- Laggards, You Are Not Alone
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 11, 2012
Results from the Consumer Reports' Holiday Poll show that 66 million America ...
- Online Video Spurs Consumer Purchasing
Around the Net In OMD Europe, Nina Lentini - Monday, December 10, 2012
Forty-six percent of internet users in the UK watch brand-related online vide ...
- Brands Improve Targeting This Holiday Season
Engage:Men, - Tuesday, December 11, 2012
Most men grind it out five days a week in their offi ...
- Fewer People Find Social Ads Annoying
Marketing Daily, Karl Greenberg - Monday, December 10, 2012
While about a third of social media users find ads on soci ...
- WTF?: (What's The Future) Of The Millennial Generation
MediaDailyNews, Nick Shore - Tuesday, December 11, 2012
As the largest generation in American history, Millennials will no doubt crea ...
- Quick Phone Response Plus Emails Improves Lead Conversion
Research Brief, Jack Loechner - Tuesday, December 11, 2012
According to a new report from Leads360, an analysis of 3.5 milli ...
- Online Video Engagement Soaring
Around the Net In OMD Europe, Nina Lentini - Sunday, December 9, 2012
Consumers spent an average 56% more time watching an online video ...
- Social, Net Heavily Influence Moms' Food Choices
Marketing Daily, Karlene Lukovitz - Friday, December 7, 2012
Mothers are 43% more likely to go online to gather coupons a ...
- Cynicism Toward Charities Is On The Rise
Marketing Daily, Sarah Mahoney - Friday, December 7, 2012
New research from the marketing company finds that only 16% of consume ...
- Gen X Most Vulnerable Financially
Marketing Daily, Tanya Gazdik - Sunday, December 9, 2012
Different generations responded differently to the recession, according to a study, a ...
- Simultaneous Digital Users
Research Brief, Jack Loechner - Monday, December 10, 2012
According to the latest Nielsen Cross-Platform Report, Americans spent more than ...
- Study: People Always Shopping, Even If Unaware
Marketing Daily, Aaron Baar - Thursday, December 6, 2012
The study also determined that, thanks in part to social media, t ...
- Grownups Want Marketers Out Of The Sandbox
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 6, 2012
A new study finds parents and adults disapprove of data-gathering techniques us ...
- How To Score A Spot On Their Holiday Wish Lists
Engage:Teens, Maruchi Santana - Thursday, December 6, 2012
The holiday season kicked off strong-both online and in-store-but there's still ti ...
- Forrester: Marketers Have Touchpoint Interruptus
Marketing Daily, Sarah Mahoney - Wednesday, December 5, 2012
For example, while BMW's Mini brand has a way-cool tool that allo ...
- More Consumers Churning, But They'd Rather Stay
Marketing Daily, Aaron Baar - Wednesday, December 5, 2012
More consumers than ever are switching the companies they buy products ...
- This Holiday, It's Raining Electronics. Or Is It?
Marketing Daily, Sarah Mahoney - Wednesday, December 5, 2012
A new report from NPD Group isn't so promising, at least ...
- Interpublic: Behold The Rise Of The 'Mansumer'
Marketing Daily, Steve McClellan - Wednesday, December 5, 2012
Now, in a new report, Interpublic's media shop BPN has documented t ...
- Mobile Restaurant & Retail Advertising
Research Brief, Jack Loechner - Thursday, December 6, 2012
According to the November Millennial Media's SMART report, focusing on mobile advertisi ...
- JWT Sees Social Trends Accelerating In '13
Marketing Daily, Karl Greenberg - Tuesday, December 4, 2012
Agency group JWT's eighth annual Key Trend Forecast sees acceleration of ...
- Some Consumers Would Consider Walmart Mortgage
Marketing Daily, Tanya Gazdik - Tuesday, December 4, 2012
Eighty percent of consumers are willing to use a non-bank for the ...
- Study Finds Innovation Pleases Car, Truck Owners
Marketing Daily, Karl Greenberg - Tuesday, December 4, 2012
Alexander Edwards, president of Strategic Vision, tells "Marketing Daily" that innovation isn ...
- Barocci To Retire As ARF Chief, Search For Successor Begins Today
MediaDailyNews, Joe Mandese - Wednesday, December 5, 2012
Bob Barocci, the Madison Avenue vet who has overseen the ad industry ...
- Effective Content Marketing
Research Brief, Jack Loechner - Wednesday, December 5, 2012
According to new research from Marketing Profs and the Content Marketing Institut ...
- QSRs' Buzz Suffers After Obamacare Remarks
Marketing Daily, Karlene Lukovitz - Monday, December 3, 2012
Weeks after controversial remarks about cutting back on workers' hours as ...
- Word Count And Positioning
Research Brief, Jack Loechner - Tuesday, December 4, 2012
According to new research from Adestra, analyzing 1.159 billion B2B emails se ...
- Mars Petcare Targets Cat Gift Givers
Marketing Daily, Tanya Gazdik - Sunday, December 2, 2012
Mars Petcare is encouraging cat owners to remember their four-legged family wh ...
- Magna: Mobile Ads To Reach $24 Billion By 2017, 4% Of Spending
Mobile Marketing Daily, Steve Smith - Monday, December 3, 2012
Driven by an unprecedented embrace of the tablet format, Magna Global se ...
- Internet Music Pushes CDs Out of Second Place
Research Brief, Jack Loechner - Monday, December 3, 2012
According to The NPD Group, 50% of Internet users (96 million) listen ...