- Affluents Adopting Technology Infused Lifestyles
Research Brief, Jack Loechner - Tuesday, August 9, 2011
"Affluent Consumers in a Digital World," a study from the Interactive Advertisi ...
- Functional Foods See Growing Awareness Refresh
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 8, 2011
Blogger Bob Vosburgh points out that a new poll from the 20 ...
- Axe Losing Mojo To Old Spice, Right Guard
Marketing Daily, Tanya Gazdik - Friday, August 5, 2011
"With Old Spice and Right Guard making gains in consumer perception, the ...
- Dwell On This: Which Digital Magazine Do Readers Deem Most Innovative?
MediaDailyNews, Joe Mandese - Monday, August 8, 2011
Of the 172 digital magazine brands tracked as part of Affinity's semi-annu ...
- No Talking While Driving
Research Brief, Jack Loechner - Monday, August 8, 2011
According to The Harris Poll of 2,163 adults surveyed online between Ju ...
- Social Channels Top Traditional Channels In ROI
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 5, 2011
Social channels deliver deeper consumer interactions and provide marketers with better R ...
- Got An Eco Message? Target Super Greenies
Marketing Daily, Aaron Baar - Thursday, August 4, 2011
Super Greenies are the ones who engage in 10 or more environmental ...
- Stores Post Moderate Sales Gains For July
Marketing Daily, Sarah Mahoney - Thursday, August 4, 2011
Standouts include Saks, where demand for designer duds, accessories and fine jewel ...
- Social Media Not Big With Small Business Marketing
Research Brief, Jack Loechner - Friday, August 5, 2011
According to a survey of US small business leaders by Opinium Researc ...
- Why Facial Recognition Really Is Creepy
The Social Graf, Erik Sass - Friday, August 5, 2011
While lots of people have been wringing their hands about Facebook's deployme ...
- DressBarn, Amazon, Hhgregg Top Growth List
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2011
Grabbing the No. 1 spot is Ascena Retail Group, which owns women ...
- Appliance Buyers Picking Brand, Then Store
Marketing Daily, Aaron Baar - Wednesday, August 3, 2011
"The shift is along four or five percentage points, which is n ...
- 54% of Food/Beverage Makers Don't Measure Social Media
Marketing Daily, - Wednesday, August 3, 2011
More than half (54%) of 500 food and beverage company executives respondi ...
- CBS, Nielsen Drill Into Consumer-Product Relationship
MediaDailyNews, Wayne Friedman - Wednesday, August 3, 2011
CBS and Nielsen surveyed six key TV groups, providing more info ...
- Seeing Ad First Increases Action Odds Sevenfold
Research Brief, Jack Loechner - Thursday, August 4, 2011
A new study by Casale Media, based on their analysis of near ...
- We Want Our TV Apps, But Only the Ones We Already Know, Owners Say
VidBlog, Steve Smith - Thursday, August 4, 2011
The age of the app is upon us, and it is creepi ...
- 'Home Run' Packages Are On The Rise
Marketing Daily, Aaron Baar - Tuesday, August 2, 2011
According to research company Strategy Analytics, 13% of U.S. households will participa ...
- Wealthy Are More Open To Relevant Digital Ads
Marketing Daily, Karl Greenberg - Tuesday, August 2, 2011
The wealthy spend more time online and recall digital ads better th ...
- Wine Ties Beer In Popularity, Per Gallup
Marketing Daily, - Tuesday, August 2, 2011
Wine ties beer as the top alcoholic beverage choice among U.S. drinke ...
- Initiative Taps Parker As Worldwide Research Head
MediaDailyNews, - Tuesday, August 2, 2011
Interpublic's Initiative unit has named Liz Parker head of research worldwide. Parke ...
- Kantar, TRA Ordered To Mediate Differences
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Before their business relationship blew up in a flurry of accusations th ...
- Big Marketers: Social Tracking Now A Priority, Tools Still Lacking
Online Media Daily, Joe Mandese - Wednesday, August 3, 2011
Social media is having a profound effect on big marketers, but it ...
- Spending Restraint Is The Back-To-School Spending Byword
Research Brief, Jack Loechner - Wednesday, August 3, 2011
According to NRF's 2011 Back-to-School survey, conducted by BIGresearch, parents this ye ...
- Marketers Want More Online WOM Data
The Social Graf, Erik Sass - Wednesday, August 3, 2011
Social media can be a powerful online advertising platform, but you ha ...
- Survey Says 87% Of Brands Will Advertise On Twitter
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 2, 2011
Eighty-seven percent of brand managers surveyed by the Pivot Conference plan ...
- Bank Customers Like Rewards, But Don't Redeem
Marketing Daily, Tanya Gazdik - Monday, August 1, 2011
While such programs have been viewed by banks as an easy w ...
- Parents Dread Spending; Electronics Sales To Suffer
Marketing Daily, Sarah Mahoney - Monday, August 1, 2011
Only 25% of parents in its survey say they plan to purcha ...
- Even Boomers Want Smartphones
Marketing Daily, - Monday, August 1, 2011
According to a survey of more than 2,000 consumers (aged 40+) ...
- Moving Beyond the 5% World of Outdoor Advertising
MediaDailyNews, Rocky Sisson - Tuesday, August 2, 2011
Outdoor has always done a good job of targeting geographically, while competiti ...
- Consumers Saved $2 Billion With Coupons in 1st Half 2011
Research Brief, Jack Loechner - Tuesday, August 2, 2011
According to the NCH Resource Center, U.S. Consumer Package Goods (CPG) markete ...