- Computers Still Dominate Campus Life, But College Kids Opt For Mobility
Online Media Daily, Joe Mandese - Tuesday, September 13, 2011
Conventional wisdom might suggest that college age Americans are the earliest adopte ...
- Accentuate The Positive, Eliminate The Negative...
Research Brief, Jack Loechner - Tuesday, September 13, 2011
New Cone research reveals 80% consumers have changed their minds about purchasi ...
- Healthcare Professionals Using Social Media More, Survey Finds
The Social Graf, Erik Sass - Tuesday, September 13, 2011
Healthcare professionals, including doctors, nurses, administrators and I.T. managers for hospitals, a ...
- Context Drives Action More than Brand Lift Among Video Viewers
VidBlog, Steve Smith - Tuesday, September 13, 2011
Context matters for video advertising, but especially in matters of engagement a ...
- Brand Keys: Amazon Is 2011's #1 Loyalty Leader
Marketing Daily, Karlene Lukovitz - Monday, September 12, 2011
"Brand loyalty has always been primarily driven by emotion," points out Bra ...
- NFL Players Vie For Marketability In New Study
Marketing Daily, Karl Greenberg - Friday, September 9, 2011
Now that the NFL is back on the gridiron, who are t ...
- Viewers Put Money Where Their Mouths Are, Bet Cash On Outcome Of New TV Shows
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
In a novel approach to media research, TV viewers are being ask ...
- "Greenbacks" More Valuable Than Green Products
Research Brief, Jack Loechner - Monday, September 12, 2011
According to Nielsen's 2011 Global Online Environment & Sustainability Survey, while 8 ...
- Older Internet Users Drive Mobile Social Adoption
The Social Graf, Erik Sass - Monday, September 12, 2011
Shattering one of the most common stereotypes about social network adoption, ...
- Women's Anxiety At 'Unprecedented' Levels
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2011
Some 57% of the women included in the survey say managing househo ...
- Phone Satisfaction Rests On Design, Dimensions
Marketing Daily, Aaron Baar - Thursday, September 8, 2011
"Design is very key, clearly. It's not really surprising the newest, lates ...
- Social Site Elders Click Through More
Research Brief, Jack Loechner - Friday, September 9, 2011
SocialCode, reporting on a new Facebook advertising research study, examining over fo ...
- Do People "Like" Facebook Less Than Before?
The Social Graf, Erik Sass - Friday, September 9, 2011
In several previous posts I discussed the possibility that Facebook is approachi ...
- Consumers Spending More In Fewer Transactions
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
Consumers are spending more, but doing so in fewer transactions, according ...
- Through A Glass, Darkly
Research Brief, Jack Loechner - Thursday, September 8, 2011
A new nationwide survey by Citibank, conducted by Hart Research Associates, fin ...
- Facebook Is Breathing Down Google's Neck... Well, Ankle
The Social Graf, Erik Sass - Thursday, September 8, 2011
Google's paranoia about Facebook is an established fact; much as Google exe ...
- YuMe Reports CPGs Lead Video Ad Spend: Women Most Popular Target
VidBlog, Steve Smith - Thursday, September 8, 2011
The consumer packaged goods category continues to lead in video ad spendi ...
- Twitter Users: Bring On The Ads
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 7, 2011
Ads don't bother Twitter users, and some even think they're relevant, p ...
- Macy's, Nordstrom, GameStop Gaining Favor Online
Marketing Daily, - Tuesday, September 6, 2011
Consumers' favorite online shopping sites are still Amazon, Walmart and Best Bu ...
- Marketers Plan To Increase Social Media Spend
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2011
The 249 CMOs of U.S. companies said they will increase their spendi ...
- Study: CPG Brands Mi$$ Loyalty Opportunities
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2011
"We know retaining customers is important, but what surprised us in th ...
- Zagat: Subway, Wendy's, McD's Are Big Winners
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2011
In addition to asking respondents to rank chains on various criteria, Zag ...
- Auto Sales Sluggish, But Could Be Worse
Marketing Daily, - Tuesday, September 6, 2011
Market research firm iPerceptions Inc., says slight demand and cautious spending ...
- PNC Finds 20-Somethings Are Financially Fearful
Marketing Daily, - Tuesday, September 6, 2011
Only 23% of 20-somethings rate themselves as totally independent, according to ...
- Location Services Click With 28% Of U.S. Adults
Online Media Daily, Mark Walsh - Tuesday, September 6, 2011
The ability to reach the right person at the right time ...
- Millennials High on Digital and Friends
Research Brief, Jack Loechner - Wednesday, September 7, 2011
According to the "American Millennials" study from Barkley, with Service Management Gro ...
- Image Is Everything
Research Brief, Jack Loechner - Tuesday, September 6, 2011
According to a recent Gallup Poll, Americans view four industries more positive ...
- Check Out Why People Are Checking In (Or More Likely, Not)
The Social Graf, Joe Mandese - Tuesday, September 6, 2011
When it comes to things like Foursquare, I guess you could ca ...
- SMBs Aim At Digital Marketing
Research Brief, Jack Loechner - Monday, September 5, 2011
According to a new U.S. SMB Spending Forecast by BIA/Kelsey, small a ...
- AAA Predicts: Americans To Drive More, Fly Less
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2011
AAA forecasts that 31.5 million Americans will travel 50 miles or mo ...