- Study: 'Messenger Units' Had Highest Interaction Rates Among Rich Media Ads In First Quarter
Online Media Daily, Gavin O'Malley - Wednesday, July 7, 2010
Across all interactive advertising verticals, beverage/spirits produced the highest average interaction ra ...
- Supercenters And Ecommerce Dominate 2015 CPG Forecast
Research Brief, Jack Loechner - Thursday, July 8, 2010
According to the new Nielsen Retail 2015 forecast mass supercenters and e-commer ...
- Data: Facebook Login Leader, But Twitter Tops News
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, July 7, 2010
Consumers are increasingly logging into third-party Web sites using digital "credentials" fr ...
- Nielsen Reorganizes Digital Team As Part Of Major Push To Integrate Set-Top Data
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2010
As part of a push to accelerate the role digital set-top da ...
- Online Measurement Guru Bhatia Out As Nielsen Reorganizes Digital Team
Online Media Daily, Joe Mandese - Wednesday, July 7, 2010
Manish Bhatia, one of the pioneers of online audience measurement, and t ...
- Local Search, Social Networking Grow On Smartphones
Online Media Daily, Mark Walsh - Tuesday, July 6, 2010
Local search via mobile is gaining steam as a way to fi ...
- Study: More Than One-Third Of Women 'Addicted' To Facebook
Online Media Daily, Gavin O'Malley - Tuesday, July 6, 2010
How did Facebook so easily survive its most recent privacy backlash? Cha ...
- 123 Million Americans Reading Newspapers On The Web
Research Brief, Jack Loechner - Wednesday, July 7, 2010
According to a new comScore release, more than 123 million Americans visit ...
- Study: Brand Owners Facing 'New World Order,' Austerity
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 6, 2010
...
- Moms Is A Subset of Women
Research Brief, Jack Loechner - Tuesday, July 6, 2010
On the heels of women's Web preferences in yesterday's Research Brief, Luc ...
- Internet Good, Pew Finds
The Social Graf, Erik Sass - Tuesday, July 6, 2010
The Internet is good, according to a survey of 895 "technology stakeholders ...
- Ads Impact Women Online
Research Brief, Jack Loechner - Monday, July 5, 2010
According to the newly released "What Women Want From the Web Report ...
- Survey: 25% Of Consumers Plan To Eat Out More
Marketing Daily, Karlene Lukovitz - Thursday, July 1, 2010
The results confirm social media's increasingly critical role in communicating with restaura ...
- Study Finds E-tailers Putting Money Into Mobile
Marketing Daily, Aaron Baar - Thursday, July 1, 2010
According to the study, Web retailers are spending an average of $170,0 ...
- Draftfcb Institutes Emerging Fields: Will Exploit Behavioral, Neuroscience, Etc.
MediaDailyNews, - Friday, July 2, 2010
Interpublic's Draftfcb unit Thursday unveiled plans for the Draftfcb Institute of Decisi ...
- Nielsen Brings 'Live' Local Ratings Back From Grave
MediaDailyNews, Joe Mandese - Friday, July 2, 2010
In a development that is sure to please major advertisers and agenci ...
- comScore Goes Mobile, Acquires Nexius Wireless Unit
Online Media Daily, - Friday, July 2, 2010
Digital media research giant comScore Thursday said it acquired a division ...
- Food Retailers Selectively Trimming
Research Brief, Jack Loechner - Friday, July 2, 2010
The CPG industry has been abuzz over assortment downsizing, says a rece ...
- Data: IE Sees Biggest Gain In Years
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 1, 2010
Worldwide, Internet Explorer's market share is up 0.57% month-over-month, according new ...
- Who Eats Spam?
Marketing Daily, - Thursday, July 1, 2010
Top 10 DMAs in which reside adults who ate Spam in t ...
- Carat, MPG Using New Method To Buy 'Unmeasured' Nets In Cable Upfront
MediaDailyNews, Joe Mandese - Thursday, July 1, 2010
In a move that could significantly expand the number of networks vyi ...
- Retirement Planning Falling Short In Actual Savings
Research Brief, Jack Loechner - Thursday, July 1, 2010
In a new survey to better understand the retirement needs of American ...