- Alcohol Companies Comply With FTC Guidelines
Marketing Daily, Tanya Gazdik - Sunday, March 23, 2014
An FTC study shows over 93% compliance with placement guidelines for alcoh ...
- Improve ROI With Arrows In The Quiver
Research Brief, Jack Loechner - Monday, March 24, 2014
According to Direct Marketing News, a recent survey with 160 global retaile ...
- L.A. Culture Influencing Mobile Startups
SearchBlog, Laurie Sullivan - Monday, March 24, 2014
Los Angeles has become the hotbed of mobile messaging companies with SnapCh ...
- Brands Fail To Excel, But Retailers Vastly Better Than Telcos
Around the Net In MAD London, Sean Hargrave - Friday, March 21, 2014
The first Customer Experience Index from Forrester shows that retailers are leadi ...
- Taco Bell Runs Naughty TV Ad For 'Happier Hour'
Marketing Daily, Karlene Lukovitz - Thursday, March 20, 2014
The spot shows three different scenarios in which male/female pairs -- offi ...
- Retailers Struggling To Close Digital Divide
Marketing Daily, Sarah Mahoney - Thursday, March 20, 2014
A key problem is that 71% of consumers expect to be ab ...
- U.S. Pet Meds Sales Hit $8 Billion
Marketing Daily, Tanya Gazdik - Friday, March 21, 2014
Retail sales of pet medications were up 2% in 2013, reaching ...
- What They're Saying about Mobile Payments
MobileShopTalk, Chuck Martin - Friday, March 21, 2014
While the issue of mobile payments is far from settled, there a ...
- Digital Video Supplements Traditional TV Content
Research Brief, Jack Loechner - Friday, March 21, 2014
According to research recently released by the Consumer Electronics Association, while 7 ...
- Thanks To Mobile, More Retailers 'Clienteling'
Marketing Daily, Sarah Mahoney - Wednesday, March 19, 2014
A new report from PwC describes it as using every mobile a ...
- IgnitionOne Closes Deal On Knotice, Acquires Life Cycle Management Services
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2014
IgnitionOne has acquired privately owned digital tech company Knotice to add da ...
- B2B Buyers Hold the Whip
Research Brief, Jack Loechner - Thursday, March 20, 2014
In October 2013, Dianna Huff of DH Communications, Inc., and Derek Edmo ...
- Mobile Becoming Dominant Search Channel
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 19, 2014
Mobile devices will account for 50% of Google paid-search clicks by Decemb ...
- CMOs Underprepared For Data Explosion
Marketing Daily, Tanya Gazdik - Tuesday, March 18, 2014
CMOs believe advanced analytics will play a significant role in helping th ...
- Email Couponing Beats Other Promotions
Research Brief, Jack Loechner - Wednesday, March 19, 2014
The Experian Marketing Services' 2013 4th Quarter email trends and analysis stu ...
- Agencies Think They're Real-Time Fast; Clients Disagree
MAD, Steve McClellan - Monday, March 17, 2014
According to the study, commissioned by the 4As, clients also think agenci ...
- Be An Appliance, Not A Gadget: Do Marketers Overestimate Mobile Comfort?
Mobile Insider, Steve Smith - Monday, March 17, 2014
Marketers are by nature early adopters of relevant technology. So how mu ...
- Mobile Gaming Presents Ad Opportunities
Research Brief, Jack Loechner - Tuesday, March 18, 2014
According to a report from Ari Brandt, and presented by Adotas, ov ...
- Trulia Sinks $45 Million Into First National Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 17, 2014
Trulia launched its first national campaign Monday dubbed the Moment of Trul ...
- Brands Could Capitalize On Google's Money Machine Printing Press
SearchBlog, Laurie Sullivan - Tuesday, March 18, 2014
Most CEOs spend many waking minutes thinking about industry challenges and h ...
- Let's Hear It For The Brand
Engage:Men, Andy Tu - Monday, March 17, 2014
Let's give men some credit - they actually do care about t ...
- Gen Y Is Just A Different Kind of Brand Loyal
Marketing Daily, Sarah Mahoney - Monday, March 17, 2014
"They are looking for something a little different than their parents," Gle ...
- User Generated Content Preferred Over TV By Millennials
Research Brief, Jack Loechner - Monday, March 17, 2014
According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men a ...
- Really - Only 1% Of Search Advertisers Drive 82% Of Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
If you believe the results of a recent study conducted by AdGoor ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV a ...
- Anti-Aging Products Tops In N.Y., Boston, And Philly
Marketing Daily, Sarah Mahoney - Thursday, March 13, 2014
A report from NPD Group says sales of prestige anti-aging creams ...
- Smartphone Shopping with Apps? Not So Much
MobileShopTalk, Chuck Martin - Friday, March 14, 2014
Shopping apps still don't appear to be main stream in terms ...
- Android OS Takes Lead in Tablets
Research Brief, Jack Loechner - Friday, March 14, 2014
According to Gartner, worldwide sales of tablets to end users reached 195 ...
- BrightEdge Puts Focus On Content Analyses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 14, 2014
It takes terabytes of data and the correct analyses to determine t ...
- How The Google/comScore Partnership Can Fundamentally Change Latino Marketing
Engage:Hispanics, Lee Vann - Thursday, March 13, 2014
Imagine being able to receive real-time data about the type of conte ...