- Searching Pays Off More
Research Brief, Jack Loechner - Monday, May 17, 2010
According to Internet Retailer's recent search engine marketing survey of 102 web-on ...
- GM Gets Boost From Whitacre's Ads On Repaying Loans
Around the Net In Brand Marketing, Thom Forbes - Friday, May 14, 2010
When General Motors' chairman Ed Whitacre told Americans in a TV ...
- Super-Council Eyes Seat At Creative Table
Marketing Daily, Karl Greenberg - Thursday, May 13, 2010
"Ultimately, the thing we need to realize is that data is inherent ...
- IOM: Food, Drug Claims Need Same Evaluation
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
The medical experts who wrote the report stressed that foods potentially prese ...
- ComScore: 1.1 Trillion Display Ads Delivered In Q1, Spending Reaches $2.7 Billion
Online Media Daily, Gavin O'Malley - Thursday, May 13, 2010
U.S. Internet users received a record 1.1 trillion display ads during t ...
- Report: Online Ad Investments Spike, Targeting, RTB, and Self-Serve Attract Dollars
Online Media Daily, Laurie Sullivan - Thursday, May 13, 2010
Millions of dollars flowing into companies supporting online advertising through mergers a ...
- Online Ad Sales Hit First-Quarter High
Online Media Daily, Mark Walsh - Thursday, May 13, 2010
Internet advertising revenues in the U.S. hit $5.9 billion for the fir ...
- Predominant Language and Birth Location Segments Hispanic Community Shopping
Research Brief, Jack Loechner - Friday, May 14, 2010
According to an analysis of the BIGresearch® Simultaneous Media Usage Survey, t ...
- Comscore: Consumer Confidence In Banking Continues Slide
Online Media Daily, Gavin O'Malley - Wednesday, May 12, 2010
Despite ongoing privacy concerns, a clear majority of U.S. consumers -- 6 ...
- Your Ayes Tell Me Yes, Yes, But... The PR and Marketing Clash
Research Brief, Jack Loechner - Thursday, May 13, 2010
A Vocus "Snapshot of Integrated Communications" summary from March 10, 2010 ...
- Kids Snacks: Yogurt Shows Biggest Consumption Rise
Marketing Daily, - Tuesday, May 11, 2010
While fresh fruit remains the most-consumed kids snack, refrigerated yogurt showed t ...
- This Is Your Brain on Screens
Media Magazine, Joe Mandese - Tuesday, May 11, 2010
I am writing a story about how our brains perceive and proce ...
- Study: Mobile Ad Budgets On The Rise, Clients Find Branded Apps Most Exciting
Online Media Daily, Mark Walsh - Tuesday, May 11, 2010
Spurred by interest in formats like branded apps and mobile video, 8 ...
- Study: iPad On (Wi-Fi) Mobile Ad Radar
Online Media Daily, Mark Walsh - Wednesday, May 12, 2010
The iPad is already making its mark in the Wi-Fi world. ...
- Value Leads Store Brand Growth; Promotion Aids Brand Products
Research Brief, Jack Loechner - Wednesday, May 12, 2010
According to a Nielsen study among 21 European and North American countrie ...
- A Next Step In Set-Top-Box Data Adoption: The CIMM Lexicon
TV Board, Jane Clarke - Wednesday, May 12, 2010
Set-top-box data offer granularity that, with some standardization and agreed-upon rules, cou ...
- Google's Android Takes Bite Out Of Apple
Marketing Daily, Aaron Baar - Monday, May 10, 2010
While at first blush, that may look like bad news for Appl ...
- Listening To AND Asking The Customer
Marketing: Sports, Jon Last - Tuesday, May 11, 2010
At the risk of further propagating the sound byte society, I'd mainta ...
- Ad Bonanza: Most Viewers Are Watching Commercials
MediaDailyNews, Wayne Friedman - Monday, May 10, 2010
New dramatic research suggests the majority of viewers don't leave the ro ...
- TiVo, Millward Team To Determine Most-Watched TV
MediaDailyNews, Erik Sass - Monday, May 10, 2010
TiVo, the pioneering digital video recorder company, has partnered with Millward Brow ...
- NPD: Android Eclipses iPhone In First Quarter
Online Media Daily, Mark Walsh - Monday, May 10, 2010
Thanks to the popularity of phones like the Motorola Droid, devices runni ...
- Marketing Tactics Plague the Travel Industry
Research Brief, Jack Loechner - Tuesday, May 11, 2010
According to a new report, "Connected Marketing for Travel Providers," from StrongMa ...
- Android's Bite Of The Apple
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 10, 2010
Consider it a conceptual victory of open over closed networks, or mere ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- Nielsen: World Is Sure Recession's Worst Is Over
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
The U.S. economy may be heading out of a slump, having add ...
- First-Quarter Credit Card Offers Up 29%
Marketing Daily, Tanya Gazdik - Friday, May 7, 2010
Capital One was one of the largest mailers for the quarter, seco ...
- M-Commerce To Outpace Mobile Advertising
MoBlog, Mark Walsh - Monday, May 10, 2010
A new forecast from UK-based Coda Research Consultancy predicts mobile ad spendi ...
- 234 Million Americans Making Negligible Changes in Mobile Phone Industry
Research Brief, Jack Loechner - Monday, May 10, 2010
According to the comScore MobiLens service, reporting key trends in the U. ...
- KBB Ranking: Ford Profits From Toyota's Woes
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
Toyota was a bit like a racer who is so far ahe ...
- Gens X/Y, Rich Households Hike Private-Label Sales
Marketing Daily, Sarah Mahoney - Thursday, May 6, 2010
Besides affluent shoppers, younger ones show continued enthusiasm for private labels. "It ...