- Gadget Spend Up, Reflecting Their Essential Nature
Marketing Daily, Aaron Baar - Thursday, May 6, 2010
"There's a strong desire for consumer electronics. It's one of those thin ...
- April Sales Were Better Than Expected
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Kantar Retail reports that despite the declines in April, shoppers continue ...
- Simmons, Affinity Team Up: Make Run At MRI
MediaDailyNews, Joe Mandese - Friday, May 7, 2010
One time magazine audience measurement firm Simmons is getting back into t ...
- Location, Location, Location
Research Brief, Jack Loechner - Friday, May 7, 2010
A new report, "Improving Ad Performance Online," by the Online Publishers Associati ...
- Tweens Using More Cosmetics; Teens, Young Women Using Less
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Tween girls -- those aged 8 to 12 -- represent an opportuni ...
- Who Rules Web Video?
Around the Net In Online Marketing, Gavin O'Malley - Thursday, May 6, 2010
YouTube aside, video sites experiencing the most success are those run ...
- Moving To Measuring Performance
Marketing Daily, Laura Patterson - Thursday, May 6, 2010
Two key steps: a) audit performance management metrics and measurement processes ...
- Among Gen Y Affluents: Chanel, BMW Top Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 5, 2010
"Gen Y goodwill is arguably the closest thing to a crystal ba ...
- CPGs, Restaurants Shift Capital Spending Overseas
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Major packaged food and beverage companies and restaurant chains alike are shifti ...
- GroupM Launches Kinetic Futures, Names O'Brien 'Global Futurist'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2010
Kinetic Worldwide, the out-of-home media colossus owned by WPP's GroupM division, h ...
- Online Video Ad Spending Delivering More Value to Agencies
Research Brief, Jack Loechner - Thursday, May 6, 2010
According to the BrightRoll survey of executives and media buyers at advertisi ...
- Mixed-Up Marketers: Execs Struggle With New Roles
Marketing Daily, Sarah Mahoney - Tuesday, May 4, 2010
"Overwhelmingly, marketers feel that success in today's environment is gauged by reven ...
- Study: 'Mobile Intensives' Nearly A Quarter Of Market
Online Media Daily, Mark Walsh - Tuesday, May 4, 2010
More than half of the most active mobile users look at advertisi ...
- ... Yet Without Information, We Are Nothing
Research Brief, Jack Loechner - Wednesday, May 5, 2010
A new study, conducted by the International Center for Media & t ...
- Data: Internet Explore Share Hits Historic Low
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 4, 2010
Last month, Microsoft's Internet Explorer browser market share dipped below 60% ...
- Victory Dealers Top Motorcycle Satisfaction Study
Marketing Daily, Karl Greenberg - Monday, May 3, 2010
Pied Piper says Victory's successes involved improvements in some basic areas ...
- Inbound Marketing Channels Deliver
Research Brief, Jack Loechner - Tuesday, May 4, 2010
According to the "State of Inbound Marketing Report" from Hubspot, as report ...
- Guess Who Doesn't Tweet: Almost Everyone
The Social Graf, Erik Sass - Tuesday, May 4, 2010
Twitter has grabbed the imagination of a sizeable subset of professional American ...
- Report: Marketers Limit Behavioral Targeting Due To Privacy Worries
Online Media Daily, Wendy Davis - Sunday, May 2, 2010
Marketers believe that behavioral targeting is effective but are holding back ...
- Save Money. Live Better. Just Do It!
Research Brief, Jack Loechner - Monday, May 3, 2010
Normally, this column reports facts, figures and forecasts from published research fr ...