- GenX and Millennials Driving Recovery
Research Brief, Jack Loechner - Thursday, March 25, 2010
According to a new report from PricewaterhouseCoopers and Retail Forward, entitled T ...
- Study: Money Isn't Everything -- But Status Is!
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 24, 2010
...
- Information Resources Inc. Now Known As SymphonyIRI Group
Around the Net In Brand Marketing, Thom Forbes - Wednesday, March 24, 2010
...
- NPD Quantifies Dinner-At-Home Trends
Marketing Daily, - Wednesday, March 24, 2010
Home is the dominant dinner-eating venue for 81% of U.S. households, a ...
- IRI Ranks '09's Top Product Launches
Marketing Daily, Karlene Lukovitz - Tuesday, March 23, 2010
While brand extensions historically have not outsold newly developed brands, the t ...
- Break Media Partners With BlueKai, eXelate
Online Media Daily, - Wednesday, March 24, 2010
Break Media, a publisher and entertainment community for men, this morning unveil ...
- NAI Says Marketers Pay More Than Twice As Much For Behavioral Targeting
Online Media Daily, Wendy Davis - Wednesday, March 24, 2010
In a move aimed at discouraging policymakers from enacting tough online priva ...
- Report: 'Influencers' Lack Sweeping Power
Online Media Daily, Gavin O'Malley - Tuesday, March 23, 2010
Coinciding with the rise of social networks and viral marketing, "influencers" we ...
- Forceful, Soothing or Persuasive Voice: Which to Pick For Ad?
Research Brief, Jack Loechner - Wednesday, March 24, 2010
According to a new Adweek Media/ Harris Poll by Harris Interactive, 4 ...
- Media Insights Q&A With Turner Broadcasting's Jack Wakshlag
TV Board, Charlene Weisler - Wednesday, March 24, 2010
Jack Wakshlag, chief research officer for Turner Broadcasting, is a legend ...
- NPD: Smartphone Sales Reaching Critical Mass
Marketing Daily, Aaron Baar - Monday, March 22, 2010
According to the NPD Group, smartphones accounted for 31% of all hands ...
- Power: 2 Of 3 Brands Gain In Dependability
Marketing Daily, Karl Greenberg - Monday, March 22, 2010
But per the J.D. Power study, several brands that perform well ...
- Half of U.S. Advertisers Missing Trillion Dollar Hispanic Market
Research Brief, Jack Loechner - Tuesday, March 23, 2010
According to a new Hispanic marketing trends survey, commissioned by the Hispan ...
- Survey: 7% of Social Network Users Would Look at Messages During Sex
The Social Graf, Erik Sass - Tuesday, March 23, 2010
Although many people already suspected as much, a new survey from consum ...
- Riding The Wave Or The Tide?
Email Insider, editor , David Baker - Monday, March 22, 2010
Most people reading this article will spend more money in 2010 f ...
- Canadian Online Usage Surpasses TV
Online Media Daily, - Monday, March 22, 2010
Marketing and media research firm Ipsos this morning reported findings of ...
- Big Screens Drive Movie-Goer Growth, But Cable and Online Encroaching
Research Brief, Jack Loechner - Monday, March 22, 2010
According to a new consumer survey conducted by Market Force Information, near ...
- Opinion: Take Back Our Brands From The Nerds And Quants
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
No one argues with the need for consumer research, writes consultant T ...
- Teens Confident and Motivated Seeking Jobs
Research Brief, Jack Loechner - Friday, March 19, 2010
A recent Junior Achievement survey, "Kids and Careers," found striking differences ...
- Millward Brown: Strong Creative Drives Viral Success
Marketing Daily, Aaron Baar - Wednesday, March 17, 2010
"It all boils down to strong creativity," Ann Green, senior vice preside ...
- Generational Mix Reveals Shopping Similarities and Differences
Research Brief, Jack Loechner - Thursday, March 18, 2010
While The Research Brief has been looking at Boomers and Millenials ...
- Coke Uses Digital Billboards To Engage Passersby
Marketing Daily, David Goetzl - Wednesday, March 17, 2010
Chris Gagen, a managing director at out-of-home agency Posterscope, offered a ca ...
- Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2010
Posterscope, the out-of-home media division of London-based Aegis Group, has named Jam ...
- Ipsos Mendelsohn Reveals Unknown Practices of Affluent
MediaDailyNews, David Goetzl - Tuesday, March 16, 2010
MPG's Collaborative Alliance meetings are known for touching on enough subjects ...
- The New News Landscape Is Omnipresent
Research Brief, Jack Loechner - Wednesday, March 17, 2010
A new survey by the Pew Internet & American Life Project aim ...
- Hitwise: Facebook Finally Tops Google
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 16, 2010
Knocking Google off its perch, Hitwise says Facebook is now the mo ...
- Researcher: BlackBerry Facing User Exodus
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 16, 2010
Science might have found a cure for "CrackBerry" addiction -- and it ...
- Teen Girls: Sisterhood, Not Social Media, Sells
Marketing Daily, Sarah Mahoney - Monday, March 15, 2010
"Facebook and MySpace are very public," Euro RSCG's Karina Meckel tells Marketi ...
- Battle For Breakfast Diners Intensifying
Marketing Daily, Karlene Lukovitz - Monday, March 15, 2010
"We see an increasingly competitive market for restaurant breakfast, even though sal ...
- Targeting, Video and Social Networking Keys For Small Business Promotion in 2010
Research Brief, Jack Loechner - Tuesday, March 16, 2010
According to according to The "2010 Email Marketing Trends Study" by GetRespons ...