Consumers are increasingly logging into third-party Web sites using digital "credentials" from sites like Facebook, Twitter, Google and Yahoo. According to Gigya, a provider of tools for social
sharing and third-party logins, Facebook is leading the way in areas except for news sites. "Looking at logins across all sites, Facebook is the clear leader," writes
ReadWriteWeb. "When we looked at similar statistics from Gigya last January, Facebook led by a
factor of nearly two to one over Twitter and Myspace ... Since then, Gigya has added a number of logins, and Facebook now leads by nearly three to one with 46% of all social network logins."
Facebook's closest competitor across all sites is Google with 17%, while Twitter follows with 14%, and Yahoo with 13%. In the entertainment vertical, Facebook leads with a commanding 52% share
of all logins. For B2B websites, meanwhile, Facebook takes 37% of the pie, while Google, Yahoo and Twitter all come in with about 18%. In news, 45% of logins are completed using Twitter credentials,
with only 25% using Facebook, and 16% using Google. "The numbers seem to solidify our vision of Twitter as a network best used to quickly share links and 'newsy' bits of information," concludes
ReadWriteWeb.
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