- Customers Love Auto Insurance, Multi-category Stores
Marketing Daily, Sarah Mahoney - Monday, April 30, 2012
When it comes to customer satisfaction, the latest findings from McKinsey &am ...
- Study Finds Gen Y Responds To App Ads
Marketing Daily, Karl Greenberg - Friday, April 27, 2012
The study found that adults 25-34 are more likely to value t ...
- Smart TV Ads Gain Greater Consumer Reach
MediaDailyNews, Wayne Friedman - Friday, April 27, 2012
Ads and messaging in and around smart/Internet-connected TVs can make for ...
- "Like" Might Just Be Peer Pressure
Research Brief, Jack Loechner - Monday, April 30, 2012
According to published studies by Dr. Tina McCorkindale, an assistant professor ...
- Growing Interest In Auto Connectivity, Autonomy
Marketing Daily, Karl Greenberg - Thursday, April 26, 2012
The 2012 U.S. Automotive Emerging Technologies Study suggests that, while safety ...
- Professional, Plus User Generated Product Videos, Most Effective in Tandem
Research Brief, Jack Loechner - Friday, April 27, 2012
comScore, reporting on the results of a study on the synergy ...
- Mirror Neurons And Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 26, 2012
This fascinating blog post by Jacob Braude explains how a certain neur ...
- Consumers Have Limit To Unlimited Plan Price
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
Despite finding that nearly half of consumers don't know how much mobi ...
- Harris Breaks Out Top Beverage Brands
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Harris Interactive has provided more detail on the equity rankings of bevera ...
- Power: Ace Hardware Top Home Improvement Retailer
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2012
Ace Hardware ranked highest in customer satisfaction among home improvement retailers f ...
- Print Captures Local Eyes, But Digital Gaining Ground
Research Brief, Jack Loechner - Thursday, April 26, 2012
Among the main findings in a survey by the Pew Research Center ...
- Few Know What They're Paying Google, Facebook
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
It's official: Facebook and Google's privacy policies are more confusing than governme ...
- LGBT Consumers Are Increasingly Mainstream
MediaDailyNews, Erik Sass - Tuesday, April 24, 2012
Lesbian, gay, bisexual, and transgendered people (LGBT) have ceased to be ...
- 'Viewability' Better Than Clicks To Measure Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Continuing to lose face among marketers, new research shows that clicks a ...
- Fickle "Digital Natives" Switch Platforms Every Other Minute
Research Brief, Jack Loechner - Wednesday, April 25, 2012
According to a new study from Time Inc. titled "A Biometric D ...
- Study: Global Digital Future Looks 'Blight'
Marketing Daily, Karl Greenberg - Tuesday, April 24, 2012
Half the sample worries that digital technology and multitasking are impairing o ...
- Parents Find Use In Smartphones
Marketing Daily, Aaron Baar - Monday, April 23, 2012
According to a survey of more than 2,200 adults by Harris Interacti ...
- Communications Industry Exceeding Expectations
Research Brief, Jack Loechner - Tuesday, April 24, 2012
According to the VSS Forecast Mid-Term Update by Veronis Suhler Stevenson (VSS ...
- Those 8 Billion Video Ads in March? That's a Doubling from a Year Ago, Thanks to YouTube
VidBlog, Daisy Whitney - Tuesday, April 24, 2012
What's even more impressive than the record number of online video a ...
- Food Researcher Questions 'N.Y. Times'
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 23, 2012
A food researcher has taken issue with an article in The N ...
- Popularity Of Mobile Devices Still High
Marketing Daily, Aaron Baar - Sunday, April 22, 2012
According to ABI research, the 25% of consumers who showed a purcha ...
- NASCAR White Paper Is Green
Marketing Daily, Karl Greenberg - Friday, April 20, 2012
NASCAR has issued a White Paper on green initiatives. The data ...
- Measure For Success
Research Brief, Jack Loechner - Monday, April 23, 2012
According to new Whitepaper by the e-tailing group and Baynote, among survey ...
- Three-Quarters of Online Video Buyers Planning TV and Web Video Buys in Tandem
VidBlog, Daisy Whitney - Monday, April 23, 2012
Nearly two-thirds of marketers say they consider online video as a compleme ...
- YouGov: Chrysler Brand Opinion Way Up
Marketing Daily, Karl Greenberg - Thursday, April 19, 2012
Evidently, Chrysler's four new "we're coming back" ads, which premiered recently, ha ...
- Consumers Spending More On Gadgets, Services
Marketing Daily, Aaron Baar - Thursday, April 19, 2012
"It goes all over the place," Jordin Amin, chair of the AICPA ...
- Local Online Radio Looks Strong in 2012
Research Brief, Jack Loechner - Friday, April 20, 2012
According to the first edition of its quarterly Investing In Radio Mark ...
- Research On iPad's TV Usage Needs New Direction
TVBlog, David Goetzl - Friday, April 20, 2012
Never-ending wonder about how iPads will impact the TV ecosystem seems ...
- NBCU's New Film Division Targets Ad Community
Around the Net In Media, Phyllis Fine - Thursday, April 19, 2012
Launching Curve Films, NBCUniversal aims to jazz up research reports for t ...
- The Drivers Behind 2011's Most Successful Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
Last year's most successful food/beverage and non-foods product launches were led ...