- Nielsen/Arbitron Deal Sparks Concerns Over Competition, Supply Of Ad Market 'Currencies'
MediaDailyNews, Staff Report - Wednesday, December 19, 2012
Nielsen's $1.26 billion deal to acquire Arbitron would make the world's large ...
- Asian America Growing Fastest
Research Brief, Jack Loechner - Wednesday, December 19, 2012
According to a recent Nielsen report, The State of the Asian Americ ...
- Best Buy, Walmart Tops For Showrooms, Lose Sales
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 18, 2012
Digital channels are beating out brick-and-mortar stores, per a study by brandi ...
- Ad Spend Up: JCPenney At Least Getting Ads Right
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Nielsen said the best-liked ads and integrations include Ancestry.com's spot featuring Ell ...
- Apple, Android Dominate Mobile Platform Impressions
Marketing Daily, Aaron Baar - Monday, December 17, 2012
"It's a validation of a lot of other trends we're seeing," Taimo ...
- Ace Metrix Introduces Emotional Sentiment Index
Marketing Daily, Tanya Gazdik - Tuesday, December 18, 2012
Analytics leader Ace Metrix is introducing the Emotional Sentiment Index (ESI), ...
- Nielsen To Acquire Radio Measurement Giant Arbitron, Consolidate Media Research Biz
MediaDailyNews, Joe Mandese - Tuesday, December 18, 2012
In a move that is likely to face regulatory review, Nielsen th ...
- Holiday Surprise: U.S. Mobile Ad Spend Reaches $4 Billion
Mobile Marketing Daily, Steve Smith - Tuesday, December 18, 2012
Revising its previous forecasts considerably, eMarketer says U.S. mobile ad spend spik ...
- Social Initiatives In Business
Research Brief, Jack Loechner - Tuesday, December 18, 2012
According to a new study by IBM, middle management leaders are struggli ...
- Britons Prefer Web Shopping For Christmas
Around the Net In OMD Europe, Nina Lentini - Sunday, December 16, 2012
Research reveals that UK customers plan to spend most of their Christm ...
- 7 Bad Tweets Can Turn Consumers Off
Around the Net In OMD Europe, Nina Lentini - Sunday, December 16, 2012
One in eight (12%) consumers in the UK have stopped using ...
- High Price For Global Sports Partners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
International sports federations receive more than $2 billion per year in sponsorshi ...
- Tempted, But Leave Store Without Making Purchase
Research Brief, Jack Loechner - Monday, December 17, 2012
According to The Accenture Interactive survey aimed at use of consumer shoppi ...
- How Bikram Yoga's Universal Concept Supports Search To Develop Content Marketing
SearchBlog, Laurie Sullivan - Monday, December 17, 2012
If a site visitor isn't a regular customer, who are they a ...
- UK On Top In Mobile Data Downloads
Around the Net In OMD Europe, Nina Lentini - Thursday, December 13, 2012
An Ofcom report reveals that 16% of all website traffic in t ...
- Mobile Web Yields Different Ad Expectations
Marketing Daily, Aaron Baar - Thursday, December 13, 2012
Of those that are being noticed, very few are making a go ...
- 2012's Top Food Stories ... And Their Impacts
Marketing Daily, Karlene Lukovitz - Thursday, December 13, 2012
Most Americans deemed coverage of food products and the companies that ma ...
- Near Entry-Luxury Segment A No-Man's Land?
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
GfK's Automotive Intentions and Purchases study finds that both consideration and loyal ...
- Shoppers Power Through Holiday Lists
Marketing Daily, Sarah Mahoney - Thursday, December 13, 2012
Clothing is still king, already purchased by 53.1% of shoppers (up fr ...
- Mobile Auto Shoppers Split Between Conversion And Research
Research Brief, Jack Loechner - Friday, December 14, 2012
According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purcha ...
- ComScore: Green Monday Is Huge
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 13, 2012
For the holiday season-to-date, shoppers have spent $26.6 billion online, up 1 ...
- Smartphones Essential To Shopping Experience
Marketing Daily, Aaron Baar - Thursday, December 13, 2012
"[Smartphones] have really become shopping tools. It's the way to find informatio ...
- Brands Struggle With Marketing To Women
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2012
Even top brands are struggling to effectively market their products to wome ...
- George Gallate Leaves Havas To Join Rimm-Kaufman Group As CEO
Raw, Laurie Sullivan - Thursday, December 13, 2012
The Rimm-Kaufman Group (RKG) has a new CEO. George Gallate, who r ...
- Online Video Up And Running
Research Brief, Jack Loechner - Thursday, December 13, 2012
According to a survey of 700 digital marketing and media professionals ...
- Click-To-Play Ads Power Emotional Reaction
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 12, 2012
Click-to-play online video ads are more likely to evoke an emotional reacti ...
- Defining Hispanic Millennials' Food Preferences
Marketing Daily, Karlene Lukovitz - Tuesday, December 11, 2012
Millennials, aged 22 to 35, make up fully 65% of the U. ...
- Havas Digital Moves To Data Attribution Strategy
Online Media Daily, Laurie Sullivan - Tuesday, December 11, 2012
Havas Digital is mapping out a strategy to support content attribution ...
- Unique Ways Millennials Engage with Media
Research Brief, Jack Loechner - Wednesday, December 12, 2012
According to a recent study by Scarborough, Millennials, Americans age 18 ...
- Comedy Central Research Dovetails With Axe Promotion
TVBlog, David Goetzl - Wednesday, December 12, 2012
A new Comedy Central study indicates millennials feel humor is the leadi ...