YouTube aside, video sites experiencing the most success are those run by broadcast TV networks and Web-only media brands, followed by magazine sites and music labels. That according to a new
joint report from Brightcove and Tubemogul. Newspaper sites, meanwhile, are lagging when it comes to both total video views and growth. In terms of how people are finding these videos, just over half
-- 51.75% -- are navigating directly from the publisher's main site. After that, Google search is the next biggest source of video-viewing traffic -- 38.92% -- followed by Yahoo -- 5.58% -- Bing --
2.29% -- while Facebook barely shows up with just 0.40%.
Twitter is smaller still, but, as TechCrunch notes, "People who find videos are more engaged than any of these other sources of
traffic, on average watching videos longer across different media categories." During the first quarter of quarter of the year, the Broadcast TV networks sampled in the study streamed 380 million
videos, with Web media brands trailing right behind with 326 million video streams.
advertisement
advertisement
Read the whole story at TechCrunch »