YouGov, a London company that measures public perception of businesses, surveys 5,000 people daily and combines positive and
negative reactions to create an index between 100 and -100. GM's positive rating rose to 17 from 12 on YouGov's BrandIndex, which the pollster's managing director calls a "statistically significant"
increase. "This could buy GM some goodwill," says Ted Marzilli.
GM has a way to go to catch up with rival Ford, however, whose current score is 36. "They are working against the perception that they are Government Motors," points out Jim Hall, principal of 2953 Analytics. "GM is still in the marketing mode of overpromising and underdelivering."
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