- You Say 'Loyalty,' I Say 'Retention'
Marketing Daily, Karl Greenberg - Wednesday, January 11, 2012
Both J.D. Power & Associates and Polk Automotive give Hyundai and Fo ...
- Sponorship Spending Hampered By Economy
Marketing Daily, Tanya Gazdik - Thursday, January 12, 2012
U.S. marketers did not spend as much as projected on sponsorships ...
- Support Your Local Newspaper Reporter
Research Brief, Jack Loechner - Thursday, January 12, 2012
According to the 2011 results of an annual survey conducted by ...
- 2011 Buzz Leaders: Subway On Top Again
Marketing Daily, Karlene Lukovitz - Tuesday, January 10, 2012
For the second year in a row, Subway has the highest Bu ...
- Internet, Connectivity Seen As Necessities
Marketing Daily, Aaron Baar - Tuesday, January 10, 2012
According to iYogi Insights, 63% are spending 35% more on technology bil ...
- Donati To VP, Director Horizon's Channel Insights
MediaDailyNews, Fern Siegel - Tuesday, January 10, 2012
Horizon Media has expanded its Where unit, naming Michele Donati as V ...
- eMarketer Markets Itself, Sells Minority Stake For $25 Million
Raw, Joe Mandese - Wednesday, January 11, 2012
eMarketer, the research, analytics and publishing company specializing in digital media, marketi ...
- Company Integration Hurdles With Social Media
Research Brief, Jack Loechner - Wednesday, January 11, 2012
According to a study by InSites Consulting, 38% of British & Americ ...
- Consumers Punish Companies that Ignore Them
The Social Graf, Erik Sass - Wednesday, January 11, 2012
No one puts consumers in the corner. That's the upshot of ...
- Product Videos Drive Online Purchase Rates; Nine Times Increases in Views
VidBlog, Daisy Whitney - Wednesday, January 11, 2012
Product videos are increasingly playing a key role in driving consumer purcha ...
- Tech, Food Brands Most Effective On TV During 2011
Marketing Daily, Karlene Lukovitz - Monday, January 9, 2012
Microsoft Kinect was the most effective television brand advertiser overall in 201 ...
- Digital To Get Bigger Slice Of Ad Budget Pie
Marketing Daily, Aaron Baar - Monday, January 9, 2012
With more people turning to online and digital sources for their entertainme ...
- Face-to-Face Preferred, But Technology Improving For Virtual Meetings
Research Brief, Jack Loechner - Tuesday, January 10, 2012
According to the October 2011 edition of The Wire from AirPlus, 5 ...
- Deloitte's Conroy Sees Challenges Driving Changes
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Conroy points to higher commodity costs as a structural challenge for consum ...
- TV Brand Names Become Irrelevant
Marketing Daily, Aaron Baar - Sunday, January 8, 2012
According to a survey of user reviews of brands including Sony, Vizi ...
- Analytics Firm Receives Patent For Optimizing 'Off-Line' Ad Campaigns
MediaDailyNews, Joe Mandese - Monday, January 9, 2012
San Diego-based Analog Analytics this morning said it received a U.S. pate ...
- Amazon Got It Right Last Month
Research Brief, Jack Loechner - Monday, January 9, 2012
For the seventh year running, ForeSee has conducted the E-Retail Satisfaction Inde ...
- How Online Video Drives Engagements: Ads, Programming and Promotion
VidBlog, Daisy Whitney - Monday, January 9, 2012
As online video proponents - yes, I assume if you read th ...
- KPMG: U.S. Automakers Set To Grow
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
It's not just "industry observers" who are answering in the affirmative, b ...
- Marketing Executives Expect Measurable Campaigns; Few Can Deliver
Research Brief, Jack Loechner - Friday, January 6, 2012
State of Marketing Measurement Survey shows that while 82% of marketers s ...
- 2011 Ace Score Rankings: KitchenAid Leads The Pack
Marketing Daily, Karlene Lukovitz - Wednesday, January 4, 2012
The 60-second commercial employs product innovation and "storytelling" by showing home che ...
- Advertiser Perceptions Taps Papsadore For Marketing
MediaDailyNews, Joe Mandese - Wednesday, January 4, 2012
Frank Papsadore has joined media trade researcher Advertiser Perceptions as vice president-marketin ...
- IPG Taps Rosenberg To Manage Media Lab, Steiger Officially Out
Online Media Daily, Joe Mandese - Thursday, January 5, 2012
Interpublic continues to morph the management structure of the IPG Media La ...
- Poor Quality, Damage and Shipping Problems Dissuade Web Shoppers
Research Brief, Jack Loechner - Thursday, January 5, 2012
A new study by MarketTools shows that providing a good customer experienc ...
- 12 Consumer Trends Affecting Food/Beverages
Marketing Daily, Karlene Lukovitz - Tuesday, January 3, 2012
Here are 12 consumer trends that food/beverage makers should be attuned ...
- Branded Content Advertising Spend At All Time High
Research Brief, Jack Loechner - Wednesday, January 4, 2012
According to the 2011 "Spending Study" conducted by the Custom Content Counc ...
- Auctionomics: Women Want To Sell Their Stuff
Marketing Daily, Sarah Mahoney - Monday, January 2, 2012
Now that women have unwrapped their new iPhones or cashmere sweaters, they' ...
- Affluents Plan To Spend More On Travel
Marketing Daily, Tanya Gazdik - Monday, January 2, 2012
Over half of all luxury consumers surveyed by Unity Marketing report th ...
- In Pursuit Of TV's Holy Grail, Camelot Signs With Rentrak
MediaDailyNews, Joe Mandese - Tuesday, January 3, 2012
Dallas-based Camelot Strategic Marketing & Media, one of the largest privately-held med ...
- ANA: More Satisfaction From Integrated Marketing, But Strategy Key
MediaDailyNews, Steve McClellan - Monday, January 2, 2012
Advertisers appear to be more satisfied than ever with their integrated marketi ...