February 15, 2010
PR firm Ruder Finn finds that when shopping, men are more like ...
- Credit Card Offers Making Comeback, Study Finds
Marketing Daily, Tanya Gazdik - Monday, February 15, 2010
The Credit Card Accountability, Responsibility, and Disclosure (CARD) Act, as well ...
- Report: (Even) Pet Supplies Slowed In 2009
Marketing Daily, Karlene Lukovitz - Monday, February 15, 2010
The relative slowing within the pet supplies sector comes down to tren ...
- Sales At Retail Expected Down in February, But Ecommerce Expected Stronger
Research Brief, Jack Loechner - Tuesday, February 16, 2010
According to the February Consumer Reports Index, though consumers spent more th ...
- Body Wash Exceeds The Soap Bar For The First Time
Around the Net In Brand Marketing, Thom Forbes - Monday, February 15, 2010
Body wash outsold bar soap for the first time last year ...
- Where Do Stories Come From?
Research Brief, Jack Loechner - Monday, February 15, 2010
A national survey, conducted by Cision and Don Bates of The Geor ...
- Old People are Fickle, Flighty Social Network Users
The Social Graf, Erik Sass - Monday, February 15, 2010
ComScore's year-end report on the state of the Internet sparked a l ...
- Satisfied Insurance Agents Drive The Business
Marketing Daily, - Thursday, February 11, 2010
Insurers whose agents are highly satisfied tend to receive a considerably great ...
- Avid Gamers Easy Targets For Sports Sponsors
Marketing Daily, Aaron Baar - Thursday, February 11, 2010
According to the ESPN Sports Poll, conducted by TNS and Electronic Art ...
- eXelate Releases Industry Trend Report Wrapped In Behavioral Data
Online Media Daily, Laurie Sullivan - Thursday, February 11, 2010
Marketers at Apple and Google only need to whisper the faint sig ...
- Nielsen: Video Audience Up 5% In 2009
Online Media Daily, Mark Walsh - Thursday, February 11, 2010
The online video audience grew 5.2% last year from 137.4 million uniq ...
- 2010 Customer Brand Loyalty Index Winners
Research Brief, Jack Loechner - Friday, February 12, 2010
In order to differentiate brands and show correlation to sales, Brand Key ...
- MIT Media Lab Receives $200,000 In Funding From AOL Ventures
Online Media Daily, Gavin O'Malley - Wednesday, February 10, 2010
Hoping to have a hand in the next big digital discovery, A ...
- Marketing Firm Launches High-Tech Lab Complete With 'Candy Wall'
Online Media Daily, Mark Walsh - Wednesday, February 10, 2010
Picture a 2,100-square-foot facility, providing observers with seven different hidden camera angle ...
- Diary to PPM Radio Market Measurement Creates Share Anomalies
Research Brief, Jack Loechner - Thursday, February 11, 2010
According to a recent study by Research Director Inc. and Inside Radi ...
- Google Android Kickin' Butt, Takin' Names
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 10, 2010
Google's Android platform is showing huge gains in U.S. mobile market shar ...
- Study: Twitter Alive & Well
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 10, 2010
Flying in the face of mounting speculation over Twitter's slowing growth, n ...
- Facebook, Victoria's Secret Big With Online Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, February 9, 2010
"What surprised us most was how many customers say they really want ...
- Tech Firms Lead In Media Value Measure
Marketing Daily, Aaron Baar - Tuesday, February 9, 2010
General Sentiment's Media Value report is composed of brand chatter that ...
- Digital Shift in Marketing Budgets
Research Brief, Jack Loechner - Wednesday, February 10, 2010
According to a recent Econsultancy survey, conducted in association with ExactTarget ...
- Study: Times Readers Spread The Awe
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 9, 2010
People -- or, at least, readers of NYTimes.com -- prefer emailing articl ...
- Mintel Predicts Banking Changes
Marketing Daily, - Monday, February 8, 2010
Chicago-based Mintel Comperemedia is forecasting five major changes for banks in 201 ...
- Private-Label Growth Outpacing Brands
Marketing Daily, Karlene Lukovitz - Monday, February 8, 2010
"Wine is a highly fragmented category, and we believe that in ma ...
- ANA: Fewer Foresee Death Of TV Spot In Decade
Marketing Daily, Aaron Baar - Monday, February 8, 2010
There was also a high level of interest in branded entertainment a ...