- Consumers: Frozen Meal Serving Sizes Unrealistic
Marketing Daily, - Wednesday, August 17, 2011
Nearly one in three "family/party-sized" frozen meals labeled as having four-plus servin ...
- The Mediation Is The Message: WPP's Kantar, TRA To Enter Arbitration
MediaDailyNews, Steve McClellan - Wednesday, August 17, 2011
WPP's Kantar Media and TRA will sit down for their first mediati ...
- Understanding The Video Consumer
Research Brief, Jack Loechner - Thursday, August 18, 2011
According to the Nielsen Cross Media Report, Americans are spending more ti ...
- Optimism In The Economy Hits A New 'Post-Recovery' Low
Engage:Affluent, Stephen Kraus, Bob Shullman - Wednesday, August 17, 2011
Conducted in the midst of the debt ceiling negotiations, we found th ...
- Walmart Sales Flat; Raises Year-end Outlook
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2011
While blaming economic uncertainty for a bigger-than-expected decline in its U.S. sale ...
- Class of '15: Connected, Savvy, Less Cynical
Marketing Daily, Aaron Baar - Tuesday, August 16, 2011
The best way to reach these consumers is to become an extensi ...
- Standard Hot Coffee, Tea Still Rule In Restaurants
Marketing Daily, Karlene Lukovitz - Tuesday, August 16, 2011
While specialty coffees are hot (so to speak), standard/regular hot coffee a ...
- Mobile Users Favor Consumable Gaming Apps
Marketing Daily, Gavin O'Malley - Wednesday, August 17, 2011
As gaming goes ever more mobile, how are consumers shifting their usa ...
- Web Wars: Ameriprise Trumps Schwab
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2011
Ameriprise communicates what it is about as a company, according to Ste ...
- Importance of Brand Discussions on Social Media
Research Brief, Jack Loechner - Wednesday, August 17, 2011
According to "S-Net, The Impact of Social Media," a social network stu ...
- ANA Study Finds Branded Entertainment Widespread
Marketing Daily, Aaron Baar - Monday, August 15, 2011
In the age of less commercial viewing, and more lip-service being giv ...
- Organic Cosmetic Brands Fall Short Of Claims
Marketing Daily, - Monday, August 15, 2011
A study finds few natural & organic cosmetic brands are living ...
- Kraft Using 'Emotional Profiling'
Marketing Daily, - Monday, August 15, 2011
For three years, Kraft Foods has been developing a sophisticated new resear ...
- Ad Connections: VivaKi Dips Into Tablets Pool
Online Media Daily, Gavin O'Malley - Monday, August 15, 2011
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lan ...
- Super Green Adults
Research Brief, Jack Loechner - Tuesday, August 16, 2011
According to a new report from Scarborough Research, The Super Green populatio ...
- Half of U.S. Millionaires Are On Facebook
The Social Graf, Erik Sass - Tuesday, August 16, 2011
We all know that the great, unwashed masses love social media a ...
- The Other Mobile Video Channel - MMS
VidBlog, Steve Smith - Tuesday, August 16, 2011
Mobile video finally is getting traction among users. In a recent Ipsos/Yah ...
- Smartphone Snapshot
Research Brief, Jack Loechner - Monday, August 15, 2011
According to the Pew Internet & American Life Project, 35% of Americ ...
- 'Functional' Foods: Consumption Lags Awareness
Marketing Daily, Karlene Lukovitz - Thursday, August 11, 2011
While consumer awareness -- and sales -- of "functional" foods and beverag ...
- Study: Financial Marketing Mostly Cliché-ridden
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2011
The study revealed that while social media has become very popular, t ...
- U.S. Wine Consumption Increases
Marketing Daily, - Thursday, August 11, 2011
Growth in the U.S. wine industry is on the increase and ...
- Trains, Planes and Automobiles
Research Brief, Jack Loechner - Friday, August 12, 2011
According to recent Nielsen data, U.S. travelers of all ages are ...
- People Still Turn To Sunday Papers For Coupons
Marketing Daily, Aaron Baar - Wednesday, August 10, 2011
According to Scarborough Research, coupon usage for household items such as groceri ...
- Financial Markets Making Middle America Nuts
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2011
"Consumer perceptions of the economy had been improving moving into August," comSco ...
- Journalists Get Ideas on Social Networks; Company Sites and PR for Support
Research Brief, Jack Loechner - Thursday, August 11, 2011
Business-to-business media continue to have a healthy appetite for social media tool ...
- 10% Shop By Phone; Trend Likely To Grow Fast
Marketing Daily, Aaron Baar - Tuesday, August 9, 2011
According to a new report from Experian Simmons, approximately 33.3 million consume ...
- Disney Alum To Head X Prize Corporate Partnerships
Marketing Daily, - Tuesday, August 9, 2011
Jon Bonanni has been appointed the VP of partnerships for the ...
- AutoTrader Says Trucks, SUVs Are Popular Searches
Marketing Daily, - Tuesday, August 9, 2011
AutoTrader.com's July Trend Engine report says shoppers are interested in big truc ...
- No Magic Bullet For Replicable Social Advertising Success
Research Brief, Jack Loechner - Wednesday, August 10, 2011
The Trends in Social Advertising, research from the Pivot Conference in la ...
- Havas Cracks Social Code, Develops Method To Attribute ROI
Online Media Daily, Steve McClellan - Monday, August 8, 2011
Havas Digital sees a disconnect between social network usage and how t ...