- Millennial Media: Android Climbs To No. 2 Platform
Online Media Daily, Mark Walsh - Wednesday, August 18, 2010
Offering further evidence of Android's ascendance, the Google mobile platform last mon ...
- Technology And Secular Shifts in Spending Support Communication Industry Growth
Research Brief, Jack Loechner - Wednesday, August 18, 2010
According to the Veronis Suhler Stevenson Communications Industry Forecast 2004 -2014, T ...
- Getting Beyond the Mobile Pre-Roll: Conversations, Not Impressions
VidBlog, Steve Smith - Wednesday, August 18, 2010
If you want to get better performance from a mobile video ...
- Nielsen To Raise Billions As NLSN: Investors, Managers Will Reap Big Returns
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2010
In a preliminary
prospectus for a multibillion dollar public sto ...
- Holiday Layaway
Research Brief, Jack Loechner - Tuesday, August 17, 2010
According to the Experian Marketing Services annual 2010 Holiday Marketer: Benchmark Tre ...
- comScore Takes Closer Look At Search
SearchBlog, Laurie Sullivan - Tuesday, August 17, 2010
More than a few ruffled feathers and changes in what defines ...
- NPD: 'Three C's' Drive Gen Y Food Choices
Marketing Daily, Karlene Lukovitz - Friday, August 13, 2010
Millennials are more likely than other age groups to heed cravings ...
- Wi-Fi And Coupons Attract Fast Food Breakfasters
Research Brief, Jack Loechner - Monday, August 16, 2010
According to recent Scarborough Research analysis of breakfast diners and the fa ...
- Accenture: CMOs Face Greater Responsibility
Marketing Daily, Aaron Baar - Thursday, August 12, 2010
"[Marketers are] being laden with more responsibility and greater responsibility for profitab ...
- Energy Drinks Fail To Attract New Customers
Marketing Daily, Karlene Lukovitz - Thursday, August 12, 2010
"The fact that 7 out of 10 people are not interested ...
- Study: PayPal Seen As More Secure Than Credit Cards
Marketing Daily, - Thursday, August 12, 2010
PayPal has become increasingly mainstream. More than three-quarters of respondents to t ...
- Cooking Shows Inspire Purchases
Research Brief, Jack Loechner - Friday, August 13, 2010
Some of the findings of a recent Harris Poll, conducted among 2,5 ...
- McDonald's Still Dominates In Breakfast Wars
Marketing Daily, Karlene Lukovitz - Wednesday, August 11, 2010
Noting that some QSR chains already offer Wi-Fi to attract active, connect ...
- Retailers Moving Christmas A Little Closer
Marketing Daily, Sarah Mahoney - Wednesday, August 11, 2010
Marketers are expected to advertise Black Friday sales sooner, and extend th ...
- Fees Plus Incentives Popular Agency Compensation Plan
Research Brief, Jack Loechner - Thursday, August 12, 2010
According to a new survey from the ANA, fees continue to ...
- How Do Black People Use Twitter?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 11, 2010
Ever wonder how black people use Twitter?
Slate's got you covere ...
- Moms Of Tweens: Cooler Than the Rest Of Us
Marketing Daily, Sarah Mahoney - Tuesday, August 10, 2010
If you're a tween, your mom is probably cooler than anyone else ...
- Youth Exposure To Alcohol Ads Declines
Marketing Daily, Erik Sass - Wednesday, August 11, 2010
Wine, beer, and spirits advertisers have mostly complied with their voluntary commitme ...
- Study: Americans Hooked On Credit
Marketing Daily, - Tuesday, August 10, 2010
Americans are generating the highest spend on their credit cards since Synova ...
- Ad, TV Coalition To Link Consumer Behavior To Media Measurement
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The fledgling Coalition for Innovative Media Measurement (CIMM) Tuesday said it h ...
- MRC, Digital TV Providers Form Data Coalition
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The Media Rating Council (MRC), NCC Media and a broad coalition ...
- Report: Digital OOH Market Expands, But Key Categories Stay On Sideline
MediaDailyNews, Joe Mandese - Wednesday, August 11, 2010
The good news is that the second quarter of 2010 may ha ...
- Marketing Budgets, And Accountability, Increasing
Research Brief, Jack Loechner - Wednesday, August 11, 2010
According to a recent study by Forbes Insights, in association with MarketSha ...
- McKinsey: Co-Creation, Open Innovation Key For Brands
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 10, 2010
...
- NPD: Consumers Delay Back-to-School Shopping
Marketing Daily, - Monday, August 9, 2010
The NPD Group, a market research company based in Port Washington, N.Y ...
- Experian: Consumers' Use Of Mobile For Purchases, Product Research Takes Off
Online Media Daily, Gavin O'Malley - Monday, August 9, 2010
As national economic challenges continue and consumer spending remains tentative, what c ...
- 13% Of All Children Are Born Poor
Research Brief, Jack Loechner - Tuesday, August 10, 2010
According to a study from the Urban Institute "Childhood Poverty Persistence..." ...
- NPD: Android Outsells RIM, IPhone In Q2
Marketing Daily, Aaron Baar - Friday, August 6, 2010
Although the Android gains are significant, it's worth noting that Apple's iPho ...
- CIMM Queries Nets, Agencies About Data Viability, TV Currency
MediaDailyNews, David Goetzl - Friday, August 6, 2010
As the Coalition for Innovative Media Measurement -- the think tank kno ...
- Back-To-School Still Open to Buy
Research Brief, Jack Loechner - Monday, August 9, 2010
According to a new study by PointRoll, Back?to? School revenues from th ...