- Adweek, Thursday, December 6, 2012 9:40 AM
A new study finds parents and adults disapprove of data-gathering techniques used by marketers and child-directed websites. In a study by Princeton Research Associates International, 80%
of those polled said they are opposed to allowing advertisers to collect and use information about a child's activities online— even if the advertisers do not use or know the child's
name.
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