- Pew: Consumers Prefer Ads, Actually Click On Them!
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 15, 2010
As if we needed anymore proof, Pew has concluded that consumers pref ...
- Forrester: Enable Consumers At All Touchpoints
Marketing Daily, Karl Greenberg - Friday, March 12, 2010
Forrester Research VP/Principal Analyst Sucharita Mulpuru says that to capture the grow ...
- Google Wireless Study Identifies Smartphone Features Most Influential
Online Media Daily, Laurie Sullivan - Sunday, March 14, 2010
Searches for smartphones rose 35% between January and March 2010, compared wi ...
- Social Networking Sites Attracting Mobile Browsers
Research Brief, Jack Loechner - Monday, March 15, 2010
According to the latest comScore report, 30.8% of smartphone users accessed soci ...
- Study: Facebook, Twitter Followers Good for Biz
Marketing Daily, - Thursday, March 11, 2010
A study of over 1,500 consumers by market research firm Chadwick Mart ...
- Youth Curious About Mustang, Xbox, Coke
Marketing Daily, Karl Greenberg - Thursday, March 11, 2010
Marketing firm Frost & Sullivan analyzed queries made to ChaCha in t ...
- Nielsen: Commercial Ratings Evolving, Will Blow Whistle On Clients Who Fail To Log
MediaDailyNews, Joe Mandese - Friday, March 12, 2010
Nearly three years after introducing its average commercial minute ratings system ...
- Your Life Could Be An Open Book
Research Brief, Jack Loechner - Friday, March 12, 2010
According to a report that summarizes Online Reputation Research, commissioned by Microsof ...
- Price Hikes Not Hampering Cheese Sales
Marketing Daily, Karlene Lukovitz - Wednesday, March 10, 2010
The number one driver of growth within the retail distribution channel ...
- Don't Dump Your Data
Online Media Daily, Zain Raj - Wednesday, March 10, 2010
With the drastic changes we've experienced over the past year-plus and t ...
- Public Hotspots Increase for On-The-Go Users
Research Brief, Jack Loechner - Thursday, March 11, 2010
This Insights report provides a snapshot of usage trends and audience da ...
- CSPI 'Flunks' 74% of Kids' Food Marketers
Marketing Daily, Karlene Lukovitz - Tuesday, March 9, 2010
No company received an "A." Only one -- Mars, Inc. -- receiv ...
- Maritz: 'Cash For Clunkers' Worked Just Fine
Marketing Daily, Karl Greenberg - Tuesday, March 9, 2010
The research firm says the data suggests such programs could work aga ...
- StrongMail Targets Influencers With Social Studio
Online Media Daily, David Goetzl - Wednesday, March 10, 2010
Email marketing firm StrongMail said it has launched a new "campaign manageme ...
- Consumers Comfortable Shopping Online With Credit Cards
Research Brief, Jack Loechner - Wednesday, March 10, 2010
According to Online Retail Payments Forecast 2010 - 2014 by Javelin Strate ...
- Media Insights Q&A With Bruce Goerlich
TV Board, Charlene Weisler - Wednesday, March 10, 2010
Bruce Goerlich, Chief Research Officer for Rentrak, brings his extensive agency resear ...
- Report: Gen Y Will Spend Us Into Recovery
Marketing Daily, Sarah Mahoney - Tuesday, March 9, 2010
Shoppers are habitually much more methodical in the ways they save, usi ...
- People See Verizon As Best Brand Of Four
Marketing Daily, Aaron Baar - Monday, March 8, 2010
"Verizon is the clear leader," Lance Fraenkel, a senior analyst with YouGo ...
- The Lamp Post Revisited
Marketing: Sports, Jon Last - Tuesday, March 9, 2010
Here is what we all need to remember when thinking about measuri ...
- This Is Your Brain On Media: Study To Reveal Biometric Differences Between Consumers, Industry Pros
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2010
Numerous research studies have shown that industry pros often have different perceiv ...
- Who Watched the Olympic Athletes?
Research Brief, Jack Loechner - Tuesday, March 9, 2010
According to The Nielsen Company, the TV audience for the Winter Olympi ...
- Size Matters
The Social Graf, Erik Sass - Tuesday, March 9, 2010
Recently I saw more data documenting increasing use of mobile devices ...
- Forrester: Ecommerce To Hit $250 Bill By 2014
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 8, 2010
Ecommerce sales in the U.S. will continue growing at a 10% compou ...
- Ethnic Beauty: Green, Crossover Products Big Hits
Marketing Daily, Sarah Mahoney - Friday, March 5, 2010
In a survey of more than 2,600, Packaged Facts found that whi ...
- NPD: Restaurant Traffic Down 3% In '09
Marketing Daily, Karlene Lukovitz - Friday, March 5, 2010
NPD estimates that consumer spending in restaurants declined 1.2% last year ...
- Judge Denies Nielsen Attempt To Dismiss Sunbeam Suit
MediaDailyNews, Joe Mandese - Friday, March 5, 2010
The United States District Court for the Southern District of Florida h ...
- Meet the Boomers
Research Brief, Jack Loechner - Monday, March 8, 2010
As a follow up on a recent Research Brief about Millenials, here ...
- Toyota Incentive Push Boosts Intent
Marketing Daily, - Thursday, March 4, 2010
Edmunds.com, the auto shopping website and consultancy, says Toyota's announcement generated near ...
- Partnership To Track Impact Of Social Media
Marketing Daily, Staff Writers - Friday, March 5, 2010
The new syndicated report will track the marketing impact of social med ...
- Good Health Ranks As Fastest-Growing Among Health Ad Nets
Online Media Daily, - Thursday, March 4, 2010
According to the February 2010 comScore Report, Good Health Media, founded ...