- Interpublic Takes Media Lab From Theory To Application: Initial Foray Focuses On, Well, Applications
Online Media Daily, Joe Mandese - Friday, August 6, 2010
After years of studying the theory of how emerging media are impacti ...
- IAB Report Slams Most Online Research Methods
Online Media Daily, Gavin O'Malley - Thursday, August 5, 2010
Watch out research firms! The Interactive Advertising Bureau has embarked on ...
- Mid Age Radio Listeners Are The "Sweet Spot"
Research Brief, Jack Loechner - Sunday, August 8, 2010
According to an analysis of key listening metrics included in Nielsen's spri ...
- Social Networks 'Cost' UK $22 Billion A Year? Bollocks!
The Social Graf, Erik Sass - Friday, August 6, 2010
The rise of social media has given rise to a cottage indust ...
- Toyota Reputation Ascending From Abyss
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
Ted Marzilli, managing director of the YouGov global BrandIndex unit, says Toyo ...
- Study: Race On Sunday, Sell On Monday
Marketing Daily, Karl Greenberg - Wednesday, August 4, 2010
A new study from Rochester, Mich.-based Foresight Research, "2010: Automotive Marketing Retu ...
- Study: Young Adults Concerned About Retirement
Marketing Daily, - Wednesday, August 4, 2010
Likely in response to these retirement concerns, the research also suggests th ...
- Women Shaping Web
Research Brief, Jack Loechner - Thursday, August 5, 2010
According to a comScore study, Women on the Web: How Women a ...
- Tech Gadgets Steal Sales From Appliances, Clothes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 4, 2010
Given a choice between a lawnmower and an iPad, you'd go f ...
- NPD: Global Sports Market Reversing Slide Thanks To Fútbol
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 4, 2010
The NPD Group says that the worldwide sales of sports equipment, appar ...
- Bad Economic News Has 'Some Silver Linings'
Marketing Daily, Aaron Baar - Tuesday, August 3, 2010
"The companies that understand the ways consumer spending is changing are goi ...
- Wesly To Head Business Science/Planning For Mindshare
MediaDailyNews, - Tuesday, August 3, 2010
Doron Wesly has been named leader of business science and planning f ...
- Calculating Shoppers
Research Brief, Jack Loechner - Wednesday, August 4, 2010
The recession has made it necessary for Americans to rethink and adju ...
- 'Simple' Ingredients, Messaging Win Consumers
Marketing Daily, Karlene Lukovitz - Monday, August 2, 2010
While most "simple" offerings are still coming from smaller companies, often ...
- Digital, Social Media Shift Research Agenda Back To U.S.
MediaDailyNews, Joe Mandese - Tuesday, August 3, 2010
The global media research agenda, which arguably has been dominated by Weste ...
- DoubleClick Founder Doubles Down: Tired Of Surfing Waves, Kevin O'Connor Wants Better Way To Surf The Web
Online Media Daily, Joe Mandese - Tuesday, August 3, 2010
Kevin O'Connor, who founded DoubleClick in 1995, and who after cashing ...
- Restaurant Menus Getting Healthier
Research Brief, Jack Loechner - Tuesday, August 3, 2010
According to Mintel Menu Insights, last month's recommendations from the Dietary Guidelin ...
- What Are Consumers Doing Online?
Around the Net In Online Marketing, Gavin O'Malley - Monday, August 2, 2010
What are Americans doing online? Spending nearly a third of their ti ...
- Digital Data Reveal Higher Commercial Tune-Away For Low-Rated Shows,Other Patterns Emerge
MediaDailyNews, Joe Mandese - Monday, August 2, 2010
TV viewers tune away twice as much during commercial breaks in sho ...
- Digital Coupons Top Newspaper Printed Ten to One
Research Brief, Jack Loechner - Monday, August 2, 2010
Coupons.com recently issued new data that shows digital coupons grew 100% duri ...
- Nielsen Sez Only 3.9% of Our Online Time is Spent with Video
VidBlog, Steve Smith - Monday, August 2, 2010
Long form, short form, billions of streams ... whatever. When it com ...