NASCAR has issued a White Paper on its green initiatives. The data in “The Sports Leader in Sustainability” delineates NASCAR's efforts to educate fans, reduce the sport’s environmental impact, and validate green technologies.
“This report brings to life some of the substantive examples of NASCAR’s commitment to green innovation and our role as a leader in sustainability,” said Michael Lynch, managing director of green innovation for NASCAR.
NASCAR says it has run over two million miles on Sunoco Green E15, an ethanol enriched fuel it started using last year. NASCAR transitioned to electronic fuel injection this year. The white paper was timed to Sunday’s NASCAR Sprint Cup Series race in Kansas taking place on Earth Day.
At the race, NASCAR sponsor Sprint, will implement “Recycle for Victory” – a wireless recycling program that benefits charity; the backstretch of the track will be painted green by NASCAR Official Partner American Ethanol; Coca-Cola and Coors Light will run a recycling exhibit where fans can also drop plastic bottles and aluminum cans in designated bins.
The stock car racing organization aired a 30-second television spot about the NASCAR Green platform during Sunday’s NASCAR on Fox national broadcast. And NASCAR's Green logo will appear in the infield grass for the first time at a NASCAR Sprint Cup Series event.
A Toyota Camry Hybrid will be the pace car at the STP 400 at Kansas Speedway.