- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...
- Confidence Lacking In Use of Online Personalization Tools
Research Brief, Jack Loechner - Tuesday, February 9, 2010
According to a new Coremetrics study, "The Face of the New Marketer ...
- Digital Rites Management
The Social Graf, Erik Sass - Tuesday, February 9, 2010
For some the phrase "rites of passage" summons up images of indigeno ...
- As Social Media Grows, Consumers Trust Their Friends Less
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
The number of people who view their friends and peers as credib ...
- Study: Consumers Left Cold By iPad
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 8, 2010
Despite working industry followers into a ravenous frenzy, Apple's iPad unveiling fail ...
- Obit: Former NBC Research Chief Rubens, Dead At 82
MediaDailyNews, - Monday, February 8, 2010
Bill Rubens, who oversaw research at NBC during some of the peaco ...
- My Epitaph
MediaDailyNews, Joe Mandese - Friday, February 5, 2010
Worry not. I am still here. Writing columns. The occasional eulogy. ...
- African-Americans Major Influence in Tech, Media and Buying Power
Research Brief, Jack Loechner - Monday, February 8, 2010
According to a comprehensive BET survey of the African-American community recently release ...
- NPD: Restaurant Unit Counts Down Slightly
Marketing Daily, Karlene Lukovitz - Thursday, February 4, 2010
Looking more closely at unit count trends, the fall '09 ReCount da ...
- Top Information Technology Predictions
Research Brief, Jack Loechner - Friday, February 5, 2010
Gartner continues to investigate the changing balance of power from across i ...
- Accenture: Media Hunts For Viable Biz Model
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
It's not just newspapers struggling to find their way in the digit ...
- Toyota Bouncing Back: Edmunds.com
Marketing Daily, - Wednesday, February 3, 2010
Edmunds.com says Toyota is already on the road to recovering from i ...
- Little Trust In Text, But Donations Add Up
MoBlog, Mark Walsh - Thursday, February 4, 2010
The Haitian relief effort has attracted a well-document outpouring of donations v ...
- Lotame Launches R&D Facility; Appoints John Thomas To Run Office
Online Media Daily, - Thursday, February 4, 2010
Lotame Solutions has opened a research and development office in Cambridge, Mass ...
- The 150-Millisecond Gap
Performance Marketing Insider, Gord Hotchkiss - Thursday, February 4, 2010
A few weeks ago, I was sitting in a meeting room ...
- M-Commerce Shoppers Specific About Recommendations
Research Brief, Jack Loechner - Thursday, February 4, 2010
According to the recently released ChoiceStream 2009 Personalization Survey, 65% of m-commer ...
- Does Behavioral Targeting Need A Ranking System?
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 3, 2010
EMarketer estimates online advertisers in the United States will spend about $2 ...
- Nearly 20 Percent of Email Campaign Messages Fail To Deliver
Online Media Daily, Gavin O'Malley - Tuesday, February 2, 2010
Despite minor improvements, about 1-in-5 commercial, permissioned emails still fail to rea ...
- News Right Now Drives Newspaper Readers to Web
Research Brief, Jack Loechner - Wednesday, February 3, 2010
The Outsell third annual News Users' research predicts continued steep drops ...
- New Forecast Of Twitter's Fall
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, February 2, 2010
Leading some to question Twitter's fate, a new study by RJMetrics sho ...
- Firm Finds Brands Power Financial Performance
Marketing Daily, Aaron Baar - Monday, February 1, 2010
"What [the portfolio] shows is that strong brands are a source ...
- Edmunds: Toyota's January Sales Tanked
Marketing Daily, Karl Greenberg - Monday, February 1, 2010
Edmunds predicts Toyota's market share will sink to 14.7% this month ...
- First Conan, Now Brill: Research/Programming Diva Canceled By Carat
MediaDailyNews, Joe Mandese - Monday, February 1, 2010
Shari Anne Brill, one of the best-known researchers and most influential programmi ...
- Loyalty Programs Need to Engage
Research Brief, Jack Loechner - Tuesday, February 2, 2010
A new report from the Chief Marketing Officer (CMO) Council report indicat ...
- Driven By Economy, Perceived Value Of Ad Nets Surges: Now Surpasses Major Portals
Online Media Daily, Joe Mandese - Monday, February 1, 2010
The lingering effects of the economic recession, coupled with an expanding supp ...
- Bargain Hunters Start With Newspaper and Magazine Ads
Research Brief, Jack Loechner - Monday, February 1, 2010
According to a recent Adweek Media/ Harris Poll, 23% of adult America ...